The Role
The VP Loyalty Partnerships will accelerate growth in the loyalty ecosystem by developing and negotiating high-value B2B partnerships, shaping market positioning, and leading complex negotiations while managing stakeholder relationships.
Summary Generated by Built In
Tech that takes you places
We’re CarTrawler, the global travel tech company behind seamless connections between people, places and possibilities. From powering car rental to creating smarter ways to move, we make travel smoother for millions worldwide. Our culture is built on curiosity, collaboration and craic where every idea counts and every journey matters. Ready to make an impact? Let’s go places together.
The VP, Loyalty Partnerships is responsible for accelerating CarTrawler’s growth within the global loyalty ecosystem through the identification, negotiation and execution of high-value B2B partnerships.
This is a senior, externally facing role focused on developing, negotiating and contracting new commercial relationships with loyalty programme owners and member-based organisations. The successful candidate will bring deep sector expertise, sharp commercial judgement and a well-established network across the loyalty landscape.
As the senior subject matter expert in loyalty partnerships, you will shape CarTrawler’s market positioning, influence commercial and product direction where appropriate, and lead complex, multi-year negotiations that deliver sustainable, scalable contribution aligned to our broader strategic priorities.
This position combines strategic leadership, commercial ownership and cross-functional influence to position CarTrawler as a trusted, high-value partner within the global B2B loyalty ecosystem.
This role can be based in Dublin, the UK or New York, with regular international travel to meet with prospective partners and attend industry events, as well as periodic travel to our Dublin headquarters for important in-person meetings and collaboration.
What you’ll do as VP Loyalty Partnerships
- Build, qualify and manage a high-quality pipeline of B2B loyalty and member-based partnership opportunities, leveraging your industry network and applying disciplined prioritisation and execution.
- Lead end-to-end commercial negotiations for complex, high-value, multi-year partnerships.
- Develop commercially robust, tailored proposals that deliver compelling member value while maximising long-term contribution for CarTrawler.
- Translate partner commercial and technical requirements into clear, structured internal briefs across Product, Technology, Supply, Finance and Go-Live teams.
- Build and sustain trusted C-suite and senior stakeholder relationships across prospective and existing partners.
- Represent CarTrawler at relevant industry forums and events, strengthening market presence and elevating CarTrawler’s profile.
- Maintain deep knowledge of the loyalty landscape, trends, competitive insight and enabling technologies.
- Ensure rigorous pipeline governance, accurate forecasting and delivery against agreed commercial targets.
- Define and continuously evolve CarTrawler’s B2B loyalty and member benefits proposition in line with market opportunity and strategic priorities.
- Identify and prioritise attractive segments and verticals based on strategic fit, scalability and contribution potential.
- Provide ongoing insight into loyalty market dynamics, competitive positioning and emerging business models.
- Partner with Commercial Strategy to shape segment strategy, financial frameworks and long-term growth plans.
- Act as the internal authority and “voice of the market” for loyalty partnerships, ensuring CarTrawler maintains a differentiated and competitive position.
What you’ll bring to the team
- 10+ years’ experience in senior commercial, partnership or business development roles within the loyalty, affinity and membership programmes sector.
- Bachelor’s degree in business, strategy or a related field – or bring equivalent experience.
- Strong commercial and financial literacy, with ability to interpret complex P&Ls and business cases.
- Direct experience negotiating travel industry agreements within a loyalty context is highly desirable.
- Proven track record of structuring and closing complex, multi-year commercial partnerships.
- Experience working in platform-based or transaction-driven business models.
- Demonstrated ability to design propositions that balance customer value, partner economics and internal contribution.
- Exposure to working in high-growth, matrixed or international environments.
- Experience influencing product and technical teams to deliver partner-specific solutions.
- High proficiency in Microsoft Office (Excel, PowerPoint, Word).
We know that looking for a new job can feel a bit daunting but don’t let a touch of imposter syndrome hold you back. Even if you don’t tick every box, we’d still love to hear from you! Apply today to stay connected.
At CarTrawler, we’re proud to be an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive environment for everyone. No matter your background, identity, or life experience, if you’re passionate about what you do, you’ll be welcomed here.
Perks for the journey
· Competitive pay and benefits, including a performance-based annual bonus, fully subsidised VHI health insurance and pension matching up to 4%.
· Generous time off and flexible working, including 25 days’ annual leave, extra company days, monthly Friday Unplugged afternoons and the option to work abroad for up to 20 days a year.
· Comprehensive wellbeing support, including access to health and mental health programmes (HeadsUp and EAP) and paid leave for marriage, volunteering and personal wellbeing including menstrual, menopause, and fertility leave.
· Growth and recognition culture with development opportunities through training, coaching and study support plus programmes that celebrate individual and team achievements.
· Everyday perks that make a difference - subsidised canteen (KC Peaches), on-site car parking, Bike to Work and TaxSaver schemes plus an active Sports & Social Club.
Skills Required
- 10+ years' experience in senior commercial, partnership or business development roles
- Bachelor's degree in business, strategy or a related field
- Strong commercial and financial literacy
- Direct experience negotiating travel industry agreements within a loyalty context
- Proven track record of structuring and closing complex, multi-year commercial partnerships
- Experience working in platform-based or transaction-driven business models
- High proficiency in Microsoft Office (Excel, PowerPoint, Word)
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The Company
What We Do
The leading global B2B provider of car rental and mobility solutions to the travel industry. Our purpose is driving successful partnerships. CarTrawler’s end-to-end technology platform expands our airline and travel partners’ offering to their customers, creating substantial ancillary revenue opportunities. We provide unrivalled breadth and depth of content worldwide, including car rental, private airport transfer and ride-hailing services. CarTrawler creates innovative, data-led solutions for some of the largest travel brands in the world, including United Airlines, American Express, easyJet, Alaska Airlines, SWISS, Hotels.com and Emirates. As a B2B company we focus solely on helping our airline and travel partners build their brands, not our own.
