VP, Analytics

Who We Are 

Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service.  Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging. 
 
At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.  

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.  

 
What You’ll Do  

The VP, Analytics, will help champion this agency initiative to streamline cross-channel analytics and insights offerings. The role will build client-specific solutions that inform campaign performance and drive institutional knowledge. The VP is charged with the responsibility of leading and mentor a team. Fostering talent is central to the evolution of this department and the VP is expected to help teams reach their greatest potential.  A major responsibility of this role will be to build the Horizon Media approach and infrastructure for analytics on existing clients as well as provide measurement guidance on all new business pitches. This is a unique opportunity for motivated individuals to help drive innovation and thought leadership throughout a vibrant and dynamic organization. 

• 5%- Help build the team to develop clear and concise dashboarding that will deliver information in an intelligent and digestible manner.  

• 5%- Work closely across the media planning and brand strategy teams to develop KPIs and reporting methodologies / approaches that match back to campaign and brand goals and to communicate that based on client needs. 

• 5%- Must be able to peel through the layers of reported data, disregarding the unnecessary, and deliver analysis and insight in a constructive and concise manner both internal and external client constituents. 

• 85%- Must be able to manage client expectations successfully throughout multiple engagement 

Supervisory Responsibilities 

Manage and mentor the Analytics team. 

Who You Are 

You will go toe to toe with the client’s analytics team, as well as senior leadership potentially including the CMO. You will need to have a thorough understanding of digital and linear/traditional metrics; both from a brand and direct response perspective as well as a track record of successfully building analytic approaches across a broad mix of clients.  A strong business acumen and superior client service skills are a must.  

Key Behavioral Competencies: 

• Strong analytical skills are required, including the ability to analyze raw data, draw conclusions, and summarize actionable recommendations and their forecasted outcomes/implications. 

• Thought leadership on all aspects of digital advertising, digital media strategy and standard media measurement 

Preferred Skills & Experience 

• Excellent verbal and written communication skills, with ability to convey and package technical findings in layman’s terms 

• Prior experience building teams and managing, training and mentoring junior staff on all aspects of digital analytics / measurements and recommendations 

• Expert knowledge of DoubleClick/DART, MediaMind, Omniture and Google Analytics 

• Exposure to mobile, social, tablet measurement approaches as well as understanding of role of multi-touch attribution in media evaluation 

• Proven track record identifying on-going opportunities to productize revenue generating analytic solutions and sell into internal and external clients 

• Experience building customized multi-channel attribution models either internally built or leveraging leading platforms (VisualIQ, Adometry, Convertro, C3) 

• Expertise in Microsoft Excel and Powerpoint 

• Experience managing and coordinating efforts across various teams/offices 

• Deep Sr. Level Relationships with qualitative digital metric companies preferred (Vizu, Dynamic Logic, ComScore, Dimestore, Symphony IRI) 

Certificates, Licenses and Registrations  
N/A 

Physical Activity and Work Environment 

N/A 

The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.