VP, Ad Sales Marketing

Posted 11 Days Ago
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Parkside, New York, NY, USA
In-Office
190K-250K Annually
Expert/Leader
AdTech • Digital Media • Marketing Tech
The Role
Leads national ad sales marketing strategy and a centralized team supporting sales growth. Oversees proposals, RFP responses, presentations, sponsorships, partnerships, and sales-enablement materials for agencies, brands, and programmatic buyers. Partners with sales, product marketing, creative, research, communications, and regional teams to develop differentiated media solutions, improve workflows, and align initiatives with revenue priorities. Mentors staff, manages executive stakeholders, and supports client and agency pitches.
Summary Generated by Built In

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Clear Channel Outdoor

                                                                                                     

Job Summary:

The VP, Ad Sales Marketing leads the development and execution of strategic proposals, solutions and packages that support Clear Channel Outdoor’s National Sales teams.
This role is responsible for leading the team that partners with Sales to build presentation materials that enable Sales opportunities, both in response to in-bound requests for specific client proposals and proactively as a means of pursuing new business opportunities.
The role is a critical partner to Sales leadership, leveraging all of CCO’s differentiated capabilities and products to build customized presentations and proposals, both for specific client opportunities and as part of the strategy to develop new business across key Sales verticals and with key agency partners. Leading a centralized Ad Sales Marketing team, the VP ensures that Sales teams are equipped with compelling narratives, tools, and materials that accelerate revenue growth.
The VP partners closely with National & Regional Sales and Marketing leadership to build innovative media solutions, including sponsorship/activation opportunities, strategic partnerships and growth initiatives that align with Sales strategies and business development priorities, translating business objectives into actionable marketing programs that support both national and local revenue targets.
Reporting to the CMO, the VP oversees and develops the Ad Sales Marketing team, establishing clear processes for intake and prioritization of Marketing Solutions requests while fostering cross-functional collaboration across Product Marketing, Creative, Research, RADAR and Sales leadership. The VP ensures that all sales-enabling marketing materials reflect strong product fluency, differentiated positioning, and strategic alignment with CCO’s growth objectives.

                                                                                                    

Job Responsibilities

  • Develop and lead the national Ad Sales Marketing strategies and programs to enable CCO’s advertising sales success with national agencies, brands, and programmatic buyers.
  • Serve as a strategic marketing partner to National Sales leadership and Regional Marketing leaders to align around revenue priorities, category growth opportunities, and vertical-specific needs.
  • Oversee the development of sales presentations, RFP responses, pitch materials, one-sheets, event packages, sponsorship programs, and scalable storytelling frameworks for National and Local Sales teams.
  • Partner with Sales leadership and account executives as subject matter expert to support Sales in client and agency pitch meetings.
  • Collaborate with Sales & Marketing leadership to proactively support business development initiatives through creation of sponsorship programs and enterprise-level partnerships that can differentiate CCO’s solutions from other advertising offerings.
  • Lead, mentor, and develop the Ad Sales Marketing team, fostering a high-performance, collaborative culture focused on revenue impact.
  • Establish scalable processes for managing and prioritizing Sales requests to ensure responsiveness and efficiency, while identifying ways to leverage technology to streamline/automate workflows.
  • Maintain strong fluency in CCO’s products and solutions, ensuring sales materials accurately reflect capabilities and competitive positioning.
  • Partner with Creative, Communications, and Regional Marketing teams to ensure consistent branding and execution across national and local initiatives.
  • Perform other duties as assigned.

Job Qualifications

Education and Certifications

  • Bachelor’s degree preferred, or equivalent combination of education, training, experience, or military experience.  Advanced degree in related field a plus.

Work Experience

  • Minimum of ten (10) years of experience in integrated or ad sales marketing within a B2B marketing, media, or media sales organization.
  • Experience supporting national sales organizations and partnering directly with senior sales leadership.
  • Proven success developing strategic sales marketing programs that drive measurable revenue growth.
  • Demonstrated ability to build alignment and influence across cross-functional teams and executive stakeholders.

Skills

  • Deep understanding of how advertising media is planned, bought, and sold across direct and programmatic channels, with clarity not just on how the industry operates today but also on the trends that are influencing its future state
  • Strong storytelling experience, with a track record of shaping narratives and messaging that translate into compelling sales collateral, case studies, and customer-facing proposals & presentations.
  • Strong strategic mindset with the ability to connect business priorities to marketing initiatives.
  • Naturally curious about new AI tools and technologies, with an eagerness to experiment and apply them toward better productivity, collaboration, and decision-making.
  • Strong leadership, coaching, and team development capabilities.
  • Advanced project management skills with the ability to manage multiple complex initiatives simultaneously.
  • Advanced proficiency in Microsoft Office (Word, Excel, PowerPoint); experience with Salesforce and ad media databases a plus.
  • Familiarity with graphic design and presentation tools such as Canva, Adobe Creative Suite (Illustrator, Photoshop, InDesign), or similar platforms.

