Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.
Join our team, and help us shape the future of anime!
About the role
As Vice President of Content Strategy & Development, you will play a pivotal role in shaping Crunchyroll’s long-term content strategy and development. You will drive high-impact initiatives, securing key partnerships, and unlocking new growth opportunities across Crunchyroll’s flywheel ecosystem. We ask that you have a deep understanding of the anime industry, partner relationships, IP business, and the ability to navigate cross-functional partnerships.
Core Areas of ResponsibilityStrengthening Licensor Partnerships
- You will build and deepen relationships with licensors.
- You will position Crunchyroll as the preferred anime partner.
- You will support high-level negotiations and business discussions.
- You will ensure strong partnerships and commitment fulfillment.
Maximizing Content Impact
- You will execute important content deals across streaming, merchandise, games, and theatrical.
- You will expand Crunchyroll’s portfolio through Sony’s ecosystem and external partnerships.
Expanding into New Formats
- You will secure strategic content in games, TV, film, publishing, and sports.
- You will explore new opportunities within and beyond Sony’s ecosystem.
Driving Content Innovation
- You will develop initiatives that support creators and expand Crunchyroll’s pipeline.
- You will explore new content formats, distribution models, and revenue streams.
Staying Ahead of Industry Trends
- You will forecast anime and entertainment trends to inform strategy.
- You will provide leadership with insights on market shifts and new opportunities.
Data-Driven Strategy
- You will use audience insights to refine licensing, production, and engagement.
- You will optimize investments and content decisions using analytics.
Financial & Operational Efficiency
- You will align financial planning with content priorities.
- You will refine investment and greenlighting processes.
This role is based in Los Angeles and follows a hybrid schedule, with three days in the office each week.
About You
We get excited about candidates, like you, because...
- You have 10+ years of experience in content strategy, licensing, development, or a related field within anime, entertainment, or media.
- You value finding and securing content partnerships, especially in anime or global entertainment.
- You're familiar with anime, manga, gaming, and related industries, with a strong network of industry connections.
- You think strategically, communicate clearly, and know how to tell a great story to build strong business cases.
- You understand financial planning, deal structures, and investment strategies for content acquisition and development.
- You use data and insights to guide smart decisions.
Why you will love working at Crunchyroll
In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:
- Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
- Flexible time off policies allowing you to take the time you need to be your whole self.
- Generous medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account HSA program
- Health care and dependent care FSA
- 401(k) plan, with employer match
- Employer paid commuter benefit
- Support program for new parents
- Pet insurance and some of our offices are pet friendly!
#LifeAtCrunchyroll #LI-Hybrid
The Pay Range for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Crunchyroll’s Total Rewards offerings for employees. Other rewards may include performance bonuses, employer matched retirement savings, time-off programs, and progressive health benefits and perks.
Pay Transparency - Los Angeles, CA
$196,000—$245,000 USD
We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value
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Courage. We believe that when we overcome fear, we enable our best selves.
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Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
- Kaizen. We have a growth mindset committed to constant forward progress.
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Service. We serve our community with humility, enabling joy and belonging for others.
Our commitment to diversity and inclusion
Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.
We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.
Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs
Please refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights: https://tbcdn.talentbrew.com/company/22978/v1_0/docs/spe-jobs-privacy-policy-update-for-crpa-dec-21-22.pdf
Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.
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What We Do
At Crunchyroll, we deliver what anime fans love—anytime, anywhere.
With the world’s largest anime streaming library, we connect fans to the stories, characters, and creators they love. But Crunchyroll is more than just a destination to watch anime—it's a global ecosystem where anime lives and breathes beyond the screen.
From streaming and theatrical releases to merch, games, news, events, and music, we offer fans immersive experiences that celebrate anime culture in all its forms.
Headquartered in the U.S. with teams and reach across the globe, Crunchyroll is an independently operated joint venture between Sony Pictures Entertainment and Aniplex of Japan. This unique partnership gives us the power to scale globally while staying rooted in anime’s cultural origins, ensuring authenticity and access for fans everywhere.
We believe anime is more than entertainment—it’s a way of life. And we’re here to champion that passion every day.
Why Work With Us
We take the People Experience seriously here at Crunchyroll. Join a diverse team of talented, ambitious people who treat each other well and believe that how we win is just as important as winning.
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Crunchyroll Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Three in-person days per week. Tuesdays, Wednesdays, and Thursdays are the company-wide days for ALL team members to be in the office, and individuals may choose to come in more if they please.
