VP, eCommerce

Posted 7 Days Ago
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New York, NY
Hybrid
275K-300K Annually
7+ Years Experience
eCommerce • Fashion • Other • Retail • Sales • Wearables • Design
Our global house of brands unites the magic of Coach, Kate Spade New York and Stuart Weitzman to stretch what’s possible
The Role
The VP of eCommerce leads the North America eCommerce strategy, driving business growth, optimizing site performance, collaborating with cross-functional teams, and managing a $424 million revenue stream. Responsibilities include overseeing site operations and digital experiences, ensuring innovation in features and functionality, and aligning marketing strategies.
Summary Generated by Built In

Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always been colorful, bold, and optimistic. Today, it is a global lifestyle brand that designs extraordinary things for the everyday, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, home décor, and more. Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view and celebrates communities of women around the globe who live their perfectly imperfect lifestyles.
Kate Spade New York is part of the Tapestry portfolio - a global house of brands committed to stretching what's possible.
A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.
Primary Purpose: The Vice President role will lead the North America eCommerce OP & FP business including creating vision and strategy, driving healthy business growth, and delivering best in class digital experiences for our customers. We are looking for an innovative and results-driven leader who thrives in a dynamic and fluid environment and who can drive both customer-centric business results and new ways of working. Owning and driving the site experience-including strategy and planning, content needs, merchandising, analytics, operations, features and functionality innovation and cross-functional partnership and communication. This leader will own accountability for sales results of a $424m business and requires a keen ability to drive performance and fuel innovation concurrently; continually iterating and driving forward the digital product roadmap.
The successful individual will leverage their proficiency in eCommerce to...

  • Lead the short and long-term vision for Kate Spade North America eCommerce with responsibility to develop and execute key site experience, merchandising and customer strategies.
  • Accountable for business performance and site KPI's -optimizing site operations, opportunities, and flexing strategies to achieve sales growth and customer strategies.
  • Oversee digital roadmap and testing roadmap to ensure team is driving innovative features, functionality, and content needs to support the digital product & selling experience.
  • Collaborate closely with North America omnichannel buying, planning & allocation team and influence product assortment and planning strategies
  • Collaborate closely with North American Marketing/full funnel media buying team and external digital marketing agencies to align on performance marketing strategies that maximize ROI and drive customer acquisition and retention KPIs.
  • Drive the cross-functional partnerships across marketing, merchandising, creative, digital product, IT, distribution, customer service etc. to ensure consistency with B&M experience and achieve e commerce specific goals.
  • Partner with Tapestry digital center of excellence to drive new site functionality, experience, and innovation, including robust test and learn agenda - driving an ever fluid and adaptable roadmap based on key business strategies and changes in digital landscape. Leader must be able to adapt and move on quickly - challenging business partners with new ways of working.
  • Accountable for long term vision of digital experience- thinking outside the status quo to recommend new site experiences based on long term vision for the Kate Spade brand in North America
  • Maintain robust competitive intelligence to monitor trends and digital best practices.
  • Maintain a best-in-class digital team; optimize processes and drive new ways of working with a digital first approach. Lead a team of agile and fast paced digital talent who drive best in class experiences.


The accomplished individual will possess...

  • 10+ years eCommerce and P&L experience required; equivalent combination of education and experience will be considered.
  • Strong track record in building effective teams, driving business strategies and delivering on results.
  • Proven ability to drive customer-centric innovation.
  • Ability to work effectively in a matrix environment adapt to changing priorities, manage through ambiguity and drive with urgency
  • Excellent product sensibility, business-driving merchandising skills and performance marketing tactics understanding.
  • Team-oriented with ability to effectively collaborate with partners across the organization at all levels; ability to negotiate and influence peers and members of cross-functional teams.
  • Excellent analytical and problem-solving skills
  • Strong listening, written and oral communication skills.


Our Competencies for All Employees

  • Courage: Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
  • Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
  • Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
  • Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
  • Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
  • Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.


Our Competencies for All People Managers

  • Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
  • Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
  • Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.


Kate Spade is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under the consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.
Americans with Disabilities Act (ADA)
Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1-855-566-9264 or [email protected]
#LI-KS1; #LI-HYBRID Visit Kate Spade at www.katespade.com .
Work Setup: HYBRID
BASE PAY RANGE $275,000 TO $300,000 ANNUALLY
Click Here - U.S Kate Spade Store Compensation & Benefits

What the Team is Saying

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The Company
Alicante
16,000 Employees
Hybrid Workplace

What We Do

A tapestry is made of many threads woven into one story. So are we.

Our global house of brands unites the magic of Coach, Kate Spade New York and Stuart Weitzman. By intertwining different people and ideas, we push ourselves in our work, pull out the unexpected in what we create, and expand the bounds of possibility.

Our brands were created by dreamers who were determined to turn ideas into icons and, with passion, made it happen. We’ve grown by finding people similarly dedicated to the dream all over the world. We hold ourselves to high standards in every material, process, and person that plays a part in our work, and we embrace difference by design because diverse perspectives are at the heart of creativity. We find brilliance in the intersections—of beauty and function, of heritage and innovation, of accessibility and aspiration—which is how we break through with magic and logic in our culture and our craft.

The result is that we stand taller together. Tapestry elevates the best in our people and brands. We use our collective strengths to move our customers and empower our communities, to make the fashion industry sustainable, and to build a house that’s equitable, inclusive, and diverse. Individually, our brands are iconic. Together, we can stretch what’s possible.

Why Work With Us

We believe that difference sparks brilliance, so we welcome people and ideas from everywhere to join us in stretching what’s possible. At Tapestry, being true to yourself is core to who we are. When each of us brings our individuality to our collective ambition, our creativity is unleashed.

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