Competencies

  • Acting with Empathy & Compassion: Genuinely seeking to understand and respect others’ perspectives and emotions; encouraging a culture of compassion, empathy, and support within and beyond the organization.
  • Business Perspective: Using an understanding of business issues, processes, and outcomes to enhance business performance.
  • Collaborating with Others: Working together with others in a cooperative and supportive manner to achieve shared goals.
  • Client Focus: Providing service excellence to internal and/or external clients.
  • Fostering Communication: Listening and communicating openly, honestly, and respectfully with different audiences, promoting dialogue and building consensus.
  • Thinking Strategically: Seeing and synthesizing different sides of an issue, examining the full range of options and outcomes, and building intellectual frameworks to guide analysis and action.

Other Requirements

  • Able to travel outside of the office 25% of the time for client meetings, corporate meetings, and industry events. 

                                                                                                     

The Targeted Compensation Range for this New York position is:
Min: $190K
Max: $250K
Bonus eligible, subject to the terms and conditions of the applicable incentive plan.
Comprehensive Benefits package offerings, which includes:
• Multiple Medical, Dental, and Vision Plans to choose from
• Health Care Spending Accounts (HSA and FSA Options)
• Medicare Assistance
• Dependent Care Flexible Spending Account
• Optional Short Term and Long Term Disability Plans
• Company Paid Employee Life and AD&D Insurance
• Supplemental Life and AD&D Insurance (Employee/Spouse/Child)
• Voluntary Benefits: Critical Illness, Accident, Identity Theft Protection, Legal Assistance, and Pet Insurance
• Pre-Tax Commuter Spending Account
• Employee Assistance Program (EAP)
• 401(k) Savings Plan with company match
• Paid Time Off (Accrued Vacation and Sick Plans)
• Free Digital Gym Membership and Discounted Memberships
• Professional Development Opportunities
• Employee Resource Groups
Ultimate compensation will be based on several factors, including relevant experience, skills, scope and responsibility of the position, as well as pursuant to salary market benchmarks. This salary range is a good-faith estimate of the salary for this position.
EEOC Statement
As an equal opportunity workplace, we believe that being your authentic self enables us to deliver innovative advertising solutions while enhancing our communities. Our goal is to foster an inclusive environment where we celebrate you as you are, and value your growth and passion.

Location

New York, NY: 200 Park Avenue, Suite 701, 10166

                                                                                                     

Position Type                                                                                             

Regular

                                                                                                    

The Company is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status.

 

Our organization participates in E-Verify.  Click here to learn about E-Verify.

 

Current employees and contingent workers click here to apply and search by the Job Posting Title.

Skills Required

  • Minimum ten years of experience in integrated or ad sales marketing within a B2B marketing, media, or media sales organization
  • Experience supporting national sales organizations and partnering directly with senior sales leadership
  • Proven success developing strategic sales marketing programs that drive measurable revenue growth
  • Ability to build alignment and influence across cross-functional teams and executive stakeholders
  • Deep understanding of advertising media planning, buying, and selling across direct and programmatic channels
  • Strong storytelling experience creating sales collateral, case studies, customer-facing proposals, and presentations
  • Strong strategic mindset connecting business priorities to marketing initiatives
  • Leadership, coaching, and team development capabilities
  • Advanced project management skills and ability to manage multiple complex initiatives simultaneously
  • Advanced proficiency in Microsoft Office, including Word, Excel, and PowerPoint
  • Bachelor's degree or equivalent combination of education, training, experience, or military experience
  • Advanced degree in a related field
  • Experience with Salesforce and ad media databases
  • Familiarity with Canva, Adobe Creative Suite, or similar graphic design and presentation tools
  • Willingness and ability to travel outside the office up to 25% of the time
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The Company
HQ: San Antonio, TX
2,212 Employees
Year Founded: 1901

What We Do

Clear Channel Outdoor is one of the world’s largest outdoor advertising companies, reaching people in more than 31 countries across North America, Latin America, Europe and Asia. This includes 44 of the 50 largest markets in the United States and a growing digital platform that now offers over 1,400 digital billboards across 28 U.S. markets. Clear Channel Airports is the premier innovator of contemporary display concepts. The Company, a brand division of Clear Channel Outdoor Americas (NYSE: CCO), one of the world's largest outdoor advertising companies, currently operates more than 260 airport programs across the globe and has a presence in 28 of the top 50 U.S. markets with major airports. We help advertisers create inspiring out-of-home campaigns via traditional and digital formats in roadside, urban, transit and airport environments, on street furniture and at retail near point of sale. We enable brands to engage with people on the move, and are pioneering the integration of out-of-home with mobile and social media to turn awareness and inspiration into engagement and purchase.

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