VP, Industry Strategy

Posted 12 Days Ago
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03251, Lincoln, NH, USA
In-Office
Expert/Leader
Big Data • Marketing Tech • Analytics
The Role
Lead industry strategy for auto and travel verticals, align Acxiom data and identity capabilities to client and agency needs, drive solution-selling, build business cases, support pursuits and delivery, and present executive-level ROI narratives.
Summary Generated by Built In
The VP, Industry Strategy leads strategy for Acxiom's auto and travel verticals across both direct clients and agency partners. The role connects industry priorities to Acxiom's data, identity, and solution capabilities, shaping go to market strategy and supporting the pursuits that grow revenue in these categories.
This role works across the full relationship, from direct client engagements to the agencies that sit between Acxiom and its brands. It brings industry knowledge into deal strategy, helps build the business case behind each opportunity, and stays close enough to delivery to make sure what gets sold can be built well.

COMPETENCIES 

  • Industry Strategy: Own the strategic approach for the auto and travel verticals and keep it current with market and client dynamics. 

  • Solution Selling: Match Acxiom's data, identity, and partner capabilities to real business problems and advance opportunities toward revenue. 

  • Agency and Direct Partnership: Work fluidly across both direct client relationships and the agencies that represent them. 

  • Client Relationship Building: Develop trusted, senior level relationships and serve as a strategic resource rather than a transactional contact. 

  • Cross Functional Collaboration: Partner with product, delivery, and sales teams to shape proposals and delivery models that can be executed with confidence. 

  • Executive Communication: Build and deliver compelling client facing narratives around value and return on investment. 

DUTIES AND RESPONSIBILITIES 

  • Lead industry strategy for the auto and travel verticals across direct and agency relationships. 

  • Identify and prioritize revenue opportunities and connect them to Acxiom's capabilities. 

  • Develop tailored solution strategies that address the most pressing needs of clients in these categories. 

  • Build the business case and return on investment narrative behind each pitch. 

  • Partner with product and delivery teams to make sure proposed solutions can be delivered well. 

  • Support client engagements such as business reviews and deal pursuits. 

  • Provide client driven feedback to inform Acxiom's product and solution roadmap. 

  • Deliver high impact presentations that communicate Acxiom's differentiators and value. 

WHAT WILL SET YOU APART 

  • Ten (10) to twelve (12) years of experience in industry strategy, solution selling, or client strategy, ideally within auto, travel, or adjacent data and martech industries. 

  • Experience working across both direct clients and agency partners. 

  • Strong background in data driven marketing, identity, and activation strategy. 

  • Demonstrated success translating client needs into revenue generating solutions. 

  • Executive communication skills, with a track record of building trusted client relationships. 

  • Strong critical thinking, financial acumen, and writing skills. 

  • Ability to travel as needed to support client engagements and planning. 

Primary Location City/State:

New York, New York

Additional Locations (if applicable):

Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.

Attention California Applicants:  Please see our CCPA/CPRA Privacy Act notice here.

Attention Colorado, California, Connecticut, Maryland, Nevada, New Jersey, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact [email protected].

Skills Required

  • 10 to 12 years experience in industry strategy, solution selling, or client strategy
  • Experience within auto, travel, or adjacent data and martech industries
  • Experience working across both direct clients and agency partners
  • Strong background in data-driven marketing, identity, and activation strategy
  • Demonstrated success translating client needs into revenue-generating solutions
  • Executive communication skills and track record building trusted senior-level client relationships
  • Strong critical thinking, financial acumen, and writing skills
  • Ability to travel as needed to support client engagements and planning

Acxiom Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Acxiom and has not been reviewed or approved by Acxiom.

  • Leave & Time Off Breadth Time off options are characterized as generous or flexible, including PTO, holidays, sick and bereavement leave, plus volunteer time. Some teams describe flexible or “unlimited” PTO in practice.
  • Flexible Benefits Work arrangements are frequently flexible, with remote or hybrid options paired with flexible time-off norms. This structure is often highlighted as supportive of work-life balance.
  • Healthcare Strength Core coverage includes medical, dental, vision, HSA/FSA options, mental-health/EAP, and life and disability insurance. The breadth of listed programs indicates a comprehensive baseline of health-related benefits.

Acxiom Insights

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The Company
HQ: Conway, AR
4,482 Employees
Year Founded: 1969

What We Do

cxiom is a customer intelligence company that provides data-driven solutions to enable the world’s best marketers to better understand their customers to create better experiences and business growth. A leader in customer data management, identity, and the ethical use of data for more than 50 years, Acxiom now helps thousands of clients and partners around the globe work together to create millions of better customer experiences, every day. Acxiom is a registered trademark of Acxiom LLC and is part of The Interpublic Group of Companies, Inc. (IPG).

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