VP, Marketing Effectiveness

Job Description:

The Vice President, Analytics will be the senior-most analytics leader across a portfolio of high-profile accounts. You will set the vision for integrated measurement, unify teams across multiple lines of business, and drive innovation through advanced statistical modeling, attribution, brand equity analysis, and clean room integrations.

You will combine technical depth in statistics and data science with the business acumen and presence to influence executive partners. You will orchestrate analytics across digital and offline channels, including linear TV, digital attribution, and brand health tracking, and ensure analytics delivers measurable business impact.

You will report to EVP, Analytics.

Responsibilities

Strategic Leadership

• Define and lead integrated measurement strategies across multiple accounts, spanning marketing mix modeling, attribution, brand equity, and clean room–based approaches.

• Partner with senior media and account leadership to ensure analytics is a central driver of strategic planning and investment decisions.

• Provide thought leadership on measurement innovation, industry trends, and emerging methodologies.

Analytics & Modeling

• Oversee advanced statistical modeling and econometric analyses to quantify marketing's impact on business outcomes.

• Lead high-priority ad hoc projects, such as frequency-to-brand impact studies, audience deep dives, and causal lift experiments.

• Drive the evolution of clean room–based analytics solutions (e.g., LiveRamp or equivalent), enabling secure, privacy-safe, cross-platform measurement.

Client Engagement

• Be the senior-most analytics partner to executive-level partners, building trusted relationships and delivering clear, persuasive insights.

• Translate complex analysis into compelling narratives that connect media to both brand and performance outcomes.

• Champion a test-and-learn culture, guiding clients toward innovative measurement practices.

Team & Operational Excellence

• Lead a multi-level analytics team (Directors, Managers, Analysts), setting vision, priorities, and standards for excellence.

• Foster team development, mentoring senior leaders while ensuring consistent quality and delivery across accounts.

• Leads new business efforts to enable business growth and development (new clients and existing accounts).

• Leads department initiatives, elevating the work, providing training, knowledge sharing, and best practices.

• Oversee data collection, tagging, and QA practices to safeguard accuracy and enable advanced modeling.

• Improve processes and workflows to scalability and consistency across engagements.

Qualifications

• 12+ years of experience in analytics, with deep expertise in statistical modeling, econometrics, and marketing measurement.

• Bachelor's degree in Statistics, Economics or related quantitative field, required

• Experience managing large-scale, multi-client analytics portfolios.

• Proficiency in SQL and statistical programming (Python or R).

• Demonstrated experience with clean room technologies (LiveRamp or equivalent) and privacy-compliant measurement approaches.

• Knowledge of both digital and offline measurement, including attribution, MMM, and linear TV impact.

• Understanding of ad operations, tagging, and QA processes.

• Exceptional leadership, communication, and client relationship skills, with the ability to influence at the executive level.

• Direct experience with marketing programs for QSR/ CPG/ FMCG companies preferred

• Experience in data visualization solutions (Tableau, Power BI, Datorama)

• Experience using SQL, Python, or R to perform advanced analytics analysis

The annual base salary range for this position is $136,000-$219,650. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation.

Benefits available with this position include:

• Medical, vision, and dental insurance,

• Life insurance,

• Short-term and long-term disability insurance,

• 401k,

• Flexible paid time off,

• At least 15 paid holidays per year,

• Paid sick and safe leave, and

• Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.

To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

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