VP of Data Engineering

Posted Yesterday
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2 Locations
In-Office
150K-200K Annually
Expert/Leader
Marketing Tech • Software
Building the Future of Consumer Intelligence One Behavioral Signal at a Time
The Role
Own the end-to-end data platform strategy, architecture, budget, reliability, quality, privacy, and delivery of customer-facing data products. Lead Snowflake and Databricks decisions on AWS, establish SLAs, observability, testing, lineage, alerting, and 24/7 on-call operations. Build identity resolution and data-quality programs, manage licensed data feeds, ensure privacy compliance, and hire and develop data engineering leaders and teams. Partner with executives and cross-functional stakeholders to deliver trusted, cost-effective data products.
Summary Generated by Built In

Welcome to MFour

At MFour, we’re transforming how businesses understand consumers in an increasingly complex, AI-driven world. Founded in 2011, we are a leading consumer intelligence platform delivering validated, connected, and opt-in data that powers smarter, faster decision-making.

What sets us apart is our ability to connect what consumers say with what they actually do. Through our proprietary platform, MFour Studio™ and our flagship app Surveys On The Go®, we combine survey data with real-world behaviors, creating a complete, accurate view of the consumer journey.

We’re also shaping the future of research through innovations like DANI™, our AI-powered assistant that enables teams to quickly analyze data, uncover insights, and take action with confidence.
Built on our Fair Trade Data® model, everything we do is grounded in transparency, privacy, and trust. Today, we partner with leading global brands like Google, Microsoft, and Disney to eliminate blind spots and drive better business decisions.

At our core, we believe better data leads to better outcomes!



Your Journey to Success:

Our data is the product. Every Studio insight, every licensed data feed and every AI agent answer depends on pipelines that run on time and data that is provably correct. You will own that end to end.


You inherit a working platform — a verified mobile panel, behavioral app/web/location streams, a Databricks and Snowflake estate on AWS, and daily contractual feeds to data-licensing partners. Your job is to turn it into an operation that is measured, monitored, and on-call around the clock, and to build the team that runs it.


 

Your Mission:

Strategy and architecture

  • Own the Data Platform roadmap, architecture and budget across ingestion, storage, transformation and delivery.
  • Lead warehouse and lakehouse decisions (Snowflake, Databricks) with explicit cost, performance and lock-in trade-offs.
  • Design identity resolution that links panelists to their devices, app, web and location signals without compromising privacy.
Reliability and data quality
  • Set SLAs for every production pipeline and hold the team to them.
  • Build observability: data-quality tests, lineage, freshness and volume alerts, paging for failures at any hour.
  • Stand up and staff a 24/7 on-call rotation for the Data Platform, integrated with incident management.
  • Publish data-quality and panel-health metrics that leadership, Sales and clients can rely on.
Data products and delivery
  • Deliver licensed data feeds (app, web, media, shopper, audio, social ad exposure, demographic) on contractual daily SLAs.
  • Supply clean, modeled data to MFour Studio, crosstabs and our AI agents, including retrieval and evaluation datasets.
  • Onboard new third-party data sources, including location data, and prove their match quality before release.
Privacy, security and compliance
  • Enforce hashed-PII handling, retention and consent rules in the pipelines themselves, not in policy documents alone.
  • Partner with Security on access control, audit logging and compliance with CCPA/CPRA and other U.S. state privacy laws.
People and leadership
  • Hire, coach, and retain data engineers; set the bar for code review, testing and documentation.
  • Work daily with Product, Engineering, Customer Success and Data Licensing; translate data risk into business terms for the executive team.

 

What Sets You Apart 

  • 12+ years in data engineering, including 5+ years leading data engineering teams, with managers reporting to you.
  • Hands-on depth in Python and SQL, and production experience with Snowflake and/or Databricks (Spark) on AWS.
  • A record of running pipelines under external SLAs — data sold or delivered to customers, not only internal dashboards.
  • Built data-quality and observability programs: automated tests, lineage, alerting, and on-call.
  • Shipped identity resolution or entity matching across devices, panels, or third-party datasets.
  • Worked under U.S. privacy law (CCPA/CPRA) with hashed PII, consent, and retention controls.
  • Owned a cloud data budget and cut costs without cutting reliability.
  • Explains trade-offs plainly to executives and says no when the data is not ready.

