The world of digital assets is accelerating in speed, magnitude, and complexity, opening the door to new ways for leveraging the blockchain. Fireblocks’ platform and network provide the simplest and most secure way for companies to work with digital assets and it trusted by some of the largest financial institutions, banks, globally-recognized brands, and Web3 companies in the world, including BNY Mellon, BNP Paribas, ANZ Bank, Revolut, and thousands more.
Do you have big brand visions and a passion for turning ideas into impactful experiences? As the VP of Demand Generation, you’ll lead the charge in crafting and executing the company’s growth strategies. You’ll shape and lead a team to execute bold demand initiatives across our website, digital channels, and campaigns with the goal of elevating our brand presence and ensuring measurable growth in new business pipeline and customer engagement.
Key Responsibilities:
Craft and Execute High-Impact Growth Strategies
- Design and launch a robust demand generation engine, driving scalable growth across digital and campaign channels.
- Partner across marketing and cross-functionally (Sales, Product, and Customer Success) to align on growth goals and create a seamless customer journey from first touch to loyal advocate.
Campaign & Channel Optimization
- Oversee integrated campaigns delivery, including all digital channels.
- Drive customer marketing strategy from communication and engagement, through advocacy and expansion campaigns.
- Constantly optimize channels and campaigns for impact and efficiency, tracking metrics that matter—from MQLs and pipeline growth to customer acquisition costs.
Master the Metrics That Move Us Forward
- Set KPIs, track performance, and use data to drive insights, identify opportunities, and validate strategies.
- Provide executive-level reporting and guidance for continuously refining the market strategy.
Manage Budget and Build Partnerships
- Develop and manage the demand generation budget, ensuring optimal allocation of resources for maximum impact.
- Oversee relationships across departments, contractors, and technology providers, ensuring alignment with strategy and brand objectives.
Lead & Elevate a Rockstar Marketing Team
- Inspire, mentor, and scale a team of savvy digital and campaign marketers who are as driven as you are to create something remarkable.
- Foster a culture of creativity, experimentation and data-informed decisions to continually push the limits of what’s possible.
Requirements:
- 10+ years of performance-driven marketing experience, with a track record of growth in B2B tech environments
- At least 5 years of experience in managing and scaling high-performing marketing teams.
- Excellent leadership, communication, and project management skills.
- Proficiency in marketing automation, CRM, and analytics platforms (e.g., Marketo, HubSpot, Salesforce, Google Analytics).
- Strong collaborator and easy to work with across time-zones
- Strong analytical skills and the ability to leverage data to drive decision-making.
- Self-starter with the ability to drive change across an organization
For employees hired to work remotely from New York, or from our NYC HQ, Fireblocks is required by law to include a reasonable estimate of the compensation range for this role. This range is specific to New York City, and takes into consideration a wide range of factors that are reviewed when making a hiring decision, such as years of experience, skills, and other business needs. It is not typical for a candidate to be hired at or near the top of the pay range and each compensation decision is dependent on each individual case. A reasonable base salary range estimate for this position is $230,000-$275,000. The base salary is one component of the total compensation package, which for some roles may include a target bonus, a very competitive equity grant, and very generous benefits. While we believe competitive compensation is a critical aspect of you deciding to join us, we do hope you also spend time considering why our mission and culture are right for you. We are creating something transformational here, and we hope you are as excited about the future as we are.
Fireblocks' mission is to enable every business to easily and securely access digital assets and cryptocurrencies. In order to do that, we strongly believe our workforce should be as diverse as our clients, and this is why we embrace diversity and inclusion in all its forms.
Please see our candidate privacy policy here.
What We Do
For institutions that need to store and move digital assets without the operational or security headache.
Fireblocks streamlines operations by bringing all your exchanges, OTCs, counterparties, hot wallets, and custodians into one platform. Wallets, deposit addresses, and API credentials are secured using patent-pending chip isolation technology and the newest breakthrough in cryptography (MPC). Institutions are using Fireblocks to move funds securely in seconds – instead of hours.
