VP B2B Marketing (£250k-£350k+)

Posted 20 Days Ago
Be an Early Applicant
London, Greater London, England, GBR
In-Office
250K-350K Annually
Entry level
Artificial Intelligence • HR Tech • Productivity • Software
The Role
Lead B2B marketing for Jill, an AI recruitment agent, reporting to the CEO. Own global product positioning, category creation, value proposition, demand generation, and the marketing engine needed to scale growth tenfold. Partner across product and go-to-market functions, operate internationally, and remain hands-on while building marketing strategy and execution for a rapidly evolving product.
Summary Generated by Built In

Every person in the right job. Every company hiring the best person for every role. That's what our agents, Jack and Jill, exist to do - and in doing it, we're defining a category. We’re looking for a marketing leader who can shape this definition, and take it to the world.

So far, without real deliberate B2B marketing effort, we’ve become an essential part of thousands of company’s hiring toolkit in London, San Francisco and New York - with 350,000 warm candidates looking to make the next step in their career. Ninety percent of client acquisition is through an inbound self-serve motion, with no human in the loop.

We now need someone to build the engine to intentionally scale this 10x.

🌍 The problem we're solving

Our career is one of the most important things in our life, with each move a far-reaching decision, but there's no-one offering help, fairly, and for free. When taking the next step in their career, most people can only access 1% of the available options.

On the flip side, recruitment is insanely inefficient for companies. Hiring the right people is the most consequential thing a company can do, yet AI has for the most part failed to make things better.

Jack is an AI agent that finds your next job and helps you land it. Jill is an AI agent for hiring already helping thousands of companies make their next great hire.

Both are connected and working together to deeply understand you - making direct introductions, and saving you from sending, or reviewing, applications.

The last major technological shift in recruitment created LinkedIn. The next great shift is here. The world of work is changing faster than we expected. Finding the right job, or the right person, has never mattered more. Or been more complicated. Soon, everyone will have an AI agent managing their career, and every company will have an AI agent helping them hire. Creating a fair and frictionless job market for the first time.

Our mission: end the era of wasted human potential. We believe the only way to fix the system is to rebuild both sides and make them work together.

What do we need to do?

We have built something pretty special already, both in our product, and our team.

We broadly split our org into two: One GTM org looking at professionals (Jack), one on companies (Jill), and we need to do a world class job at both. We’re looking for someone to lead marketing for Jill / B2B GTM, reporting into our CEO (Matt, third time founder), and work at the intersection of marketing, product, and GTM architecture.

Initially there are two major areas to own - Product Marketing and Demand Gen.

Product Marketing: Our product is not incremental. Much like coding agents have totally transformed engineering, the way recruitment is done is transforming. What we’re building is genuinely new, and evolving as quickly as the underlying AI models are. For you, this means a consistent race to explain new things to the world. It’s category creation that is ever mutating, and here great marketing genuinely changes people’s lives. Global positioning: what Jill is, how we articulate the value proposition, and how the market understands the product in a category that didn’t exist before and is changing under our feet. You’ll turn a product we know customers want, to the thing every company needs in their hiring stack.

Demand Gen: We have latent demand already proven, with most companies arriving self-serve. We got here without experienced B2B marketing. This is your chance to intentionally design and own it, and build the story that 10x our growth.

Across both these fronts you’ll own the strategy, the quarterbacking, and the outcome.

We have recently launched in new markets (SF), and New York. You can take Jill global.

Who we are and how we get stuff done

You will join one of the most talent-dense teams in the world: ex-founders (two thirds of the team), former CTOs, published academics, thought leaders, hypergrowth veterans, and people with multiple exits, often in the same person. Everyone is an overachiever, and we all know what it takes to win.

Because of the calibre of our people, we are a highly-composable organisation - This means we can centre people around problems not disciplines, and regardless of your subject matter expertise, we expect everyone to be opinionated about the things that matter across the company.

We move at lightning-speed, ship daily, have agents that can do as much of the lifting as our humans, and we work exceptionally hard.

