VP- Market Insights

Posted 2 Days Ago
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New York, NY
Hybrid
179K-255K Annually
Senior level
AdTech • Digital Media • Internet of Things • Marketing Tech • Mobile • Retail • Software
Where local is big time.
The Role
The Vice President of Research leads all consumer and industry research activities at Optimum. They are responsible for creating actionable insights, collaborating across business units, developing research strategies, and ensuring the quality of research projects. This role requires strong leadership, communication skills, and experience with emerging research technologies.
Summary Generated by Built In

Are you looking to Optimize your life? Start your exciting path to a rewarding career today!
We are Optimum, a leader in the fast-paced world of connectivity, and we're on the hunt for enthusiastic professionals to join our team! We understand that connectivity isn't just a luxury anymore - it's a necessity that empowers lives, fuels businesses, and drives innovation. A career at Optimum means you'll be enabling progress and enhancing lives by providing reliable, high-speed connectivity solutions that keep the world connected. We owe our success to our amazing product, commitment to our people and the connections we make in every community.
If you are resourceful, collaborative, team-oriented and passionate about delivering consistent excellence, Optimum is the Company for you!
We are Optimum!
Job Summary
The Vice President of Research is a critical role within the Optimum organization, responsible for leading and managing all consumer and industry research activities. This position requires a deep understanding of research methodologies, consumer behavior, a passion for innovation, competitive insights, and strong leadership skills. This leader will be transformation oriented with a strong sense of urgency, perseverance and open mindedness to lead and drive change, growth, and profitability, along with incorporating new technologies and innovative approaches to how we conduct and incorporate research. This role will report to the SVP, Marketing.
Responsibilities
Strategic Leadership:

  • Responsible for leading a team that creates actionable and succinct insights to drive business strategy for the executive team
  • Lead multiplatform research including linear, digital, and streaming measurement.
  • Supporting the Programming, Production, Marketing and Revenue business units by translating key target audiences' behavior, attitudes, viewership and consumption into tactical insights to drive development of products, product engagement, and subscriptions. Partnering with researchers at linear, digital, and OTT partners to build insights
  • Lead the development and growth of a mixed methods research team for Optimum providing foundational, evaluative, and summative research insights. Collaborating with cross-functional leaders across multiple business units to define and build durable user experience assessment processes, and engaging with customers and ecosystem stakeholders to identify needs and opportunities for innovation.
  • Develop and implement the organization's overall research strategy, aligning it with the company's mission and goals including brand, competitive, and product.
  • Oversee the planning, budgeting, and execution of research projects.
  • Collaborate with senior leadership to identify and prioritize research needs across all company verticals


Innovation:

  • Reimagine new and innovative ways to gather and incorporate insights into our strategic planning
  • Identify emerging trends and technologies that may impact the organization's research efforts.
  • Identify AI research opportunities to streamline processes and expedite go-to-market studies and results
  • Encourage and build a culture of innovation and experimentation.


Research Execution:

  • Ensure the quality and integrity of research projects including Optimum brand, competitive, and product.
  • Oversee the development of Investor Relations insights
  • Monitor research progress and provide timely feedback.
  • Analyze research findings and translate them into actionable insights.


External Collaboration:

  • Build and maintain relationships with academic institutions, industry partners, and government agencies.
  • Represent the organization at industry conferences and events.


Leadership:

  • Transformation-oriented leader with a strong sense of urgency; demonstrates the perseverance and open-mindedness to lead and drive change
  • Excellent communicator with a confident and collaborative style, adept at aligning internal and external stakeholders
  • Hands-on operator and adaptive leader who can reinvent the playbook and evolve the function for the current and future business needs
  • Inspiring leader who can assess, attract, and develop talent
  • Foster a collaborative and innovative work environment across the organization and an openness to change and evolving the playbook


#LI-GW1
Qualifications

  • 10+ year in research management, with a proven track record of successful project delivery.
  • Deep understanding of research methodologies and data analysis techniques.
  • Experience with emerging and cutting-edge research technology and trends
  • Strong executive presence and C-suite storytelling
  • Strong leadership skills and the ability to motivate and inspire teams.
  • Excellent communication and interpersonal skills.
  • Proven ability to think strategically and solve complex problems.
  • Experience in grant writing and securing research funding
  • Strong experience with emerging technologies across the Telcom business
  • Experience in cross-functional collaboration.
  • Strong analytical and problem-solving skills.
  • Ability to manage multiple projects simultaneously.


