VP, Data Management & Visualization

Business Overview

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.

Position Summary

As Vice President, Data Management & Visualization, you will lead end-to-end data flow and reporting programs across a major client portfolio. This includes overseeing data collection, aggregation, QA, anomaly detection, processing, and visualization, while also shaping data strategy for the broader business. This highly visible role combines thought leadership, technical expertise, and people management. You will serve as a trusted consultant to senior clients and internal stakeholders while driving innovation in data practices and ensuring scalable solutions across Mediabrands.

Key Responsibilities

• Strategic Leadership: Lead end-to-end data flow and reporting programs, setting vision, defining processes, and ensuring scalable solutions across multiple client portfolios.
• Client & Stakeholder Engagement: Serve as the senior data consultant for clients, internal leaders, and external partners; communicate with clarity and authority at all levels including C-suite.
• Team Leadership: Manage, mentor, and inspire a multi-level team (onshore and offshore), ensuring alignment, growth, and consistent delivery of high-quality outputs.
• Consistent Processes: Establish and enforce standardized data practices across Mediabrands clients.
• Campaign Naming Conventions: Define and drive adoption of consistent campaign naming structures to improve cross-channel reporting and analysis.
• Data Integration: Oversee preparation and integration of diverse datasets, including first-party and non-standard digital inputs, into reporting and analytics workflows.
• Data Quality & Anomaly Detection: Implement frameworks and governance for QA, validation, and anomaly detection across all reporting and dashboards.
• Media Platform Knowledge:
• Campaign Management: CM360, DSPs.
• Social: Meta, Snapchat, TikTok, Pinterest, LinkedIn, X.
• Search: SA360, Bing, Google Ads.

Required Skills

• Technical Expertise:
• Advanced understanding of data flow across APIs, databases, and BI tools.
• Deep experience in visualization and dashboard creation; Tableau preferred.
• Strong BI tool proficiency (Alteryx, Power BI, KNIME, etc.); Tableau Prep preferred.
• Advanced database knowledge (Snowflake preferred).
• Campaign & Data Governance:
• Expertise in campaign naming conventions and ensuring consistency across platforms.
• Strong track record in data quality assurance and anomaly detection.
• Leadership & Communication:
• Proven ability to manage large teams across levels and geographies.
• Skilled in delivering feedback, providing guidance, and ensuring collaboration in complex stakeholder environments.
• Ability to translate business requirements into actionable technical roadmaps.

Desired Skills & Experience

• 10+ years of experience in agency or client-side digital media, data management, or media analytics.
• Strong presentation development and delivery skills.
• Excellent written and verbal communication.
• Demonstrated ability to influence, engage, and develop colleagues (direct and indirect reports).
• Experience driving innovation and implementing scalable data/reporting solutions at enterprise scale.

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.  

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.   

We See You at IPG Mediabrands. 

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days. 

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award. 

The salary range for this position is posted below.  Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.   

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [email protected].

About IPG Mediabrands 

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.