Preferred Skills:

  • Market research, panel, ad-tech or data-licensing background; familiarity with survey fraud and sample quality.
  • Mobile app, web-panel or location (SDK) data at scale.
  • dbt, orchestration (Airflow, Databricks Workflows), and streaming.
  • Data foundations for LLM products: retrieval, evaluation sets, grounding.
  • Experience leading through a warehouse migration.


What success looks like

  • First 90 days — every production pipeline has an owner, an SLA and an alert. Data quality — freshness, volume, consistency, completeness — is measured and reported to leadership weekly. A 24/7 on-call rota covers the Data Platform.
  • First 12 months — licensed feeds hit their daily delivery SLA every day. Warehouse direction is decided and executed, with cost per query and per delivered record tracked. Panel-health metrics (fraud rate, completion rate, device-to-panelist match rate) are first-class products that Studio and Sales can cite.
  • Ongoing — the Data Platform is the reason clients trust MFour data over cheaper, unvalidated alternatives.

 

In return for your dedication, we offer:

  • Salary
    • $150,000-200,000
  • Health benefits
    • Top-tier health benefits include: medical, dental, vision, LTD, and life insurance
    • Mental health benefits 
  • Additional benefits
    • Unlimited PTO 
    • Fully equipped gym on-site (Depending on location)
    • Mental health benefits 
    • Open space concept & team-focused atmosphere 
    • Company-wide celebrations 
    • Team bonding events and happy hours

CHECK US OUT:  https://www.youtube.com/watch?v=cabweOxGias&t=1s 

OUR APP : https://surveysonthego.com/






Skills Required

  • 12+ years of experience in data engineering
  • 5+ years leading data engineering teams, including managers reporting to you
  • Hands-on expertise in Python and SQL
  • Production experience with Snowflake and/or Databricks and Spark on AWS
  • Experience running pipelines under external customer-facing SLAs
  • Experience building data-quality and observability programs with automated tests, lineage, alerting, and on-call operations
  • Experience shipping identity resolution or entity matching across devices, panels, or third-party datasets
  • Experience working under U.S. privacy laws, including CCPA/CPRA, hashed PII, consent, and retention controls
  • Experience owning a cloud data budget and reducing costs while maintaining reliability
  • Market research, panel, ad-tech, or data-licensing background
  • Experience with mobile app, web-panel, or location SDK data at scale
  • Experience with dbt, orchestration tools such as Airflow or Databricks Workflows, and streaming
  • Experience building data foundations for LLM products, including retrieval, evaluation sets, and grounding
  • Experience leading through a warehouse migration

MFour Data Research Compensation & Benefits Highlights

  • Healthcare Strength — The company highlights medical, dental, vision, and life insurance, plus long-term disability and free, confidential, unlimited mental-health support. The breadth of core health offerings is emphasized across career materials and job posts.
  • Leave & Time Off Breadth — “Unlimited PTO” is promoted alongside paid holidays and sick time. Public materials position generous time off as a cornerstone of the package.
  • Retirement Support — A company-matched 401(k) is called out in career pages and job listings. While match specifics should be confirmed, the presence of employer matching strengthens long-term value.

MFour Data Research Insights

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The Company
HQ: Irvine, CA
98 Employees
Year Founded: 2011

What We Do

MFour turns consumer behavior into a competitive advantage. We operate the largest opt-in, first-party consumer panel in the U.S., tracking 4B+ monthly signals across location, apps, web, receipts, and AI conversations. Our platform, powered by DANI™, delivers instant insights to the world's biggest brands, from Google to Walmart to Disney. We're building the future of market research, and we're just getting started!

Why Work With Us

MFour is redefining how the world understands consumers by tracking the full journey from ChatGPT search to in-store purchase. We move fast, trust our people, and are building something that's never been built before. If you want to grow, build, and actually matter, MFour is it!

MFour Data Research Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Typical time on-site: 3 days a week
HQIrvine, CA
Kansas City - WeWork office
Learn more

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