VP, Chips

Since 1869 we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Michael Angelo’s, noosa, Pace, Pacific Foods, Prego, Rao’s Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder’s of Hanover. 

Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Why Campbell’s…

• Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
• Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
• Campbell’s offers unlimited sick time along with paid time off and holiday pay.
• If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
• Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.
• Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

The Vice President of Marketing is responsible for leading the strategic development and business operations that drive transformative growth for the $0.8B Chips Business Unit. The Chips Business Unit includes Cape Cod, Kettle Brand, and Late July brands and a portfolio of Salty Gems (e.g., Jay’s, Tom’s) & Multi-Packs. This role will lead the core business and brand strategies and operational plans to deliver short and long-term financial and marketplace growth. This role is ideal for a marketer who is a consumer champion, brand builder, general manager, and people leader. The role reports into the SVP / CMO of Snacks and is a member of the Snacks Marketing Leadership Team and partners closely with sales, supply chain, finance, R&D to set and execute the chips portfolio and brand strategy within the Snacks Division.

PRIMARY RESPONSIBILITIES

• Partners with the President & CMO to set the strategic brand roles and vision, aligns and rallies the company around the vision.
• Develop the Chips three-year strategic plan and builds and executes the annual operating plan to meet the company and division top and bottom-line goals.

• Oversees the development and implementation of long-term growth roadmap and annual marketing plans to achieve targeted equity, sales, and profit goals. Includes portfolio management, demand forecasts, revenue growth management/PPA, profitability projections, product innovation, communications.
• Owns the brand demand plan, oversee the monthly Chips Integrated Business Planning process inclusive of monthly, quarterly and annual risk and opportunity management.
• Plans and manages the portfolio to determine best deployment of brands and resources over the short and long-term to deliver and exceed goals.
• Works with marketing functional and key cross-functional leaders to ensure the resources and spending is being optimized across commercial investments.
• Collaborates with executives and partners to provide strategic guidance, insight and knowledge about market trends, consumer insights, competitors and the effectiveness of marketing and business strategy and tactics.
• Work with the field sales team to identify opportunities and potential issues and analyze marketing data and construct actionable customer segments to create value.
• “Owns the P&L” and understands the P&L drivers across the brand portfolio. Manages businesses to minimize complexity and deliver topline sales and profitability metrics. Deliver on-going updates during scheduled business update meetings.
• Forecast, manage, and analyze marketing budget / activities to ensure delivery of market share and P&L objectives.
• Provides leadership and oversight of the BU Marketing team, including performance feedback, & team and personal development.
• Assists Sales Planning and Field Sales in developing category selling materials to support business and sell-in.
• Represents the company in face-to-face meetings with buyers and internal constituents in order to sell-in programs and products and rally the internal organization to execute.
• Represents the company in company forums to help guide and shape company culture; proactively assists the company in moving to a brand centric culture; is a positive role model for change.
• Gains alignment and secure cross functional support/resources for all new product and marketing initiatives. 
• Creates an environment in which key marketing and cross functional team members are motivated to generate new ideas and embrace change.
• Supports and provides leadership on corporate initiatives including transformation initiatives and complexity reduction.

SCOPE

This role leads a marketing team of ten professionals with three direct reports. Leadership responsibilities include setting and executing clear strategy and operational plans, communicating individual performance objectives, coaching and developing talent, adapting work plans to deliver goals and interviewing / hiring and training as necessary.

Must be brand builder, marketer who is an excellent general manager and team builder. Excited to dive deep, set direction with the team and other colleagues to drive results. 

• Excellent business acumen, operational discipline and experienced P&L and general manager.
• Knows how to deliver objectives with integrity and in dynamic competitive marketplace.
• Has an entrepreneurial mindset, creative problem-solver, and knows how to rally teams to achieve.
• Knows how to build engaged, high performing and motivated teams.
• Excellent communication and presentation skills.
• Experienced in matrix organization and directing commercial teams across sales and supply chain.
• Understands marketing and consumer-driven brand building fundamentals.
• Ability to project manage/prioritize multiple projects simultaneously.
• Must be self-motivated and be able to work independently while ensuring organizational buy-in. 
• Demonstrated ability to develop marketing strategy, annual operating plans that deliver results.
• Able to teach/coach to build best in class marketing strategies, tactics and programs.
• Knows how to set consumer targets, brand foundations and live by them consistently.
• Experienced in writing insightful, simple, inspiring brand briefs to integrated marketing, R&D and innovation teams that deliver best in class consumer experiences.

MINIMUM EDUCATION REQUIRED: Bachelor’s Degree

MINIMUM EXPERIENCE REQUIRED: A minimum of 15 years of marketing and general management experience; preferably Food / experience (or a strong understanding of food / snacking experiences)

EDUCATION & EXPERIENCE PREFERRED (NOT REQUIRED): MBA preferred

CERTIFICATIONS REQUIRED: N/A

LICENSES/REGISTRATIONS REQUIRED: N/A

OTHER MINIMUM REQUIREMENTS NEEDED: N/A

% OF TRAVEL REQUIRED FOR THE POSITION: Travel required 25% percent of the time for company meetings, agency meeting customer visits, and market visits

Compensation and Benefits:

The target base salary range for this full-time, salaried position is between 

$215,800-$310,300

Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.