About Emerald
Emerald’s talented and experienced teams grow our customers’ businesses 365 days a year with products that create connections, deliver content, and drive commerce. We produce over 140 annual events, create and deliver content through print and digital channels, and power commerce through our seamlessly integrated in-person and digital platforms and channels. For more information, please visit http://www.emeraldx.com.
Emerald is seeking a Head of Creative Content to define and lead the creative vision across all platforms and experiences. This senior leadership role is responsible for shaping how our brands connect with customers through compelling narratives and world-class creative. You will work with a multidisciplinary team, champion standards, and steer expression across corporate branding, digital channels, and our industry-leading conferences and events.
A key focus of this position is to pioneer the integration of artificial intelligence into our creative operations. You will champion and implement AI tools to scale content production, enhance in-person experiences, and drive innovation, setting a new standard for excellence and efficiency. This is a unique opportunity to make a significant impact on our future, leading at the intersection of creativity, technology, and community experiences.
Responsibilities
- Define Creative Vision: Establish and drive Emerald’s overarching creative strategy, ensuring a cohesive and impactful brand identity across all touchpoints including web, social media, paid advertising, email, event stages, booths, and signage.
- Accelerate AI Integration: Lead the strategic implementation and governance of AI tools for content ideation, production, and personalization. Develop training programs and establish clear quality and intellectual property standards for AI-generated content.
- Drive Experiential Excellence: Concept and direct the creative execution of immersive and engaging experiences for our portfolio of conferences and expos, partnering closely with the Events team.
- Foster Cross-Functional Partnership: Act as a key strategic partner to Marketing, Brand, Product, Events, and Sales leadership to develop and execute integrated go-to-market campaigns that drive business results.
- Champion Data-Informed Creativity: Utilize data and performance metrics to inform creative strategy, optimize campaigns, and demonstrate the business impact of creative initiatives.
Qualifications
- 10+ years of progressive leadership experience, with a proven track record of building and managing high-performing, multidisciplinary teams.
- Integrated brand campaign management and innovative experiential work for notable brands.
- Demonstrated expertise in building and scaling AI-driven content operations, with a deep understanding of current AI tools and platforms for creative production.
- Significant experience in the events, trade show, or experiential marketing industry is strongly preferred.
- Exceptional leadership and stakeholder management skills, with the ability to influence and align senior leaders across an organization.
- A strong "measurement mindset" with experience connecting creative work directly to business objectives and KPIs.
About Emerald
At Emerald, we strive to foster a diverse and inclusive community. We actively recruit and champion candidates who bring new perspectives from varied professional backgrounds and experiences, and we are intentional about ensuring a positive hiring experience for everyone. Our job postings don’t contain experience inflation, and most don’t require college degrees. Instead, they’re crafted to focus on outcomes and transferable experiences that are assessed in a structured interview process carried out by trained hiring teams.
COMPENSATION & BENEFITS
Target Compensation: $150,000-160,000 (bonus eligible)
Please note that this range reflects a reasonable estimate of the target compensation for this position. This range may ultimately vary based on a candidate’s qualifications and may be higher where required by applicable law.
We offer a competitive benefits package designed to strengthen our employees’ physical and mental health, including unlimited vacation for exempt employees, flexible working locations, 401(k) plan with a company match, medical/dental/vision coverage with inclusive provisions including transgender services and fertility benefits, parental and caregiver leave, dependent, commuter and FSA benefits, professional development programs like Toastmasters, and mental wellness tools.
If you need accommodation in our application process or have questions about our posted salary range, please email our Talent Acquisition team at [email protected].
What We Do
Emerald’s talented and experienced team grows our customers’ businesses 365 days a year through connections, content, and commerce. We expand connections that drive new business opportunities, product discovery, and relationships with over 140 annual events, matchmaking, and lead-gen services. We create content to ensure that our customers are on the cutting edge of their industries and are continually developing their skills. And we power commerce through efficient year-round buying and selling. We do all this by seamlessly integrating in-person and digital platforms and channels. Emerald is immersed in the industries we serve and committed to supporting the communities in which we operate. As true partners, we create experiences that inspire, amaze, and deliver breakthrough results. Emerald has offices in California, Colorado, New York, and New Hampshire, as well as remote employees throughout the US. When you’re part of a team of industry experts, creators, innovators, and advisors, the possibilities for growth are endless. At Emerald, we push beyond business-as-usual to help clients exceed their goals, while accomplishing yours too. If you’re ready to join a dynamic team of creative thinkers at a company that values talent and innovation, explore our options now and consider joining our team. https://careers.emeraldx.com/careers-home
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