VP, Growth & Alliances

Posted Yesterday
Be an Early Applicant
2 Locations
In-Office or Remote
137K-185K Annually
Senior level
AdTech • Marketing Tech • Software
The Role
Lead new business and pitch processes for Performance Creative, Media, and CRM. Develop RFP/RFI responses, craft revenue growth and win strategies, translate agency capabilities into compelling pitches, maintain credentials and materials, and support proposal/contract preparation for new client acquisition.
Summary Generated by Built In

Job Description:

The VP, Growth & Alliances supports the Creative Practice Area, inclusive of Performance Creative, Media, and CRM, while facilitating the pitch process across the business. You will work with both existing client partners and brands while identifying and responding to new client engagement opportunities.

This role routinely interfaces with SVP, EVP, and C-level dentsu leadership, in addition to senior client executives. You will report to our SVP, Growth & Alliances.

This role is a great opportunity for someone who loves bringing people together by overseeing the pitch process through problem-solving and coaching teams to develop winning growth strategies.

Responsibilities

  • Manage all new business activities, participating in the planning and follow-up of growth efforts and projects.
  • Lead the development of RFP and RFI responses in partnership with agency leaders.
  • Partner with Growth leadership in the development of revenue growth strategies, with an emphasis on new client acquisition.
  • Translate creative, media, data, and technology capabilities into compelling agency stories and win strategies.
  • Partner with pitch teams and agency departments to ensure all aspects of the new business process are completed according to schedule and expectations.
  • Gather client and competitive intelligence to help develop winning pitch strategies.
  • Maintain agency credentials, case studies, biographies, and presentation materials.
  • Support opportunities involving Performance Creative solutions, including full-funnel marketing, creative testing and optimization, and data-informed messaging strategies.
  • Prepare consulting agreements, non-disclosure agreements, and new business proposals.

Qualifications

  • 7+ years of experience managing pitch processes across multiple industry categories.
  • Experience with the marketing function, including what drives CMO-level decisions, and translating agency capabilities into compelling win strategies.
  • Understanding of Performance Creative and how creative, media, data, and technology work together to drive measurable business outcomes.
  • Experience supporting RFPs/RFIs involving full-funnel marketing, performance marketing, or programmatic solutions.
  • Familiarity with creative testing, optimization, audience-based targeting, and performance measurement.
  • Working knowledge of marketing technologies such as Adobe, Salesforce, Optimizely, Flashtalking, Clinch, or similar platforms.

Additional Information:

At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles and Detroit). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

The annual salary range for this position is $136,850-$185,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.  

Benefits available with this position include:  

• Medical, vision, and dental insurance, 

• Life insurance,  

• Short-term and long-term disability insurance, 

• 401k, 

• Flexible paid time off, 

• At least 15 paid holidays per year, 

• Paid sick and safe leave, and 

• Paid parental leave. 

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies.  For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com. 

To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps. 

#LI-Hybrid

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Location:

New York - 150 E 42nd

Brand:

Dentsu Creative

Time Type:

Full time

Contract Type:

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. 

 

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [email protected] by clicking on the link to let us  know the nature of your accommodation request and your contact information. We are here to support you.  

Skills Required

  • 7+ years of experience managing pitch processes across multiple industry categories.
  • Experience with the marketing function, including understanding CMO-level decision drivers and translating agency capabilities into win strategies.
  • Understanding of Performance Creative and how creative, media, data, and technology work together to drive measurable business outcomes.
  • Experience supporting RFPs/RFIs involving full-funnel marketing, performance marketing, or programmatic solutions.
  • Familiarity with creative testing, optimization, audience-based targeting, and performance measurement.
  • Working knowledge of marketing technologies such as Adobe, Salesforce, Optimizely, Flashtalking, Clinch, or similar platforms.
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The Company
HQ: London
6,507 Employees

What We Do

Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively impact people, business and society. Established in 2022, Dentsu Creative is integrated with dentsu’s Media and CXM businesses in over 145 countries and regions, to offer Integrated Growth Solutions.

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