VP, Data360 Product Marketing

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Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

The Vice President of Product Marketing, Data360, will be a strategic leader responsible for driving the marketing strategy and execution of the Salesforce Data360, an enterprise data platform product. This individual will be critical in finding new opportunities to expand Data360 solutions and capabilities to new buyers across sales, service, commerce, and IT workflows.

The VP will be a critical member of our Next Gen Platform Product Marketing organization. This individual will work closely with Rahul Auradkar, EVP & GM of Data360, to create differentiated product positioning, messaging, sales enablement, and go-to-market strategy for Data360.

 

This VP will report to the SVP of Next Gen Platform Product Marketing and serve on the leadership team with the other NGP (Agentforce, Mulesoft, Tableau, App Dev, CIO Marketing) product marketing leaders. The ideal leader will develop a compelling and differentiating strategy, align and inspire an integrated team, and create a performance culture that helps everyone do the best work of their careers.

Responsibilities:

• Develop and evolve a compelling narrative and value proposition for Data360. Lead the team that builds all collateral (website, digital, videos, demos, enablement, etc.) for Data360 to reflect the positioning and showcase the vision of our overall solution. Partner with Product Management teams for the key Platform products and solutions to ensure the narrative is tied together.

• Develop and refine customer segmentation; understand and document detailed customer personas and needs.

• Build and maintain a robust demand generation engine to ensure a healthy, constantly progressing pipeline that aligns with the sales objectives.

• Oversee the creation and execution of high-impact, multi-channel marketing campaigns to drive marketing and sales qualified leads, and ultimately, customer acquisition and expansion.

• Launch new Data360 solutions and capabilities in tight coordination with Product and Sales leadership at Salesforce events.

• Drive field readiness and enablement for new Data360 solutions and capabilities.

• AR/PR: Work closely with the industry experts and Analyst and Press Relations teams to ensure effective thought leadership and ongoing relevance in the market.

• Stakeholder Management: Communicate effectively and frequently to ensure all stakeholders across product, sales, product marketing, marketing, and customer success are aligned in a highly matrixed organization.

• Define and track key performance indicators (KPIs) and regularly report on the performance of product marketing initiatives.

• Team Development: Develop and grow a team of diverse product marketing talent.
   

Position Requirements:

• 10+ years of product marketing experience in B2B SaaS, with a minimum of 5 years in a leadership role.

• Proven track record of launching and growing products in the enterprise space, preferably data platforms or similar technology.

• Outstanding written and verbal communication skills, with the ability to craft compelling stories for diverse audiences.

• Proven ability to work cross-functionally and build strong relationships with stakeholders at all levels of an organization.

• Demonstrated experience in synthesizing and translating market needs into product requirements; ability to manifest the product vision/direction via compelling positioning and messaging.

• Ability to influence and deliver results in global, matrixed environments composed of internal and external stakeholders.

• Ability to travel domestically and internationally ~25% of the time.

At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions.

The typical base salary range for this position is $230,600 - $368,900 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is $251,500 - $402,400 annually. 

The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

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In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $230,600 - $368,900 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is $251,500 - $402,400 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.