About the Role:
Most marketing teams still measure output in campaigns shipped. We measure it in decisions our agents make autonomously, and we want to widen that gap. As VP, Marketing Operations & Agentic AI Systems, you will own the management of our martech stack and the strategy, architecture, and execution of the agentic layer that runs Sidetrade marketing: lead scoring, enrichment, prospection, campaign orchestration, and attribution. You will define what "production-ready" means for AI agents at Sidetrade, build and lead the team that ships them, and hold accountability for measurable business outcomes reported at board level.
This is a builder-leader role. You will set the vision and roll up your sleeves. You will not manage a function that runs on slide decks.
About Sidetrade:
Sidetrade is an AI company, listed on Euronext Growth, on a mission to revolutionize the way enterprises unlock value from their customers leveraging its Order-to-Cash Intelligence platform and its Data Lake.
We’re proud of our 38 nationalities and these diverse perspectives drive our innovation, one team culture and a customer-first mindset. Siudetrade is positioned as a Gartner® Magic Quadrant™ Leader since 2022.
We value passion over perfection. So, if you’re eager to learn and bring great energy, we want to hear from you. Be you. Grow with us.
Curious about Sidetrade? Catch the Sidetrade Inside Out podcast.
Requirements
What You will do:
- Define and own the multi-year roadmap for AI-powered marketing operations, aligned to revenue targets and approved at exec level.
- Set the standard for what constitutes a production-grade agent at Sidetrade: Eevaluation suites, guardrails, observability, and retirement criteria.
- Advise the CMO and CEO on emerging AI capabilities and their commercial implications for pipeline and revenue.
- Lead delivery of Deliver production agents for lead scoring, enrichment, MQL handoff, prospection, and revenue attribution, co-owned with Sales, BDRs, and Demand Gen.
- Replace at least five manual marketing workflows with production agents in the first 18 months, with documented time savings and quality parity or better.
- Own prompt libraries, tool definitions, and evaluation suites that govern agent quality across the team.
- Stand up and own the observability layer: cost per task, accuracy, drift, human escalation rate.
- Report the performance of the agentic layer monthly to the exec team and quarterly to the board.
- Quantify pipeline and revenue influenced by AI-driven workflows; defend the numbers.
- Own and manage the Martech stack: Marketo, Salesforce, Salesloft, 6Sense, ZoomInfo, Cognism, LinkedIn Sales Navigator, LetSignIt, Asana, Kinsta, GoToWebinar, Wistia, Google GTM, Search Console, Analytics, Ads, Zapier, Proofjump.
- Cut the stack by at least 25% on cost or tool count in the first 18 months against measurable value.
- Evaluate, onboard, and retire vendors. You hold final sign-off on Martech investment.
- Provide enablement to marketing and sales users in collaboration with the department leaders
- Hire, develop, and retain a team of marketing engineers and operations specialists.
- Define roles, set standards, and create a culture of measurement and continuous improvement.
- Partner with Product and Engineering leadership to align shared infrastructure and tooling.
What You Will Bring:
- 12+ years in B2B SaaS marketing, with at least 4 years in a senior leadership role owning technology and operations.
- Proven track record shipping production AI-driven workflows or agents that real users and revenue processes depended on. Sandbox demos do not count.
- Deep fluency with Marketo, HubSpot, or Pardot, plus Salesforce. You have owned these platforms at scale.
- Hands-on with n8n, Make, or Zapier: multi-step flows, error handling, API integrations without writing production code from scratch.
- Expert-level command of LLM tools (Claude, ChatGPT, or equivalent): prompt design, AI-in-workflow architecture, and clear judgment on reliability limits.
- Able to scope work for engineering teams, spec clearly, and validate output. You read JSON and API docs fluently.
- Track record of board-level reporting on marketing technology performance and ROI.
- Strong communicator: you translate agentic complexity into commercial outcomes for exec and investor audiences.
Benefits
- Competitive executive compensation package including base salary and performance incentives.
- Hybrid work model: a flexible mix of in-office and remote days.
- Health & wellness: medical coverage, life insurance, and wellness programs.
- Generous paid leave plus public holidays.
- Learning, mentorship, and career advancement support at exec level.
- Active Social Club with regular team events across our international offices.
Skills Required
- 12+ years in B2B SaaS marketing with at least 4 years in senior leadership owning technology and operations.
- Proven track record shipping production AI-driven workflows or agents relied on by revenue processes (sandbox demos do not count).
- Deep fluency with Marketo, HubSpot, or Pardot plus Salesforce, having owned these platforms at scale.
- Hands-on experience with n8n, Make, or Zapier including multi-step flows, error handling, and API integrations without custom production code.
- Expert-level command of LLM tools (Claude, ChatGPT, or equivalent): prompt design, AI-in-workflow architecture, and reliability judgment.
- Ability to scope work for engineering teams, write clear specs, validate outputs, and read JSON and API documentation fluently.
- Track record of board-level reporting on marketing technology performance and ROI.
- Strong communication skills to translate agentic complexity into commercial outcomes for exec and investor audiences.
What We Do
Sidetrade is a fast-growing international SaaS company with a solid 21-year track record. It is listed on Euronext Growth. Sidetrade simplifies the way businesses accelerate order-to-cash. Its next-generation AI self-learning technology, called Aimie, helps businesses unlock customer value. Fuelled by an unrivalled database consisting of millions of worldwide B2B customer payment experiences, Aimie automatically provides customer predictive analytics. She delivers actionable insights that enable teams to make data-driven decisions they can trust. Aimie also provides automation to get better results than purely manual or ERP-driven solutions. Sidetrade’s unique approach to AI unlocks the ability of any organization to leverage intelligent automation and sophisticated machine learning algorithms that maximise business value: • gain control and visibility of the order-to-cash process • secure and grow sales by reducing churn, and increasing upsell and cross-sell • accelerate cash generation by driving collection productivity and sales collaboration. Aimie is a valued teammate, who deals with repetitive, time-consuming tasks, so that her human co-workers can concentrate on their core business: increasing customer value and revenue. Aimie is a real game-changer in collaborative intelligence- a system whereby individuals and machines contribute to problem solving in complementary ways. Artificial intelligence in support of natural intelligence empowers teams to work faster, and smarter. From large multinationals to mid-size enterprises worldwide, thousands of companies already use Sidetrade's SaaS technology to embed a cash culture and optimize complex order-to-cash operations. Customers include: TechData, Nespresso, Expedia, Manpower, Inmarsat, Hearst Magazines, Cordant Group, PageGroup, Chubb, XPO Logistics, Veolia, Vinci....
