VP, Growth Activation

Reposted 20 Days Ago
Be an Early Applicant
New York, NY, USA
In-Office
200K-225K Annually
Expert/Leader
AdTech • Healthtech • Marketing Tech
The Role
The VP, Growth Activation leads enterprise growth initiatives in pharmaceutical and healthcare, driving long-term partnerships and strategic client relationships.
Summary Generated by Built In

In the journey of life, your career should make a difference.

At Inizio Evoke, we come together—to do the best work, in the best possible place. We're all in. Because it's everyone's role to make health more human™.

About the Role:

As Vice President, Growth Activation, you will serve as a senior growth leader responsible for building, advancing, and converting Inizio Evoke's pipeline across pharmaceutical and healthcare organizations. This role is focused on creating sustained enterprise growth by opening doors, shaping multi-disciplinary conversations, and positioning Inizio Evoke as a long-term, strategic partner across all of our capabilities in marketing and communications.

You will lead complex, high-value pursuits that span brand, business units, and enterprise stakeholders, working closely with Inizio Evoke leadership to activate the full breadth of our capabilities in service of durable and long-term client relationships.

This is a remote role reporting to the Global CEO.


What You Will Do

  • Build and own the growth pipeline across our marketing and communications capabilities, identifying and advancing enterprise-level opportunities with the potential to mature into long-term, multi-brand partnerships.
  • Proactively engage senior decision-makers across brand, portfolio, and enterprise levels to uncover unmet needs, transformation opportunities, and whitespace aligned to Inizio Evoke's integrated capabilities.
  • Lead AOR-oriented pursuit strategies, shaping long-range growth plans that move clients from initial engagement to strategic partner of record status.
  • Partner closely with Inizio Evoke leadership to position core offerings within cohesive, client-specific growth narratives.
  • Activate and orchestrate subject matter experts (SMEs) across disciplines at the right moments to demonstrate depth, credibility, and enterprise-scale thinking without over-selling or fragmenting the story.
  • Guide the transition from pursuit to partnership, working with Managing Directors and Client Growth leaders to convert wins into sustainable, anchor client relationships.
  • Serve as a feedback loop to the organization, identifying market signals, competitive dynamics, and client expectations that inform solution evolution and go-to-market strategy.
  • Represent Inizio Evoke externally through industry events, strategic partnerships, and senior-level forums, reinforcing the firm's position as a consultative, transformation-oriented partner.

What You Will Bring

  • 10+ years of experience within pharmaceutical or healthcare marketing, advertising, or communications agencies.
  • Demonstrated success driving enterprise growth, with a strong orientation toward new client acquisition and long-term account development (AOR, preferred partner, or enterprise relationships).
  • Deep understanding of integrated marketing and transformation services, including brand, creative, omnichannel, insights, content, and data-driven solutions.
  • Proven ability to build senior-level relationships and earn trust with executive stakeholders across marketing, commercial, and transformation functions.
  • Experience leading complex, multi-stakeholder pursuits, particularly those requiring patience, orchestration, and strategic sequencing over time.
  • Highly collaborative leadership style, with the ability to align internal teams, SMEs, and growth partners around a unified strategy.
  • Willingness to travel for client engagement, industry presence, and enterprise-level growth efforts.
  • Executive presence and credibility, able to represent Inizio Evoke as a strategic, consultative partner in high-stakes client conversations.

Inizio Evoke provides an exciting and flexible work environment, great compensation packages and outstanding company paid benefits including medical, dental, 401(k), tuition reimbursement and flexible time off.

This position includes a base salary plus commission, with an overall compensation structure designed to reward performance. The salary range below is representative of the base salary range.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

The base salary range represents the low and high end of the salary range for this position. This range may differ based on your experience and skill set, geographic location, and cost of living considerations. We consider compensation more than just a base salary – that’s why we also offer an exceptional range of flexible benefits, personal support and tailored learning and development opportunities all designed to help you realize your full potential both in life and at work.
Compensation
$200,000$225,000 USD

Don't meet every job requirement? That's okay! Our company is dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role, but your experience doesn't perfectly fit every qualification, we encourage you to apply anyway. You may be just the right person for this role or others.

Skills Required

  • 10+ years of experience within pharmaceutical or healthcare marketing, advertising, or communications agencies.
  • Demonstrated success driving enterprise growth.
  • Deep understanding of integrated marketing and transformation services.
  • Proven ability to build senior-level relationships.
  • Experience leading complex, multi-stakeholder pursuits.
  • Highly collaborative leadership style.
  • Willingness to travel for client engagement.
  • Executive presence and credibility.

Inizio Evoke Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Inizio Evoke and has not been reviewed or approved by Inizio Evoke.

  • Healthcare Strength Medical, dental, and vision coverage are complemented by telehealth access and free behavioral health counseling. Wellness incentives and navigation support, plus options like orthodontic coverage, infertility benefits, and pet insurance, broaden the care suite.
  • Retirement Support A 401(k) with company matching and an additional discretionary annual contribution is available. Company-provided life and AD&D insurance and tax-advantaged accounts further reinforce financial security.
  • Leave & Time Off Breadth Flexible time off and hybrid/dynamic working are emphasized. Paid leaves, including parental and military leave, and an 8‑week paid maternity leave that can be extended by two weeks for eligible employees, cover key life events.

Inizio Evoke Insights

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The Company
1,059 Employees
Year Founded: 2006

What We Do

Inizio Evoke is a global health marketing, communications, and transformation platform unlocking growth through data-driven insights and human centricity. We are purpose-built to make Health more human™. With core expertise and specialty brands in Marketing, Comms, Transformation, Access, and Media, we serve as a premier partner for the world's most ambitious healthcare organizations. Inizio Evoke is an Inizio company. Inizio helps clients navigate their clinical development and commercialization journey by connecting best-in-class scientific knowledge, market intelligence, actionable data, cutting-edge technology, communication, and creative execution

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