The Role
Lead Two Market Giants. One Vision. Global Impact.
TRADER Corporation, home to AutoTrader.ca, the largest and most trusted automotive marketplace in Canada, is seeking a seasoned and visionary Vice President of Global Consumer Marketing. This is a unique opportunity to own the entire consumer marketing function for a top-tier Canadian brand and lead the global brand direction for AutoScout24, the leading pan-European digital automotive platform and TRADER's parent company.
This role calls for a high-impact leader with deep expertise in consumer marketing, brand strategy, and performance-driven execution across multiple geographies. You'll have full ownership of a powerful national brand — while helping shape the future of a continental one.
Your Challenge
As VP of Global Consumer Marketing, you will be tasked with scaling two leading automotive brands: AutoTrader.ca in Canada and AutoScout24 across Europe. You’ll drive growth, engagement, and brand equity by developing and executing strategies that resonate with millions of car shoppers and deliver value to our dealer and OEM partners.
Your role will include:
- Owning and executing AutoTrader.ca’s full consumer marketing strategy — from top-of-funnel awareness to lead generation and retention — all aligned with business objectives and growth targets.
- Acting as global brand lead for the entire group (autotrader.ca and AutoScout24), defining a unified international brand strategy and overseeing scalable frameworks that can be executed across both Canada and diverse European markets.
- Building and managing an integrated marketing ecosystem, spanning paid media, creative production, SEO/content, lifecycle marketing, social, PR, and consumer insights.
- Leading a large, cross-functional team and managing a marketing budget of $10M+, working with internal resources and agency partners to drive results across channels.
- Collaborating closely with senior leadership, product, and sales teams to ensure marketing is embedded as a strategic driver of company-wide success.
Success in this role will be measured by:
- Brand performance: Increases in awareness, consideration, and preference across Canadian and European markets.
- User growth and engagement: Increased traffic, VDPs (Vehicle Detail Page views), leads, and conversions.
- Competitive advantage: Gains in market share, brand sentiment, and top-of-funnel reach.
- Operational excellence: High team engagement, cross-functional alignment, and clear contribution to TRADER and AutoScout24’s broader business goals.
This role offers the chance to shape how car buyers and sellers connect — at both a national and international level.
What You Bring
Experience
- 10+ years in consumer marketing roles within digital marketplaces, e-commerce, media, or automotive
- Experience leading a national or international brand with full ownership of strategy and execution
- Strong background in building and managing large marketing budgets and teams (10+ direct/indirect reports)
- Demonstrated success in driving both brand equity and performance marketing outcomes
Expertise
- Deep knowledge of brand strategy, paid digital and offline media, SEO/content, lifecycle marketing, creative development, and consumer insights
- Strong leadership and stakeholder management skills, with the ability to influence across markets and levels
- Data-driven mindset, commercial acumen, and the ability to balance creativity with ROI
Bonus Points
- Experience working across global or multi-market brands
- Bilingual in French and English
- Post-graduate education in Marketing, Business, or related field
Work Model
This is a hybrid role based in Toronto, combining in-office collaboration with remote flexibility. Occasional travel to Europe and across Canada may be required.
Are you ready to lead one of Canada’s most iconic digital brands — and help shape the global face of Europe’s largest automotive marketplace?
Apply now to join TRADER Corporation and lead the consumer marketing journey for AutoTrader.ca and AutoScout24.
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The Company
What We Do
AutoTrader.ca is the leading advertising partner for Canadian automotive retailers and manufacturers. With over 25.7 million visits a month and more than 6 million total mobile app downloads, our largest automotive marketplaces – AutoTrader.ca and AutoHebdo.net – are the #1 source for all things automotive in Canada. The company offers retailers and manufacturers access to a robust audience of new and used car shoppers, best-in-class advertising services and rich data insights. AutoTrader.ca is proud to be the first to offer a completely integrated digital retail experience for consumers and dealers on a major Canadian automotive marketplace.
