Key Responsibilities:
· Oversee the design and execution of cross-channel measurement strategies, including attribution modeling, incrementality, brand lift studies, and testing roadmaps.
· Holistic marketing performance reporting & dashboarding
· Media measurement vendor evaluation, contracting & budget management
· Cross-channel response analytics & media plan optimization
· In-channel response attribution analytics & investment plan optimization
· Ensuring effective data infrastructure and reporting defined as accurate, on-time, complete and supporting client’s unique requirements
· New Business Development support
· Serve as a senior strategic advisor to clients, helping them evolve their marketing measurement maturity and drive data-informed decision making
· Lead and grow a high-performing analytics team, fostering a culture of innovation, collaboration, and continuous learning
· Partner with internal stakeholders—media strategy, activation, ad ops, creative—to ensure data and analytics are seamlessly integrated into every stage of campaign development and execution
· Maintain a pulse on emerging data privacy regulations, measurement trends, and evolving media technologies
Qualifications:
· 10+ years of experience in marketing/advertising analytics, with a proven track record of leadership at an agency, consultancy, or data-driven organization
· Demonstrated success in helping clients take concrete action based on analytics and data and managing client relationships
· Expertise with analytics reporting and data platforms Tableau, SQL, Adverity
· Strong understanding of data and ad tech ecosystem, with a focus on digital environment. Media platforms (Meta, Google, DSPs), marketing automation tools, and third-party research providers (e.g., Nielsen, Circana, Dynata).
· Strong leadership, mentorship, and change management skills. Experience managing multi-functional teams
· Strong project management skills and the ability to simultaneously lead multiple ongoing project streams
· Advanced critical thinking skills in using data and analysis to develop logic-driven point of views and insights
· Strong communication skills to convert complex analytical processes into easily digestible messaging, both verbally and in writing and with an attention to detail
The annual gross base salary range is $125,000 - $230,000 USD. This range represents the anticipated target salary range for this position. Actual salaries will vary and are based on factors such as a candidate’s qualifications, skills, and geographic location. Salary is one component of BarkleyOKRP's total compensation package, which includes multiple health insurance options, flexible PTO, life insurance, and 401K.
- We believe being radically diverse and inclusive is the key to becoming one of the world’s great creative idea companies. By embracing everything that makes our partners who they are and what makes them unique to the world around them, we create the conditions and capacity to help creative, original thinking thrive.
- BarkleyOKRP is committed to Diversity, Equity, Inclusion and Belonging as part of our corporate strategic goals, supported by a formal DEI+B program, Employee Resource Groups, Director of Diversity leadership and agency commitment to The Brand Lab, Creative Accelerator, Fellowship, MAIP, and BLAC.
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What We Do
Barkley is an independent creative idea company.
Potent modern brands are whole brands — they need creative ideas across a wide spectrum, from business to marketing — all built around a core, long idea we call a Red Thread. This spectrum is our playground.
We are committed to knowing modern consumers better than anyone, and we're out to prove creativity can solve any problem.
We're known for our ❤️ and hustle, and we’re always looking for whole brand thinkers.
