VP of Growth & Demand Generation

Posted 8 Days Ago
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Palo Alto, CA
Senior level
Artificial Intelligence • Hardware • Machine Learning • Natural Language Processing • Software • Semiconductor • Generative AI
SambaNova is the #1 platform for business AI.
The Role
The VP of Growth & Demand Generation will develop and execute strategies for demand creation and lead generation within the AI sector. Responsibilities include managing digital marketing channels, leading a marketing team, overseeing global events, and collaborating with various departments to drive new customer acquisition and pipeline growth while tracking performance metrics.
Summary Generated by Built In

The era of pervasive AI has arrived.  In this era, organizations will use generative AI to unlock hidden value in their data, accelerate processes, reduce costs, drive efficiency and innovation to fundamentally transform their businesses and operations at scale.

SambaNova Suite™ is the first full-stack, generative AI platform, from chip to model, optimized for enterprise and government organizations. Powered by the intelligent SN40L chip, the SambaNova Suite is a fully integrated platform, delivered on-premises or in the cloud, combined with state-of-the-art open-source models that can be easily and securely fine-tuned using customer data for greater accuracy. Once adapted with customer data, customers retain model ownership in perpetuity, so they can turn generative AI into one of their most valuable assets.

We are searching for a VP of Growth & Demand Generation to lead digital demand generation, field marketing, global events, and partner marketing teams. Reporting to the CMO, this role will be responsible for driving global demand generation and ABM strategies that boost our pipeline, new customer acquisition, and create expansion opportunities. You will lead a team, own pipeline targets, manage digital channels, develop field marketing strategies, oversee global events, and collaborate with partners for campaign goals. The ideal candidate has a strong background leading a breadth of lead generation strategies within the AI space.

Responsibilities:

  • Demand Creation Strategy: Develop and execute a demand creation strategy that is both Enterprise and PLG segments, resulting in increased brand awareness, lead generation, and pipeline growth.
  • Demand Generation: Design and implement demand generation campaigns across multiple channels, including digital marketing, content marketing, event marketing, and account-based marketing, to drive lead generation and conversions. Manage digital demand generation channels including s SEM, paid social, webinars, sponsorships, SEO, and integrated campaigns.
  • Marketing Automation: Develop and implement marketing automation strategies to streamline lead generation, nurturing, and conversion processes, maximizing efficiency and ROI.
  • Team Leadership: Lead a team of marketing professionals, providing guidance, coaching, and development opportunities to drive pipeline growth, acquire new customers, and drive cross-sell/upsell opportunities.
  • Budget Management:Effectively allocate resources within budget to maximize ROI and achieve business objectives.Performance Metrics: Establish and track key performance metrics, including lead generation, conversion rates, customer acquisition costs, and revenue growth, to measure the effectiveness of demand creation and demand generation efforts. Cultivate a culture of continuous testing and optimization to improve channel performance and ROI.
  • Collaboration: Collaborate with cross-functional teams, including Sales, Product, and Customer Success, to ensure alignment and effective execution of growth strategies. Coordinate with marketing teams to ensure consistent branding and targeted messaging.
  • Industry Research: Stay up to date with industry trends, competitor activity, and market research to guide growth strategies to maintain a competitive edge. Reporting: Provide regular updates to the Chief Marketing Officer and other stakeholders on demand creation and generation performance, highlighting successes, challenges, and areas for improvement.
  • Innovation: Continuously seek opportunities to innovate and improve demand creation and generation strategies, leveraging new technologies, channels, and tactics to stay ahead of the competition.

Required Qualifications:

  • 10+ years of growth marketing and/or demand generation experience.
  • 5+ years of experience working in the B2B technology space.
  • 2+ years of leadership experience in enterprise marketing with a track record of building and executing multi-channel go-to-market plans.
  • Demonstrated success managing a results-oriented demand generation team.
  • Strategic thinker with excellent communication and analytical skills.
  • Proven ability to drive pipeline growth and lead generation.
  • Strong project management skills and ability to thrive in a dynamic environment.
  • Results-oriented with a collaborative and customer-focused mindset.

Preferred Qualifications:

  • Experience working in the AI/ML space.
  • Experience working in a rapid-growth startup environment.


Annual Salary Range and Level:
The base salary for this position ranges from $250k per year up to $325k per year. This range is based on role, level, and location and reflects the salary target for new hires in the US. Individual pay within the range will depend on a number of factors, including a candidate’s job-related qualifications, skills, competencies and experience, and location. This role also includes a variable component based on direct sales.

Benefits Summary for US-Based Full-Time Direct Employment Positions

(The Recruiter will provide benefit details for non-US-based roles)

SambaNova offers a competitive total rewards package, including the base salary, plus equity and benefits. We cover 95% premium coverage for employee medical insurance, and 77% premium coverage for dependents and offer a Health Savings Account (HSA) with employer contribution. We also offer Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life, and AD&D insurance plans in addition to Flexible Spending Account (FSA) options like Health Care, Limited Purpose, and Dependent Care. Our library of well-being benefits available to you and your dependents includes a full subscription to Headspace, Gympass+ membership with access to physical gyms, One Medical membership, counseling services with an Employee Assistance Program, and much more.

 

Submission Guidelines

Please note that in order to be considered an applicant for any position at SambaNova Systems, you must submit an application form for each position for which you believe you are qualified. 

If you are a new, recent (within the last two years), or upcoming college graduate and are interested in opportunities with SambaNova Systems, please apply through our university job listings.

 

EEO Policy

SambaNova Systems is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard basis of age (40 and over), color, disability, gender identity, genetic information, marital status, military or veteran status, national origin/ancestry, race, religion, creed, sex (including pregnancy, childbirth, breastfeeding), sexual orientation, and any other applicable status protected by federal, state, or local laws.

Top Skills

AI
The Company
HQ: Palo Alto, CA
500 Employees
Hybrid Workplace
Year Founded: 2017

What We Do

AI is changing the world and at SambaNova, we believe that you don’t need unlimited resources to take advantage of the most advanced, valuable AI capabilities - capabilities that are helping organizations explore the universe, find cures for cancer, and giving companies access to insights that provide a competitive edge.

We deliver the world’s fastest and only complete AI solution for enterprises and governments with world-record inference performance and accuracy. Powered by the SambaNova SN40L Reconfigurable Dataflow Unit (RDU), organizations can build a technology backbone for the next decade of AI innovation with SambaNova Suite. Our fully integrated hardware-software system, DataScale®, enables organizations to train, fine-tune, and deploy the most demanding AI workloads using the largest and most challenging models. Most recently, with the launch of our newest offering, SambaNova Cloud, developers can supercharge AI-powered applications on Llama 3.2 models.

SambaNova was founded in 2017 in Palo Alto, California, by a group of industry luminaries, business leaders, and world-class innovators who understand AI. Today, we’ve built an incredibly smart and motivated team dedicated to making a lasting impact on the industry and equipping our customers to thrive in the new era of AI.

Why Work With Us

As a talent first company, we aim to hire the greatest and most innovative minds in the industry- driving the next generation of AI computing where no barrier is too high and the possibilities are truly limitless. We encourage our peers to take risks and take the initiative to make a lasting impact on the AI and ML industries.

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