Director of D2C Marketing

Posted 16 Days Ago
Be an Early Applicant
Boston, MA
In-Office
140K-170K
Senior level
Healthtech
Harnessing home-reported data for better healthcare decisions.
The Role
The Director of D2C Marketing will develop and implement an omni-channel growth strategy, oversee team efforts, and advocate for patient-centered marketing.
Summary Generated by Built In
Intro to Folia

Measure what matters.

Nell and Dan founded Folia Health because it has been simply too hard for their family members to receive personalized, data-driven healthcare that directly addresses the issues they're dealing with. People around the country and now the world, including our own team members and families, use Folia to track what they're experiencing - fatigue, symptom flares, pain - alongside what they're currently doing for treatment, and then use this information to understand the best way forward. Most Folia users also receive Data Dividends to share their data as part of our Research Programs, the business model that keeps Folia humming along.

Along the journey of building Folia, we've developed and validated a new type of health data - home-reported outcomes (or HROs). HROs allow people dealing with complex conditions to digitize their vast personal health knowledge, with simple responses to a personalized set of multiple-choice questions whenever they're experiencing a change in their health. HROs are actually now a valued part of the research methods that leading life sciences companies use to understand how their therapies are impacting people in the real world.

Folia (‘foglia’ is leaf in Italian) was named for the power of the individual contributions of people tracking their own health experiences. Each individual contributor is a leaf on the tree, performing important tasks to enable the whole (healthcare) tree to grow and become stronger - ultimately benefitting the leaf itself. (Yes we may have taken the metaphor too far...)

We are: 

  • Female-founded and led by parents and family caregivers

  • Stubbornly focused on making healthcare make sense

  • 9 years in business

  • Backed by top venture funds with a strong financial runway

  • Made possible by our fast-growing user community with thousands of users in rare conditions

Folia Health is searching for a visionary, positive leader to drive the growth of the communities of individual patients and family caregivers who use Folia to gain more control of their health journey and receive data-driven care. This person will be relentless in their pursuit of an effective, personal health experience for each individual, and will have the experience necessary to help a mid-stage startup grow a new marketing function from (nearly) scratch.

You'll be able to work side-by-side with Folia's founding team, our in-house content associate, and our product team. We'd love for you to be based near Boston, where most of the team is in the downtown office Tuesdays and Thursdays. We're also enjoying starting up more in-person events to bring together our community, which we would love to base here!

What you’ll do:

  • Build a vision for an omni-channel growth strategy
  • Organize the efforts of existing team members and channels, and build your own channels and team as you go
  • Tell the story of a stubbornly patient-advocate brand that always does the right thing by individual users - even when it's not convenient to the business

You are:

  • A strategic, structured thinker with a first-principles approach to problem solving
  • Looking for a fast-paced opportunity with room to run
  • An established professional with at least 5 years of experience, including startup experience
  • Not satisfied with the status quo for people living with complex chronic conditions

Compensation

The base salary range is $140,000-$170,000. If you're not based in the general Boston area and are willing to relocate, we will compensate you for reasonable expenses. The starting salary will be determined  commensurate with experience. The full compensation package includes stock option grants and additional benefits, including Health, Dental, Vision, and 401k plan.

Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
7 Employees
Year Founded: 2016

What We Do

At Folia, we are building the future of healthcare by liberating huge amounts of important health data from the notebooks and brains of patients and caregivers. We do this through an easy-to-use app that enables individuals to collect their observations, integrate external health datasets, get more personalized care, and contribute to research.

Gallery

Gallery

Similar Jobs

SharkNinja Logo SharkNinja

Director, Marketing - Shark Home

Beauty • Robotics • Design • Appliances • Manufacturing
In-Office
Needham, MA, USA

Smartleaf Logo Smartleaf

Director of Marketing

Fintech • Software • Financial Services
In-Office
Boston, MA, USA

Dynatrace Logo Dynatrace

Senior Program Manager

Artificial Intelligence • Big Data • Cloud • Information Technology • Software • Big Data Analytics • Automation
Remote or Hybrid
Boston, MA, USA
140K-160K Annually

Dynatrace Logo Dynatrace

Sr Manager, Business Intelligence

Artificial Intelligence • Big Data • Cloud • Information Technology • Software • Big Data Analytics • Automation
Remote or Hybrid
Boston, MA, USA

Similar Companies Hiring

Axle Health Thumbnail
Logistics • Information Technology • Healthtech • Artificial Intelligence
Santa Monica, CA
17 Employees
Camber Thumbnail
Social Impact • Healthtech • Fintech
New York, NY
53 Employees
Sailor Health Thumbnail
Telehealth • Software • Social Impact • Healthtech
New York City, NY
20 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account