VP of DTC Brand Marketing – AirDoctor
About Us
At Ideal Living, we believe everyone has a right to pure water, clean air, and a solid foundation for wellness. As the parent company of leading wellness brands AirDoctor and AquaTru, we help bring this mission to life daily through our award-winning, innovative, science-backed products.
For over 25 years, Los Angeles-based Ideal Living has created wellness brands and effective products trusted by millions that positively impact people's health and well-being. Today, as a privately held, fast-growing company with a passionate and diverse team of over 100 people, we strive to make our wellness-tech solutions accessible to everyone through a collaborative, respectful, supportive workplace.
We foster a friendly, down-to-earth culture where every team member's contributions are recognized and valued. We approach our work with drive, purpose, and passion while celebrating creativity, innovation, and teamwork.
About You
You approach your work with honesty, integrity, and authenticity. You're a results-driven team player determined to make a difference with your contributions. You're looking for impactful work that truly has the power to enhance people's lives.
If this sounds like you, we want to meet you!
About the Role
AirDoctor, a pioneer in innovative air purification technology, is seeking a data-driven, strategic, and results-oriented Vice President of DTC Brand Marketing to lead and optimize our omni-channel marketing efforts. This executive-level role is instrumental in accelerating growth, maximizing customer lifetime value, and strengthening brand equity for AirDoctor and Ideal Living’s emerging wellness-tech brands.
As VP of DTC Brand Marketing, you will own the development and execution of marketing strategies across performance, lifecycle, brand, and e-commerce channels. You’ll lead high-performing cross-functional teams and partner with external agencies to deliver breakthrough campaigns, drive experimentation, and continuously refine the marketing mix to improve efficiency and profitability.
Key Responsibilities
Strategic Leadership & Brand Development
• Act as a core strategic contributor in shaping the product and go-to-market roadmap for AirDoctor and other emerging wellness tech brands.
• Lead brand strategy and execution for AirDoctor ensuring alignment with company vision and business goals.
• Champion a unified, premium brand experience across all consumer touchpoints, including DTC, Amazon, retail, and third-party marketplaces.
• Partner with digital agencies and internal teams to scale brand storytelling, demand generation, and customer engagement initiatives.
Omni-Channel Marketing Strategy
• Build and execute an integrated DTC marketing strategy spanning paid media, affiliate, influencer, TV, Amazon, email, publisher, and social platforms.
• Translate business objectives into scalable, data-backed campaign plans that drive acquisition, retention, and revenue growth.
• Collaborate cross-functionally to elevate product messaging, content, and positioning rooted in consumer insights and product innovation.
A/B Testing & Optimization
• Develop and scale a rigorous experimentation framework across all marketing channels and assets, including landing pages, emails, ad copy, and funnels.
• Promote a culture of test-and-learn across the team, supported by clear KPIs and statistically sound methodologies.
• Leverage analytics tools and dashboards to track, interpret, and act on test results in real time.
• Partner with product, UX, and analytics teams to implement findings and scale winning variations across touchpoints.
Competitive Analysis & Market Intelligence
• Conduct thorough competitive analysis to identify AirDoctor’s unique selling propositions and market positioning opportunities.
• Monitor and analyze competitors' marketing strategies, product offerings, and pricing to inform strategic decisions.
• Develop and maintain a comprehensive competitor database, tracking marketing campaigns, product launches, and customer feedback.
• Identify market trends and consumer behavior patterns in the air purification industry to guide product development and marketing initiatives.
• Collaborate with the product team to ensure AirDoctor’s features and benefits are effectively differentiated in all marketing materials.
• Analyze competitors’ A/B testing strategies and performance to benchmark AirDoctor’s efforts and identify areas for optimization.
• Prepare regular competitive intelligence reports for executive leadership, highlighting key insights and recommending strategic actions.
Revenue & Profitability Ownership
• Own the P&L for AirDoctor DTC channels, driving margin expansion and sustained growth.
• Collaborate with Finance and Channel Leaders to develop annual revenue, profit, and customer acquisition targets.
• Drive growth through full-funnel performance marketing, CRM/lifecycle, and loyalty strategies designed to increase LTV and retention.
Team Leadership & Cross-Functional Collaboration
• Inspire, lead, and mentor a high-performing team of marketers and brand managers, fostering a culture of accountability, creativity, and execution.
• Ensure seamless alignment between marketing, product, sales, and executive leadership.
• Act as a thought leader and partner to senior leadership, proactively bringing forward insights, innovations, and growth opportunities.
Qualifications
• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• 10+ years of progressive marketing leadership experience in DTC and omnichannel environments.
• Deep experience in performance marketing, brand management, lifecycle, and digital experimentation.
• Proven success leading A/B testing programs and applying insights to drive measurable impact.
• Strong analytical capabilities with fluency in data tools (Google Analytics, Looker, Tableau, etc.).
• Excellent leadership, communication, and cross-functional collaboration skills.
• Experience owning and managing large budgets and delivering against aggressive growth goals.
Key Competencies
• Strategic vision with hands-on executional capability.
• Obsession with data, testing, and optimization.
• Agile and adaptable in a fast-paced, high-growth environment.
• Strong commercial acumen and customer-centric mindset.
• Inspirational leadership and team development skills.
Join Us
This is a unique opportunity to play a central role in scaling a mission-driven brand that’s improving the health and wellbeing of millions of people. If you’re a strategic marketer with deep DTC experience, a passion for experimentation, and a proven record of driving growth, we invite you to apply.
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What We Do
About Ideal Living Ideal Living is a purpose-driven consumer goods company based in Sherman Oaks, CA. This small but mighty team is full of compassionate citizens--your people-caring, product-perfecting, science-driven stewards of a thriving life for all. We put our hearts--and our research--behind everything we do, creating the best, most accessible technology to build healthy home environments and deliver peace of mind. We aim to create a culture in which it is okay to make mistakes and wrong not to learn from them. We are a diligent team looking for someone who thrives in a fast-paced, entrepreneurial environment and isn’t afraid to dive in, roll up their sleeves and creatively problem-solve any challenge that lies in front of them.
Why Work With Us
We have a culture of smart , dedicated and motivated individuals driven by a passion for healthy living.
