VP, Digital and Programmatic

Sorry, this job was removed at 10:12 p.m. (CST) on Thursday, Dec 18, 2025
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New York, NY, USA
In-Office
113K-183K Annually
AdTech • Marketing Tech
The Role

Job Description:

The VP will lead a portfolio of key client relationships, ensuring exceptional campaign execution and performance. They will independently manage multiple teams, acting as the primary business lead and driving the overall strategy for each client engagement. The VP will ensure high-quality work through strategic oversight, while balancing best practices, a focus on digital innovation, and operational efficiency.
The VP will deliver thought leadership to enhance dentsu's reputation as a digital leader and will implement training initiatives to drive a culture of continuous improvement.
As a key member of the leadership team, the VP will collaborate with senior management to effectively manage resources across selected clients. The role includes assisting with driving organic growth by identifying upsell and cross-sell opportunities and assisting management with future-proofing the dentsu business by providing feedback on market trends, needs, product development, or other opportunities.
Main Accountabilities:
  • Oversee client relationships, campaign execution, and independently manage/lead multiple teams
  • Deliver forward-thinking digital and programmatic strategies proactively to the portfolio and ensure cross-channel collaboration and consistency with teams such as search, social & commerce.
  • Drive strategy for client engagements and provide oversight to ensure high-quality work
  • Collaborate with senior management to manage resources effectively
  • Identify upsell and cross-sell opportunities for organic growth
  • Engage with clients and Client Center leadership to assess account health and set strategic goals for improvement and growth
  • Ensure adherence to client contracts/SOWs, develop staffing plans, and prioritize profitability
  • Create growth plans for the client roster through innovation and relationship building
  • Foster awareness/education about dentsu tools and products among the broader team
  • Ensure the team follows defined processes for campaign management and enforce risk-mitigation controls for hands-on-keys activation work
  • Participate in panels, fireside chats, and other public speaking opportunities
  • Routinely contribute to new business pitches
  • Develop a reputation as a consultative leader internally & externally
  • Drive culture of continuous improvement
Qualifications
  • Bachelor's degree or 12+ years' experience within the programmatic and digital industry
  • Experienced leader with proven history of leading highly successful teams
  • Strong experience across all digital media channels and ability to eloquently speak to each
  • History of developing positive, ongoing client relationships, with strong focus on client service
  • Experience in managing complexity across multiple groups, clients, and interagency partners
  • Demonstrated ability to see “the story” or “the big picture” to drive organizational and client success
  • Consistent, exceptional project management with ability to prioritize multiple tasks
  • Persuasive verbal and written communications, excellent presentation and analytical skills
  • Collaborative mindset
  • Exude professionalism in all situations
  • Solutions orientated with strong critical thinking abilities and problem-solving skills
  • Strong analytical thinking and mathematical skills
  • Proficient in programmatic technology, platform, and partner solutions, including but not limited to, DSPs, ad servers, ad verification platforms, planning/financial platforms, DMPs, analytics & reporting dashboards, etc.
  • Strong experience working with business applications; MS Office Suite required
The annual salary range for this position is $113,000 -$182,850. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.
Benefits available with this position include:
  • Medical, vision, and dental insurance,
  • Life insurance,
  • Short-term and long-term disability insurance,
  • 401k,
  • Flexible paid time off,
  • At least 15 paid holidays per year,
  • Paid sick and safe leave, and
  • Paid parental leave.
Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.
To begin the application process, please click on the "Apply" button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

At dentsu, we believe great work happens when we're connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

#LI-AD2
#LI-hybrid

Location:

New York

Brand:

Dentsu X

Time Type:

Part time

Contract Type:

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. 

 

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [email protected] by clicking on the link to let us  know the nature of your accommodation request and your contact information. We are here to support you.  

Merkle Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Merkle and has not been reviewed or approved by Merkle.

  • Leave & Time Off Breadth Time off offerings are positioned as generous, including flexible or unlimited PTO, paid holidays, and, in some cases, sabbaticals tied to tenure. Flexibility around schedules and remote options further increases the practical value of time off policies.
  • Healthcare Strength Healthcare coverage is described as comprehensive, spanning medical, dental, and vision plans alongside options like HSAs and access to wellness resources. Additional supports such as EAP services and occasional on-site wellness facilities are also highlighted.
  • Wellbeing & Lifestyle Benefits Lifestyle-oriented perks extend beyond core insurance, including items like pet insurance, legal services, discount programs, and wellness sessions. Professional development access (e.g., training and learning platforms) is also treated as part of the broader rewards experience.

Merkle Insights

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The Company
Atlanta, GA
4,000 Employees
Year Founded: 1971

What We Do

Merkle is a leading technology-enabled, data-driven customer experience management (CXM) company. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We work with world-class brands like Dell, T-Mobile, Samsung, GEICO, Regions, Kimberly-Clark, AARP, Lilly, Sanofi, NBC Universal, DIRECTV, American Cancer Society, Habitat for Humanity, and many others to build and execute customer-centric business strategies. With more than 9,600 smart, dedicated people in more than 50 offices around the world, we are still growing at a rate that outpaces the market, with 2019 net revenue of $1.1 billion.

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