This position is open to candidates with the right to work in the US or the UK.
THE TEAM
The Data Strategy & Management organization is the central engine driving YouGov into a fully data-driven enterprise. Its mission is to collect, create, connect, and monetize data assets that power YouGov’s products, enhance customer value, and strengthen competitive advantage.
We ensure that YouGov’s “living data” platform continues to evolve into an integrated, intelligent infrastructure — one that not only captures the voice of people around the world, but also seamlessly delivers that intelligence into the workflows of our clients.
Our teams are organized into four main functions:
- Data Strategy & Innovation: Identify market opportunities and emerging data trends; decide which data to collect to drive industry value, product adoption, and customer retention.
- Data Integration: Work closely with our product and engineering teams to design and implement the modern data platform, ensuring interoperability and quality both within YouGov and amongst our customers.
- Data Governance Determine and implement data standards, policies and procedures, working cross-functionally with our panel and engineering teams;
- Data Analytics: Ensure deep internal and external understanding of YouGov’s customer-facing data assets.
Together, these functions create a continuous feedback loop — aligning internal data capability with market opportunity.
WHAT YOU WILL BE DOING
The VP of Data Strategy will play a critical leadership role in shaping how YouGov collects, connects and curates data across all global sources. This position defines the vision for how data flows through the organization — from capture to integration to application — ensuring YouGov’s living data platform is rich, accurate, and strategically aligned with business and client needs.
You will identify the most valuable data to collect, decide how best to structure and connect data assets across research, behavioral and contextual datasets, and ensure that YouGov’s data foundation evolves to support innovation and scalability.
KEY RESPONSIBILITIES
Define and lead YouGov’s global data strategy, ensuring alignment with the company’s mission and product roadmap.
Map and connect YouGov’s data ecosystem, understanding how different data sources (survey, behavioral, attitudinal, demographic, etc.) relate and can be integrated for maximum analytical value.
Identify strategic data gaps and opportunities, deciding what new data should be collected to strengthen YouGov’s platform and client offerings.
Establish frameworks for data prioritization, guiding where to invest in new collection initiatives versus deepening existing data assets.
Collaborate with research, data science, engineering and product teams to design scalable data models and ensure that new data capture aligns with both operational capabilities and business goals.
Oversee data quality, lineage and completeness, driving initiatives to enhance reliability, timeliness and global consistency of data.
Monitor emerging trends and technologies (e.g., new digital data sources, AI-enabled data enrichment, privacy-preserving collection techniques) to keep YouGov’s approach forward-looking.
Develop and track key performance indicators (KPIs) for data strategy execution, including data coverage, completeness, diversity, freshness, and internal adoption.
Lead and mentor a cross-functional data strategy team, fostering collaboration across departments and regions.
WHAT YOU NEED TO KNOW (TECHNICAL & BEHAVIORAL SKILLS/COMPETENCIES)
Vast experience in senior data, analytics, or research strategy roles within market research, media measurement, data platforms, or technology.
Proven experience defining and executing a data strategy focused on data collection, integration, and platform evolution.
Strong understanding of data architecture and modelling — how to structure and connect large-scale, multi-source datasets for usability and scalability.
Deep familiarity with survey and behavioral data collection methods, audience segmentation, and data enrichment practices.
Demonstrated ability to translate complex data landscapes into clear strategic priorities.
Exceptional cross-functional communication skills — able to bridge research, data science, product and technology teams
Working knowledge of data privacy and governance frameworks (e.g., GDPR, CCPA).
WHAT YOU’LL BRING
A strategic yet hands-on mindset — comfortable defining long-term vision and engaging deeply in data structure and collection details.
A passion for connecting disparate data sources to tell coherent, insightful stories about people and behavior.
The ability to make clear, evidence-based decisions about which data to collect and how to structure it for long-term value.
A strong commitment to accuracy, transparency, and ethical data use — core to YouGov’s reputation for trusted insight.
For roles based in California, New York, Colorado or Washington State, the base salary hiring range for this position is $200K to $225K. Compensation offered will be determined by multiple factors including location, job-related knowledge, skills and experience. Certain roles may be eligible for incentive compensation and additional benefits. All US based full time employees are eligible for the following benefits:
Paid vacation, holidays and sick days
Flexible working arrangement available
Group medical, dental and vision insurance
Company-paid life and disability insurance
Paid parental leave
401(k) with company match
Why join YouGov?
Join our global team to help us achieve our social mission: to make millions of people’s opinions heard for the benefit of our local, national, and international communities.
Understanding diversity of opinion requires diversity of background. Although our global panel of millions of people worldwide powers our research, our biggest asset is our people. If our research is to be truly representative of what the world thinks, we need people from all walks of life to be part of the team to bring their perspective to the work we do.
Life at YouGov
We are driven by a set of shared values. We are fast, fearless, and innovative. We work diligently to get it right. We are guided by accuracy, ethics, and proven methodologies. We respect and trust each other, bringing these values into everything that we do.
We strive to provide YouGovers with best-in-class benefits to support their physical, financial, and emotional wellbeing. We want our employees to have a sense of belonging and uniqueness in a supportive workplace, so they can bring their full selves to work.
Equal Opportunity Employer
As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity or expression, and sexual orientation), parental status, national origin, marital status, age, disability, genetic information, HIV status, political affiliation, socioeconomic background, veteran status or any other characteristic protected by law or in line with our responsibilities as a fair and ethic employer. All employment decisions are made based on occupational qualifications, merit, and business need.
Data Privacy
To find out how we collect and use your personal data when you apply for a role at YouGov, please read our privacy notice at https://jobs.yougov.com/privacy
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What We Do
YouGov is an international online research data and analytics technology group. Our mission is to offer unparalleled insight into what the world thinks. With operations in the UK, the Americas, Europe, the Middle East, India and Asia Pacific, we have one of the world's largest research networks. At the core of our platform is an ever-growing source of connected consumer intelligence that has developed daily over our 20 years of operation. We call it living data. All of our products and services draw upon this detailed understanding of our 26+ million registered panel members in over 55 markets to deliver accurate, actionable consumer insights. Our innovative solutions help the world’s most recognised brands, media owners and agencies to explore, plan, activate and track better marketing activities: Explore Actionable answers from your audience - from syndicated data and in-depth custom research to quick surveys and polls. Plan Unlock the most complete view of your audience, with over a million profiling points. Activate Supercharge campaigns with precision targeting and unmissable advertising. Track Continuously monitor what the world thinks about brands, campaigns and your competition, with daily updates. As innovators and pioneers of online market research, we have a strong reputation as a trusted source of accurate data and insights. Testament to this, YouGov data is regularly referenced by the global press, and we are the most quoted market research source in the world (Meltwater 2022).
