VP, Brand Management - Entertainment

What You’ll Do

As VP, Brand Management you’ll be responsible for helping manage and lead the direction of Authentic’s Entertainment brands ensuring their continual growth and viability in the global market. You’ll lead and oversee relationships with licensees ensuring that they are equipped and prepared to deliver on the brand vision, all of which drives achievement of financial targets.

What You’ll Be Working On

Drive Brand Performance

• Engage, inspire and galvanize the organisation around the brand vision, position and strategies so licensees are clear in bringing them to life in their areas of functional expertise.
• Participate in supporting Brand Annual Operating Plan development, providing analytical, forecasting and strategic planning support.
• Recognise and communicate patterns and date-driven insights. Analyse category, brand, channel and customer dynamics.
• In collaboration with key internal partners, drive the vision, position, and architecture of your brands. Leverage all brand components to drive awareness, growth and financial performance.
• Manage and coordinate brand activity across the various functions including business development, marketing, PR, and other functions, as needed.
• Maintain brand integrity across product lines, advertising, and all other internal and external communication as it pertains to assigned brand/pillar.
• Attend and assist with Brand Summits to communicate brand message to external partners.

Manage Licensee Partner Relations

• Consolidate and organise key business development tools for licensees (i.e. product catalogues, line sheets, pricing).
• Partner closely with each licensing partner to understand respective business models and product development cycles to drive retail profitability.
• As needed, act as key liaison to facilitate transactions between licensee and retailer (i.e. global markets).

Drive Brand Development

• Work in tandem with internal and external stakeholders to identify, create and execute product and category strategies that sustain and grow the brand globally.
• Develop and refine consumer target segments mapping in market trends and other data to develop category growth and expansion plans.
• Present brand seasonal product lines, identifying trends and best-sellers, and calendar timing to prospective and current licensees and retailers.
• Assist in negotiating new licensing agreements; participate in key sales and marketing presentations as needed.

Facilitate Effective Licensing Operations

• Participate in brand strategy discussions and in setting a bulls-eye consumer target.
• Analyse consumer trends and information and help identify product categories to enter as future opportunities for brand growth and expansion in new segments and regions.
• Assist in overseeing the direction, implementation, execution and continuous improvement of the licensing processes.

Must Haves:

• Experience in merchandising, business development, brand marketing or licensing program management. Merchandising or Entertainment licensing and global brand experience is a must.
• Bachelor’s degree in a relevant field, or commensurate work experience.
• Demonstrated success managing high-profile brands in brand management.
• Strong understanding of how product licensing deals are identified and negotiated.
• Experience securing and managing licensing deals in a variety of product categories.
• Excellent research skills that ensure you are abreast of the latest trends in celebrity branding and product opportunities.
• Hands-on experience with forecasting, budgeting, and analysing royalty revenue data.
• Excellent communion skills; verbal, written, and strong presentation skills.
• Exhibits excellent attention to detail, is organised, and is results oriented.
• Strong analytical skills with the ability to track and forecast brand performance.
• Technical proficiency in MS Office (particularly Excel and PowerPoint).