We are recruiting a senior leader responsible for shaping, protecting and executing Western Union’s market identity across the globe. The position defines the visual representation and overall messaging for the company, ensuring all customer touchpoints and growth campaigns consistently encourages customer transactions while reflecting the core values of the business.
Role Responsibilities:
Brand Strategy & Positioning: Developing comprehensive strategies to differentiate the company from competitors, increase market share, and capture the target audience's attention.
Brand Consistency: Enforcing brand guidelines across all external channels (advertising, packaging, digital) and internal communications to build consumer trust and loyalty.
Creative Services Production: Guiding the ideation and execution of major brand marketing initiatives, working closely with internal and external creative teams, communications and regional business units.
Creative Production: Creating and managing the high scale, efficient and cost effective production of create output for the company and, providing support for regional marketers and partners.
Market Sentiment: Capturing consumer insights, competitor activities, and industry trends to refine the brand's positioning and measure the success of ongoing brand initiatives.
Role Requirements:
A minimum 10 years’ experience in brand and creative leadership, preferably for a global corporation. Fintech a plus.
Proven success as a Transformational Leader – This leader must have significant experience in transforming brand and creative operations including:
Up-tiering the current brand sentiment, growth and share of voice in the market; Possessing the ability to aggregate data metrics to measure and report brand performance to the company executives.
Rehabilitating the visual and editorial brand messaging to encourage new customer growth across retail, social media, partner and in particular in digital channels.
Re-engineering the way we acquire creative assets, ensuring a cost-effective approach for talent, asset acquisition and ownership
Building a team of brand and creative resources who are talented, agile and business-minded, comfortable in working globally and across time zones.
Competent and comfortable with marketing automation and appropriation of AI tools for effective agility and speed without compromising credibility or reputation.
Financial responsibility of budget and performance targets.
Highly skilled in influencing others, coaching a team and delivering executive presentations.
Work Shift - HYBRID
BENEFITS AND OTHER DETAILS
Benefits
You will also have access to short-term incentives, multiple health insurance options, accident and life
insurance, and access to best-in-class development platforms, to name a few. Please see the benefits below specific to your country. If applicable, additional role-specific benefits will be mentioned during your interview process or in an offer of employment.
Your United States specific benefits include:
Parental Leave
Family First Programs
Medical, Dental, and Life Insurance
Tuition Repayment Assistance Program
For residents of Colorado, California, Connecticut, Delaware, Minnesota, and Pennsylvania: Please do not respond to any questions on this initial application that may seek age-identifying information such as age, date of birth, or dates of school attendance or graduation. You may also redact this information from any materials you submit during the application process. You will not be penalized for redacting or removing this information.
Other Details
As part of the application process, all applicants are required to take assessments. Western Union has partnered with a 3rd party provider to administer these tests. Applicants will need to provide their name and email address in order to process the assessments. If you have any questions, you may reach out to [email protected].
We are passionate about honoring our employee's identity and fostering a feeling of belonging. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws.
Estimated Job Posting End Date:
08-14-2026This application window is a good-faith estimate of the time that this posting will remain open. This posting will be promptly updated if the deadline is extended or the role is filled.
Skills Required
- Minimum 10 years experience in brand and creative leadership, preferably at a global corporation
- Experience in fintech or financial services
- Proven success transforming brand and creative operations and measuring brand performance with data metrics
- Experience rehabilitating visual and editorial brand messaging across retail, social media, partner and digital channels
- Experience re-engineering creative asset acquisition and ownership for cost-effective talent and asset management
- Experience building and leading global brand and creative teams across time zones
- Competence with marketing automation platforms and appropriation of AI tools for marketing/creative workflows
- Financial responsibility for budget and performance targets
- Strong influencing, coaching, and executive presentation skills
- Experience capturing consumer insights, competitor activity, and industry trends to refine brand positioning
Western Union Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Western Union and has not been reviewed or approved by Western Union.
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Parental & Family Support — Parental leave, adoption assistance, and caregiver resources are described as core offerings, with global programs like tutoring access and family-building support. Scholarship opportunities and tools to find care further signal a family-friendly stance across multiple regions.
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Leave & Time Off Breadth — Paid time off spans categories such as vacation, sick, parental, caregiver, and military leave, with global materials emphasizing broad coverage. U.S. content also references flexible time off for exempt employees, underscoring breadth beyond standard vacation.
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Healthcare Strength — Medical coverage with multiple plan options, life and disability insurance, an assistance program, and wellness tools are consistently highlighted across benefits pages and postings. Risk insurance and mental-health resources are positioned as standard parts of the package.
Western Union Insights
What We Do
Western Union is here for what's next. Each day, our diverse global teams invent and build new ways to send, save, and spend money. Wherever our customers are in the world, whatever currency they prefer, we're evolving to meet the demands of tomorrow. When we help make financial services more accessible to people everywhere, we transform lives and communities, positioning us to become the world's most accessible financial services company. That's our vision, and we need talented, forward-thinkers like you to help make it a reality. Our global workforce tackles complex issues every day, making them the backbone of our innovative spirit since 1851. If you're ready to be part of our evolution, apply now.
Why Work With Us
Diversity is a core strength at Western Union, providing the foundation for our corporate values – purpose-driven, globally-minded, and trustworthy and respectful. With a presence in 200+ countries, we are committed to providing a rich and inclusive work environment that reflects each employee’s unique culture, background, and perspectives.
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