At Optimum, we're fueled by our four core pillars: Taking Ownership, Upholding Transparency, Creating Community, and Demonstrating Expertise. Our commitment to empowering employees to take responsibility and embrace proactive problem-solving underpins Taking Ownership. Upholding Transparency is at the core of our culture, with open and honest communication fostering trust among our dedicated team and loyal customers. Creating Community is more than a goal; it's our daily commitment to fostering an environment of collaboration, innovation, and positivity. Demonstrating expertise is a promise we uphold through continuous learning and engagement with our customers to consistently deliver top-quality products and services. These pillars not only shape our culture but define Optimum as a place of excellence, trustworthiness, and thriving community, and we invite you to be a part of our journey.
If you have the drive to succeed and are ready to embark on a thrilling career, seize this opportunity today, and join our winning team, so together, we'll shape the future of connectivity.
All job descriptions and required skills, qualifications and responsibilities for a particular position are subject to modification by the Company from time to time, in the Company's discretion based on business necessity.
We are an Equal Opportunity Employer committed to recruiting, hiring and promoting qualified people of all backgrounds regardless of gender, race, color, creed, national origin, religion, age, marital status, pregnancy, physical or mental disability, sexual orientation, gender identity, military or veteran status, or any other basis protected by federal, state, or local law.
The Company collects personal information about its applicants for employment that may include personal identifiers, professional or employment related information, photos, education information and/or protected classifications under federal and state law. This information is collected for employment purposes, including identification, work authorization, FCRA-compliant background screening, human resource administration and compliance with federal, state and local law.
Applicants for employment with The Company will never be asked to provide money (even if reimbursable) as part of the job application or hiring process. Please review our Fraud FAQ for further details.
This position is identified as being performed in/or reporting to company operations in New York State. Salary ranges are supplied in compliance with New York State law. Pay is competitive and based on a number of job-related factors, including skills and experience. The starting pay rate/range at time of hire for this position in the posted location is $178,500.00 - $255,000.00 / year. The rate/range provided herein is the anticipated pay at the time of hire, and does not reflect future job opportunity.
Nearest Major Market: Brooklyn
Nearest Secondary Market: New York City

What the Team is Saying

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The Company
HQ: Long Island City, NY
9,000 Employees
Hybrid Workplace
Year Founded: 1973

What We Do

We are a top broadband communications video services provider in the US utilizing the latest technology. We serve nearly 5 million residential and business customers across 21 states with an advanced portfolio of connectivity services, including Optimum Fiber Internet, Optimum TV and Optimum Mobile.

We also operate Optimum Media, an advanced advertising and data business, which provides audience-based, multiscreen advertising solutions to local, regional, and national businesses and clients, as well as hyper-local and international news networks through its News 12 and i24NEWS brands.

New to our portfolio is Juice Media. Juice is an emerging outcome focused, omni-channel customer acquisition platform.

Central to how our company operates is the idea of reinvention - fearless reinvention. And to meet the needs of our customers, we have built a company and team that is equipped to deliver on the Optimum promise and one that is reflective of the many diverse communities we serve. Optimum employees are driven, innovative, and know how to lean in and use their voices to challenge ideas and celebrate one another, understanding how they, as individuals, impact the greater team and our customers for the better.

Why Work With Us

Optimum is part of a family of brands under Altice USA covering the telecommunications, news, media and advertising spaces. There is overlap across all of our businesses and some roles offer the opportunity to support multiple brands!

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Optimum Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Typical time on-site: Not Specified
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