VP, Growth

About Us

Little Sleepies is one of the fastest growing companies in America, according to Inc. Magazine (#1 in retail)! We make days and nights easier with super-soft yet impressively durable, thoughtfully designed products that families love. Featuring prints kids are obsessed with and fabrics parents trust, every piece is made to feel good, fit right, and get worn on repeat. We're rooted in innovation and driven by care, with our signature fabrics, Lunaluxe® and Soluxe®, custom-developed to support the way kids move, sleep, and grow — because comfort isn't just how it feels, it's how it's made. Driven by creativity, passion, and the desire to do something extraordinary, we strive to bring joy and comfort to families around the world. We're excited to be doing this, and we hope you will be too. If our mission resonates, we would love to hear from you!

Location:

Hybrid, with three days minimum out of our brand new, state of the art headquarters in Los Angeles, CA.

Visa Sponsorship:
This position is not eligible for Visa sponsorship.

The Role: 

We are currently seeking a Director of Growth Marketing to join our fast-growing team! Reporting to our CEO, you will lead our growth and performance marketing team, paid acquisition agencies, and identify new opportunities for scale in our D2C business. You will play an integral role in defining and executing our growth strategy and owning day-to-day campaign management to continue scaling the growth of the business and customer lifetime value.

The ideal candidate is an analytical, customer-focused, and collaborative problem-solver and leader who values results while working in a fast-paced environment. We seek out curious, kind, proactive colleagues who will challenge one another at every turn. You should be motivated to build a brand that inspires families to make special memories.

What you'll do: 

• Own the planning and oversee the execution of paid media, including social, search, display, and affiliate. Explore additional channels to drive growth, including CTV, audio, and direct mail.
• Lead client relationships with partner agencies and vendors to ensure accountability on performance and maintain a seamless communication process.
• Plan campaign budgets and media mix to hit ROAS projections based on CAC and LTV trends and optimize to hit critical KPIs.
• Partner with our in-house creative team to develop effective campaigns, A/B test, and iterate to unlock efficiency.
• Grow and lead our in-house growth team, including channel experts in Paid Social, SEM, Email/SMS, and Affiliate.
• Foster a team that executes full-funnel campaigns and programs across all channels that drive customers.
• Lead experimentation and testing process across multiple channels to gain valuable customer and creative insights to inform future campaigns and strategies.
• Work closely with Ecommerce, Merchandise Planning, and Creative teams to effectively push products that lead to maximum new customer acquisition.
• Coordinate with the Ecommerce team on conversion, landing page optimization, and performance of campaigns.
• Collaborate cross-functionally within the Marketing team to identify growth and viral opportunities on organic channels, including social, influencer, and community, and through creative assets.
• Partner with the Data Analytics team to develop reporting to measure performance and test results.
• Stay current with overall digital marketing best practices.
• Report on performance at regular intervals; proactively share insights and learnings with the rest of the team.
• Assess and identify skills gaps and identify learning and development opportunities and training for the team.

What you'll bring to the team: 

• 7+ years of direct, hands-on experience managing paid media (search, paid social, affiliate) either at an agency or in-house
• 3+ years of direct, hands-on experience managing full funnel Ecommerce business inclusive of Paid Media, Email, SMS, Social, Affiliate, and Influencer
• 1-2 years of management experience, experience building, motivating, leading, and growing a team is a plus!
• Ecommerce experience is a must, preferably in a fast-paced, high-growth environment
• Additional experience managing other digital marketing channels such as TV, radio, OOH, podcasting, etc.) is a plus
• Proficiency in Google Ads, Facebook Ads Manager, Bing Ads, Google Analytics
• Deep familiarity with digital marketing KPIs such as CPA, CPC, CPM, LTV, and ROAS
• Strong excel skills required; experience in Power BI (or similar BI tool) is a plus
• No task is ‘too small’; you have the ability to carry out individual contributor work in addition to strategic leadership responsibilities

What we’re excited to offer you:

• Ability to work cross functionally with a fast-growing team, with smile-sparking products that turn everyday moments into magical memories
• A supportive environment that fosters and encourages new ideas and innovation
  
• The opportunity to stock your pajama drawer! Free pajamas when you join (and every year on your work anniversary!) and a generous employee discount all year long to keep you cozy
  

Benefits:

• Health, dental, and vision insurance
• Paid time off:  vacation, sick, personal days, observed holidays
• Paid parental leave
• Short and long-term disability
• Life insurance
• 401(k)
• Employee Assistance Program
• Flexible Spending Accounts
• Home office stipend
• Internet stipend
• Team building activities
• Company-issued computer

Little Sleepies is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.