VP, B2B Marketing

We're defining a category, not just filling a role. As our VP, B2B Marketing, you'll build and scale a B2B marketing function from the ground up — setting the vision, shaping the narrative, and establishing Luminize as the trusted growth partner for enterprise brands navigating Amazon and beyond. This is a rare opportunity to own the strategy and roll up your sleeves to execute it.

🎯 What You'll Own

📢 Marketing Strategy & Leadership Define the long-term marketing vision aligned to company growth and revenue objectives, identify priority segments and ICPs, and establish the planning processes and operating rhythms that power our next phase of growth. Build, develop, and lead a high-performing modern B2B marketing team — and serve as a key voice on the leadership team influencing strategy well beyond marketing.

💡 Category Narrative & Thought Leadership Define and evolve Luminize's positioning as the marketplace growth partner for enterprise brands. Translate proprietary data, client outcomes, and market insights into compelling POVs, editorial content, and executive visibility that engages senior ecommerce and brand leaders.

🏆 Brand & Market Presence Shape and scale the Luminize brand across all external touchpoints — driving awareness and credibility through PR, events, partnerships, and executive engagement. Ensure consistency, quality, and authority of messaging at every stage of the funnel.

📈 Demand Generation & Pipeline Growth Own marketing's contribution to pipeline and revenue. Build scalable, multi-channel demand generation programs across content, digital, ABM, partnerships, and events — partnering closely with Sales to define target accounts, conversion strategies, and pipeline acceleration initiatives.

🖥️ Marketing Operations & Infrastructure Define and implement the marketing tech stack, data model, and reporting framework. Establish full-funnel measurement, forecasting, and performance management, and build a culture of data-driven decision making with clear attribution and actionable insights.

🤝 Cross-Functional Leadership & Executive Reporting Operate as a collaborative partner across Sales, Product, Finance, and Customer Success. Prepare and present marketing performance updates to executive leadership, clearly connecting marketing activity to business outcomes.

✅ What You Bring

🧠 12+ years of progressive B2B marketing experience, ideally in SaaS, ecommerce, or tech-enabled services, with a strong grasp of enterprise buyer journeys

✍️ 3+ years in a senior marketing leadership role with a proven track record of building and scaling marketing teams

📊 Demonstrated ownership of or direct influence over pipeline and revenue outcomes

🎯 Strong foundation in demand generation, positioning, and go-to-market strategy, with experience partnering closely with Sales in high-growth environments

🖥️ Familiarity with best-in-class marketing tech stacks including CRM, automation, and analytics tools

🎓 Bachelor's degree in Marketing, Business, or related field (or equivalent experience)

Preferred: Experience in ecommerce, marketplaces, or related ecosystems; background spanning both services and SaaS models; experience in earlier-stage or high-growth companies.

🏙️ You'll be based in Symphony Towers, one of San Diego's premier office spaces that offers:

• Stunning views of the city and coastline
• Free access to the building gym
• Discounts at restaurants and cafes in the tower
• Secure bike racks in the building and 24/7 paid parking in a nearby downtown structure
• Close walking distance to 100+ of the top bars, restaurants, and coffee shops

Our office is designed for comfort, productivity, and collaboration, featuring:

• Ergonomic standing desks and high-quality workstations
• A fully stocked snack bar, espresso machine, and cold drinks
• A welcoming team lounge area and sunny workspaces
• A clean, modern space where we can do our best work together

🎁 Benefits & Perks
Our people are our #1 priority. Our benefits include:

• Multiple medical plan options through Anthem Blue Cross
• Dental & vision insurance (including orthodontia and annual exams)
• Pet benefit program with savings on vet care, products, and services
• Paid vacation (accruing up to 120+ hours/year with rollover and cap)
• Paid holidays annually
• Coverage for spouses/domestic partners and dependents under 26
• Benefits begin on the first of the month after your hire date

💵 Compensation Transparency We've listed a compensation range to account for varying levels of experience, skill sets, and leadership depth. Where you land in the range will depend on how your background aligns with this role.

We're committed to compensating based on value and impact, not just years on paper, and we're happy to have open conversations throughout the process.
📈 Why Luminize
This isn't a "keep the lights on" operations role. You'll be building the infrastructure for a company in growth mode — with the executive authority and resources to do it right.

At Luminize, we offer clear career paths, promote from within, and invest in the people who drive results. You'll have direct access to the CEO, cross-functional influence across the business, and the backing to make bold moves.

You'll also benefit from:

• A leadership culture rooted in accountability, transparency, and continuous improvement
• Cross-functional exposure across brand management, software, advertising, catalog, and commercial strategy
• A team that moves fast, celebrates wins, and treats every brand like it's our own

🏢 About Luminize
Luminize is a full-service Amazon growth partner helping brands achieve next-level success in a competitive digital marketplace. From creative strategy to advertising and analytics, we combine expertise and hustle to fuel results for brands in CPG, health, wellness, beauty, and beyond.

We operate with transparency, celebrate wins often, and hold ourselves to a higher standard — because the brands we partner with deserve nothing less.

If you're ready to lead at the highest level, own the outcome, and build something that scales — we'd love to meet you.

👉 Apply now and let's grow together!