VP of Growth

Origin is building the first truly AI-native wealth manager for the mass market—bringing together money management, guidance, and financial products into a single intelligent platform. Our mission is to make sophisticated financial management accessible, simple, and automated for everyday households.

We’re building a durable, category-defining company at the intersection of AI, fintech, and consumer finance, with big ambitions for scale and long-term impact.

We are a fast-paced startup in the series B round, led by repeat founders and backed by leading VC firms like Founders Fund, Felicis, and General Catalyst.

We’re looking for a hands-on VP of Growth to build and scale Origin’s growth engine across paid, organic, creators, and lifecycle.

This is a player-coach role. You will not just manage. You will personally build, test, ship, measure, and iterate alongside a small, elite team. Your job is to turn Origin into a multi-channel, compounding growth machine—not a company dependent on one paid channel.

You’ll own growth strategy, execution, experimentation, and team leadership, with a relentless focus on speed, leverage, and measurable impact.

Own growth across:

• Paid (Meta, TikTok, etc.)
• Organic social
• Creators / UGC
• Lifecycle (onboarding, activation, retention, monetization)
• Landing pages and funnels

Build and maintain a clear growth model:

• CAC, LTV, payback
• Cohorts and marginal ROI by channel

Allocate budget, time, and team based on data—not opinions.

Personally run experiments across:

• Ad creative, hooks, and angles
• Funnels and landing pages
• Onboarding and activation flows
• Offers, pricing, and messaging

Be in the tools:

• Ad platforms
• Analytics (GA, Amplitude/PostHog, etc.)
• Experiment trackers
• Spreadsheets and models

Build a weekly growth operating cadence with clear goals, experiments, and outcomes.

3. AI-First Growth & Creative Systems

You will build an AI-augmented growth engine that dramatically increases speed and output across creative, content, and experimentation.

Specifically, you will:

Use AI tools to multiply creative and content velocity, including:

• Ad copy, hooks, and angles
• Creative variants and UGC scripting
• Landing page and funnel iteration
• Email, push, and in-app messaging drafts

Build workflows that combine:

• Humans for taste, judgment, and strategy
• AI for speed, scale, and iteration

Apply AI to:

• Creative ideation and iteration
• Rapid testing frameworks
• Lightweight analysis and insight generation
• Research, synthesis, and competitive analysis

Continuously evaluate and adopt new tools that improve:

• Throughput
• Testing velocity
• Cost efficiency
• Time-to-learning

Your goal is to make Origin’s growth team structurally faster and more leveraged than traditional marketing teams.

Build a system for:

• High-velocity creative testing
• UGC and creator content pipelines
• Repurposing organic → paid
• Scaling what works, killing what doesn’t

Ensure paid, organic, and creators reinforce each other instead of operating in silos.

Lead a lean, high-output growth team (e.g., performance, creator/content, design).

Set a culture of:

• Shipping > talking
• Testing > debating
• Numbers > opinions

Coach ICs while staying deeply hands-on yourself.

6. Lifecycle & Monetization

Own the funnel beyond acquisition:

• Activation
• Engagement
• Retention
• Monetization

Partner with Product to:

• Improve onboarding
• Reduce time-to-value
• Increase revenue per user

Turn product launches into growth moments, not just announcements.

• Channel diversification away from single-source paid
• Faster creative and experiment velocity powered by AI workflows
• Improved CAC, LTV, and payback
• Stronger activation and retention metrics
• A predictable, repeatable growth engine
• A small team that feels “unfairly” productive for its size

You are:

• A builder, not just a manager

Deeply fluent in:

• Funnels, cohorts, CAC/LTV, payback
• Experiment design and analysis

Comfortable living in both:

• Strategy and execution
• Creative and numbers
• AI-native in how you work, not AI-curious

Someone who has:

• Owned growth at a consumer or PLG company
• Personally shipped and scaled channels
• Built systems, not just campaigns
• Clear examples of metrics you moved and how you did it

Bonus if you:

• Have built custom workflows, automations, or internal tools
• Have used AI to materially increase team output or speed in a prior rol

Origin is building the first true AI-native money management platform for consumers. The product is strong. The opportunity is massive. The next chapter is about building a durable, multi-channel growth engine that compounds.

This role sits at the center of that mission.

Eligibility Requirements

• Candidates must be legally authorized to work in the United States.
• Origin does not sponsor visas.

Financial Benefits:

• Generous base salary
• Meaningful equity package
• Retirement 401k for USA-based Originals

Healthcare and wellness programs:

• Healthcare
• Wellness stipend
• Mental wellness program
• Unlimited access to financial planning
• Life insurance for USA-based Originals

Work-life balance:

• Unlimited DPTO
• Flexible hours (Core hours: 9 AM to 5 PM local time)
• Paid Parental Leave

Additional perks:

• Parenthood and fertility assistance
• Monthly co-working membership reimbursement
• English tutoring stipend for International Originals
• Build your home-office one-time stipend
• Pick your setup (Apple, Windows) and accessories

Fulfilling our mission is only possible with a diverse team that breathes for excellence and is hugely committed to making money simple for everyone, everywhere.

As a team, we are obsessed with delivering the best solution possible to our members through an elegant and self-guided experience. We know that building a product of this magnitude requires from us tons of creativity, autonomy, and flexibility to move fast and embrace uncertainties with ownership. This is who we daily pursue to be!

To embrace talented people like this and provide the necessary resources to achieve their best versions, we believe in the power of a healthy environment where each person is valued for who they are and have clear goals and expectations for the future they can build within the company. Each person here is seen as a key player in our team.

Our environment is diverse, with excellent people and equal opportunities. We believe in the power of the individuality and uniqueness of each of us to make our team even more powerful.

We are building an outstanding solution, and here is an invitation for you to become an Original and join us on this journey!