The Role
The VP of Data Strategy & Analytics will operationalize and scale the DSA function, enhancing processes while leading strategic client engagements and measurement frameworks to align cross-functional teams and ensure high-quality data solutions.
Summary Generated by Built In
The Role
Wpromote is seeking a VP of Data Strategy & Analytics to rapidly scale our industry-leading Data Strategy & Analytics (DSA) operation. This executive will bring the best of Wpromote’s data, analytics, and measurement capabilities from enterprise clients to our entire portfolio and ensure we can scale delivery excellence through improved processes, team structure, and systems.
This leader will combine technical depth, operational rigor, and strong people leadership to evolve Wpromote’s data ecosystem, elevate cross-functional collaboration, and shape the next phase of our measurement and analytics capabilities. They will bring a generalist yet deeply knowledgeable point of view across tagging, CDP, data engineering, BI, MMM, incrementality, and custom analytics work—while acting as a product owner for our DSA solutions and market-facing positioning.
A key focus of this role is operationalizing the DSA team—building scalable processes, driving accountability, streamlining delivery, and ensuring the team delivers consistent, high-quality work across all clients. This executive will be responsible for resource planning, forecasting, time tracking/allocations oversight, and ensuring repeatable, predictable excellence across retainer clients, project work, new business, and all in-queue engagements.
This is a role for proven leadership—someone who has already scaled a robust data and analytics function and is ready to take Wpromote’s practice to the next stage.
At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.
We offer:
-Remote-first culture
-Unlimited PTO
-Extended Holiday break (Winter)
-Flexible schedules
-Work from anywhere options*
-100% paid parental leave
-401(k) matching
-Medical, Dental, Vision, Life, Pet Insurance
-Sponsored life insurance
-Short Term Disability insurance and additional voluntary insurance
-Annual Class Pass credits and more!
The anticipated annual salary for this role will range from $220,000 - $250,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.
This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.
*This position may be performed remotely in most states within the US, with some exclusions
**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!
***This position is not eligible for immigration sponsorship
Important Notice: Beware of Job Scams
Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.
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You Will Be
- Operationalizing & Scaling the Data Strategy & Analytics Function:
- Building and optimizing the operational backbone of the DSA team—processes, workflows, time tracking, deliverable standards, staffing models, and accountability frameworks.
- Ensuring the team consistently delivers on deadlines, scopes, resourcing allocations, and performance expectations across all clients.
- Structuring the team for scalable growth, with clear career paths, mentorship, coaching, and development plans for Associate Directors, Directors, and future leaders.
- Holding leaders accountable for team performance, client health, utilization efficiencies, and revenue goals across the DS&A business line.
- Leading Visionary, Enterprise-Level Data Strategy:
- Acting as the executive strategic lead for enterprise client engagements, defining complex measurement challenges, architecting solutions, and guiding clients toward greater maturity.
- Overseeing solutions spanning tagging architecture, CDPs, identity strategy, data engineering pipelines, BI reporting, MMM, MTA, incrementality testing, and custom analytics solutions.
- Setting the long-term vision for how Wpromote’s data strategy, analytics, and measurement capabilities evolve in an AI-powered future.
- Delivering Scalable, Repeatable Measurement Solutions:
- Designing and operationalizing measurement frameworks, playbooks, forecasting models, and reporting automation that scale across Wpromote’s client base.
- Translating new deliverables into timelines, resource plans, and repeatable processes that ensure operational efficiency and clarity across teams.
- Partnering with Product leadership to package DS&A offerings into scalable products powered by Polaris, internal data models, and AI-driven insights.
- Cross-Functional Leadership & Stakeholder Partnership:
- Collaborating with Sales, Client Services, Marketing Science, Paid Media, Transformation, Engineering, and Finance to align on forecasting, modeling, analytics roadmap, and revenue impact.
- Acting as the central DS&A voice in new business—developing case studies, value props, POVs, and executive presentations that differentiate Wpromote in the market.
- Driving adoption and alignment of novel measurement solutions across internal teams and client partners.
- Thought Leadership & Market Differentiation:
- Serving as a subject matter expert and industry-facing authority on digital measurement, privacy strategy, AI in analytics, and advanced modeling methodologies.
- Representing Wpromote in webinars, conferences, and thought leadership initiatives to elevate our brand in the measurement and analytics ecosystem.
- Leadership and Scale:
- Leading a team of division leaders across Data Strategy, Data Analysis, Data Engineering, BI, Solutions Engineering, Data Science, while partnering closely with Product, Client Services, and Service teams.
- Building a growing and evolving organization that must be designed for scale, repeatability, and margin-conscious delivery.
You Must Have
- 15+ years leading data strategy, analytics, or measurement teams within a tech enabled advertising agency environment.
- Proven experience operationalizing a data and analytics function—building processes, frameworks, governance models, and scalable delivery systems.
- Expertise overseeing data teams across: tagging, CDP/identity, data engineering, BI dashboards, MMM/MTA, incrementality, and custom analytics projects.
- A strong generalist skill set that brings systems thinking, strategic rigor, and product-oriented solutioning.
- Deep knowledge of digital measurement: privacy implications, evolving AI search behavior, cross-channel attribution, and modern marketing analytics.
- A track record of mentoring, developing, and holding leaders accountable—with demonstrated success building and scaling high-performing teams.
- Extensive experience with Salesforce, analytics tools, GTM systems, and the broader martech ecosystem.
- Exceptional client communication and executive stakeholder management skills.
- A builder mindset with the ability to move from high-level strategy into hands-on problem-solving and process optimization.
Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.
Top Skills
Analytics Tools
Bi Dashboards
Data Engineering
Gtm Systems
Salesforce
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The Company
What We Do
Wpromote is an award-winning digital marketing agency with offices across the United States. Named the Leader in the Forrester Performance Marketing Wave, we help brands Think Like A Challenger to drive transformational growth. Challenger clients include leading brands such as Whirlpool, Zenni, Adobe, TransUnion, Frontier Airlines, and more.
Our mission is to build and deploy holistic, agile marketing strategies that drive significant results for our clients. We partner with clients to capture market share by authentically connecting with the right customers across channels at every stage of the customer journey, increasing customer lifetime value, and outsmarting the competition instead of outspending them. Our teams think outside of the box and challenge the status quo because Wpromote actively builds a culture that prioritizes creativity, innovation, and passion in service of our clients’ goals.