We also work in person - we’re 5 days a week together in our office in Shoreditch.

If you thrive in white space, where product direction can change in a quarter, and want to solve hard problems with people who are intimidatingly smart, come talk to us.

Other useful info

🏋🏻‍♀️ Our team

You'll report to Matt, and work alongside a world-class founding team.

Matt Wilson, Co-founder & CEO

3x founder. Founded Omnipresent, the fastest-growing Entrepreneur First company of all time (0 to $600M valuation in 3 years, exited to Deel).

Saaras Mehan, Co-founder & CTO

Second-time founder, YC/EF/Cambridge/Microsoft Research alum. Grew Kular.ai (YC W22) from $0 to $3M ARR in one year.

K. Fujita, B2B GTM Lead

2x $0-25M, 2x exits. Ex-VP Sales & Marketing at Omnipresent, ex-Entrepreneur First founder. Leads Jill acquisition.

Tom Robinson, Currently leading all B2C and B2B marketing. Specialist across Growth, Data & Product

Ex-VP Global Marketing at Deliveroo, where he spent 7 years building and leading a 100+ person function across data science, analytics engineering, and marketing. Ex-PwC. Cambridge MPhil Economics.

Max Murdoch, Founding Designer

Most recently led Product and Design at Unmind. Early engineer at GoCardless. Your creative partner on brand execution.

Ed Steele, Founding Operator currently working on GTM Architecture and CS

Co-Founder of Hoxton Farms. A company he took to a team of 50, Thought Machine ML Engineer and Oxford University Tutor.

Meet the full team.

🎯 You'll be a great fit if

  • 📈 You've taken a brand from early stage through growth+.

  • ✍️ You have exceptional product marketing instincts.

  • 📈 You know what is needed across the marketing disciplines and can scale demand generation

  • 🛠️ You want to be hands-on, not just strategic. You'll roll up your sleeves.

  • 🌍 You've operated across multiple geographies.

  • 🤖 You're genuinely AI-native and excited to use it as a force multiplier.

Bonus if you’ve worked in HRTech, RecTech, or talent tech, time at a hypergrowth start up during early scaling phase, or experience with a PLG self-serve motion.

🚫 This role isn't for you if

  • 🏢 Your experience is primarily B2C.

  • 🧱 You need a large team to operate.

  • 🖥️ You want a predictable 9-to-5. We're building fast and the work is intense. We respect life outside work, but we do what it takes to win.

🎁 And there's also the perks...

We have fun, work hard, and do great work. We don’t want people to have to compromise on the things that help them do that.

  • Top of market compensation, with your choice of cash and equity split

  • 🏥 Private health insurance with Bupa

  • 🚗 An Uber home if you're working late

  • 🍲 Deliveroo dinners in the office

  • 🧽 Fortnightly home clean

  • 📍 In-person, 5 days a week at our London office in Shoreditch Exchange, surrounded by delightful, smart people.

📌 How do I join the journey?

  • Intro Call with Kate. A 30-min chat about your ambitions and to learn more about our biggest challenges.

  • Call with Matt, our CEO and hiring manager. Do you align on the fundamentals?

  • Work Trial. A paid working session with our founding team. We'll give you a real, complex problem we're facing today and work alongside you to solve it.

  • Offer made. You join the journey.

Skills Required

  • Experience taking a brand from early stage through growth
  • Exceptional product marketing instincts
  • Knowledge across marketing disciplines and ability to scale demand generation
  • Hands-on approach, in addition to strategic capability
  • Experience operating across multiple geographies
  • Genuine AI-native mindset and enthusiasm for using AI as a force multiplier
  • Experience in HRTech, RecTech, or talent technology
  • Experience at a hypergrowth startup during its early scaling phase
  • Experience with a product-led growth or self-serve motion
Am I A Good Fit?
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The Company
Year Founded: 2025

What We Do

Jack & Jill AI is an AI-powered recruiting platform that automates the job search process, offering assistance with applications, interview preparation, and job matching. It also helps companies find suitable candidates.

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