VP, Growth and New Business Development

Job Description:

The Vice President, Growth & New Business Development will play a pivotal role in expanding Amplifi's relationships with established opted-in clients, as well as growing opt-ins within dentsu agencies and external new business opportunities. They will work closely with our agency teams, clients direct, and other important stakeholders to ensure that we are creating growth for clients, agencies, and Amplifi by cross-selling our product offering, providing feedback for the refinement of products, and by creating genuinely value-adding commercial solutions for the wide range of client needs.

The VP (working closely and reporting to the Chief Client Officer) will oversee the Growth team's response to new business pitches– ensuring the correct commercial approach and strategic alignment with dentsu Investment & Activation team.

This management position requires a deep understanding of Amplifi's product offering, the agency commercial model, in particular Alternative Value. As part of delivering this vision, this role is expected to collaborate with all pillars across Amplifi to resolve issues, implement solutions, and optimize processes for both new and existing Amplifi products as needed.

The VP will take the lead in formulating strategies and conducting analyses to identify, engage, and onboard new clients to the Amplifi group.

Key Responsibilities:

• You will collaborate with growth specialist(s) responsible for developing and growing Amplifi partnerships inside dentsu agencies, and develops effective ways at engaging and converting those clients
• Participate and lead strategic prospect and client meetings related to growth and development, in particular new business – both inside and outside the network
• Articulate and drive new product, process, supply and solution requirements to rest of Amplifi organization – this may be drawing from their own experience, client feedback, industry trends and more
• Lead education initiatives on new product rollout and development – must be comfortable pitching to clients and teams, as well as participating in limited external engagements (industry events, panels)
• Spearhead the development of strategies for the onboarding and integration of new clients into Amplifi and dentsu – including independent and client direct activities
• Conduct analysis of client performance and alternative income opportunities, identifying areas for improvement and providing actionable insights to senior leadership – as well as a launching pad for the VP to conduct their own client engagement activities
• Serve as a subject matter expert on alternative income, agency commercial models, and act as a resource to senior leadership, within Amplifi and across their designated operational company(ies)
• Oversee the successful execution of Amplifi's financial, client engagement, and acquisition targets
• Meet regularly with Directors and key team members and agency constituents to ensure proper understanding and analysis of various factors impacting revenue forecasts and overall business performance
• Although this role will likely be an individual contributor initially, there is a medium term path to consolidating this into one Growth team

Experience/Skills:

• Bachelor's degree in business, Media, Communications, Finance or related field
• Minimum 10 years in a video, digital, programmatic, social activation or investment role
• Strong command of the agency ecosystem and business strategy
• Extensive experience in team leadership, partnership development and client management
• Highly collaborative and hyper responsive to client requests.
• Deep understanding of the media industry, with strong ability to anticipate and addresses material trends in the marketplace
• Able to synthesize/simplify complex ideas and concepts

The annual base salary range for this position is $132,000-$182,850. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation.

Benefits available with this position include:

• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.

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Location:

New York

Brand:

Amplifi

Time Type:

Full time

Contract Type:

Permanent