About Zeta
About the Role
We are looking for a VP, Deposit Account Acquisitions with a deep understanding and hands-on experience in strategizing, defining, and managing high-volume acquisition programs for Retail DDA, Checking and Saving Accounts, including but not limited to one or more of SEM, SEO, Content Marketing, Influencer Marketing, Digital aggregators, affiliate marketing, and referral marketing.
Responsibilities
- The ideal candidate has hands-on experience across various dimensions of managing new customer acquisition for large fintechs or neobanks including -
- Digital Marketing - Experience in setting up and optimizing CAC and funnel conversion for SEM and social ad campaigns
- Affiliate and Influencer Marketing - Selecting, negotiating and setting up affilate and influencer marketing campaigns
- Digital Aggregators - Hands on experience in negotiating, setup and funnel optimization with aggregators like BankRate, Nerd Wallet etc
- Funnel Conversion and Optimization - Expertise in A/B testing, funnel optimization, conversion optimization
- Analytics - Experience in creating conversion dashboards, and measuring and optimizing CAC to ensure our financial goals including payback period and RoA are served
- Automation knowledge - Indepth knowledge of various campaign management tools and analytics tools
Skills and Attributes required
- Deeply Analytical and Data-Driven
- Engineering Mindset - Ability to operate from first principles, heavily leverages tools and technologies, high tech aptitude
- Indepth knowledge and understanding of SEM, SEO, Content Marketing, Digital Aggregators and Digital Marketplaces
- Expertise in Funnel conversion, A/B testing, Analytics and conversion optimization
- Hands-on, Roll up your sleeves and get into the details attitude
- Leadership skills - Ability to identify, attract, inspire, train and retain the best talent and operate with a lean and efficient team
Experience and Qualifications
- Demonstrable experience (preferably 8+ years) across heading acquisitions for banking products, specifically Deposit products such as DDA, Checking, Savings
- Degrees in Engineering / Digital Marketing are desirable
Equal Opportunity
- Zeta is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applicants from all backgrounds, cultures, and communities to apply and believe that a diverse workforce is key to our success
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What We Do
Founded in 2015, Zeta is a provider of next-gen credit card processing platform. Zeta’s cloud-native and fully API-enabled stack offers a comprehensive range of capabilities, including processing, issuing, lending, core banking, fraud detection, and loyalty programs. With a strong focus on technology, Zeta has over 1700+ employees and contractors, with more than 70% dedicated to technology roles. Operating across the US, UK, Middle East, and Asia, Zeta has served a global customer base of 35+ clients who have issued over 15 million cards on Zeta's platform to date. Backed by prominent investors such as Softbank Vision Fund 2 and Mastercard, Zeta has raised $280 million, at a valuation of $1.5 billion.
