The Role
At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.
Job Description
Explore and Discover Nielsen! With offices located in 110 countries, we are a global independent measurement and big data analytics company focused on your future.
We are presently looking for a VP, External Engagement & Inclusive Insights to join our team.
Role: The Vice President, External Engagement & Inclusive Insights will lead Nielsen’s external engagement strategies, strengthening partnerships with community organizations, advocacy groups, clients and select industry stakeholders both in the US and in India. This role will support the department ensuring that Nielsen’s business and community engagement priorities align with external advocacy, industry engagement, and community-driven initiatives both in the U.S. and in India. This role requires travel up to 30%.
As a recognized thought leader, this role will have a special focus on the Asian American market, leading industry relationships, partnerships, and developing the overarching narrative for this community across media, advertising, and audience measurement. Additionally, this leader will support inclusive thought leadership narratives for Black, Hispanic, and LGBTQ+ audiences. The ideal candidate should have deep experience, contacts, connections, and understanding of Asian American media, entertainment, advertising, marketing, public policy, and community.
This role will also be responsible for managing the external visibility and digital presence of the Chief Business Impact Officer.
Responsibilities:
• Community & Business Partnerships
○ Develop, nurture, and manage strategic relationships with community groups that align with Nielsen’s business interests and industry advocacy.
○ Partner with industry organizations, multicultural media stakeholders, and community leaders to advance representation and engagement.
○ Lead engagement strategies for Asian American industry groups, community groups media partners, and ad agencies, ensuring Nielsen is the leading voice for this audience.
○ Support Nielsen’s participation in high-profile industry and community events, representing the company and ensuring thought leadership presence.
○ Oversee Nielsen External Advisory Council in partnership with the SVP of Business Impact & Inclusion.
○ Oversee Nielsen DIS marketing communications relations, including editorial calendar development and managing internal marketing strategies.
○ Promote engagement of business unit leaders in external activities to enhance company’s reputation.
• External Engagement & Business Affairs
○ Work closely with the SVP of External Affairs to create, drive and support community-driven business strategies.
○ Lead global community engagement initiatives, with a specific focus on India. This includes overseeing and partnering with a dedicated community affairs/outreach professional in India to ensure alignment and effective collaboration in an impartial partnership
○ Serve as a bridge between Nielsen and external advocacy groups, ensuring alignment between business objectives and industry initiatives.
○ Oversee sponsorships, strategic alliances, and partnerships that enhance Nielsen’s presence within key community-driven business spaces.
• Thought Leadership & Market Influence
○ Lead narrative development and support monetization of Nielsen’s thought leadership initiatives for the AANHPI market, identifying opportunities for revenue-generating industry engagement.
○ Develop and shape the media and measurement narrative for the Asian American market, internal and external, ensuring insights and data drive meaningful conversations within media, advertising, and measurement.
⦿ Create and oversee insights presentations, and storytelling initiatives for the AANHPI community, and contribute to the larger Diverse Intelligence Series.
○ Oversee Nielsen’s Diverse Intelligence Series (DIS) marketing outreach including:
⦿ Editorial calendar development
⦿ Managing internal marketing stakeholders
⦿ Coordinating with the marketing team and comms /PR on research publication and messaging
Qualifications:
• Proven experience in community relations, external affairs, industry partnerships, and thought leadership within media, research, or advertising.
• Expertise in multicultural marketing and audience measurement, particularly within the Asian American market.
• Strong ability to develop and monetize strategic partnerships that advance business goals.
• A well-established network among industry organizations, advocacy groups, media partners, and advertising agencies.
• Exceptional storytelling, research, and data-driven communication skills.
• Executive presence with experience in high-profile engagements and strategic collaborations
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Nielsen: Enabling your best to power a better media future. Our comprehensive benefits package (including health & wellness plans for full-time employees, 401(k) retirement coupled with a Nielsen match, a generous paid time off policy, and if eligible, a discretionary incentive/bonus) is designed to be inclusive for all employees and families, and we take pride in ensuring that employees are rewarded holistically for the role they are doing and their performance. A reasonable estimate of salary range for a new employee to be offered this role would be between $51,000- $192,000, which would be adjusted based on each employee's geographic location. The position of each employee within a compensation range at Nielsen is dependent on several individual circumstances, such as experience, training, certifications and other business requirements/needs.
Please be aware that job-seekers may be at risk of targeting by scammers seeking personal data or money. Nielsen recruiters will only contact you through official job boards, LinkedIn, or email with a nielsen.com domain. Be cautious of any outreach claiming to be from Nielsen via other messaging platforms or personal email addresses. Always verify that email communications come from an @nielsen.com address. If you're unsure about the authenticity of a job offer or communication, please contact Nielsen directly through our official website or verified social media channels.
Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or other characteristics protected by law.
Nielsen Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Nielsen and has not been reviewed or approved by Nielsen.
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Leave & Time Off Breadth — Time off is described as generous, including flexible or unlimited PTO in some roles, paid holidays, sick days, volunteer time, and flex days. Personal days accrue monthly and can be used at employees’ discretion.
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Parental & Family Support — Support includes paid parental leave, family medical leave, adoption assistance, and adoption subsidies. These programs are positioned as part of a comprehensive package for families.
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Strong & Reliable Incentives — Select roles benefit from commissions, car pay, longevity bonuses, and performance-based bonuses. In some cases, overall compensation is characterized as outstanding or very satisfying.
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The Company
What We Do
Nielsen shapes the world’s media and content as a global leader in audience insights, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. An S&P 500 company, Nielsen (NYSE: NLSN) operates around the world in more than 55 countries.
