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GSTV is a data-driven, national video network delivering targeted audiences at scale at fuel retailers.
The Role
GSTV is dedicated to building an inclusive team and culture that reflects the communities we serve every day. Being part of the GSTV team means that we are always encouraged and challenged to grow personally and professionally. More importantly, we are accountable for our actions towards one another as the foundation for a strong and accepting workplace.
GSTV Values:
● Growth Focused
● Social Accountability
● Tenacious Behavior
● Valued Actions
Benefits Day One! Medical, Dental, Vision, Paternal Leave, Life Insurance, Accident, Critical Illness, Hospital Indemnity, STD/LTD + Vol Plans., Paid Holidays, 20 PTO days + Sick time, Perks, HSA and FSA and Lifestyle Spending Account (1st of mo after 30 days), 401K Match (90 days).
GSTV offers both hybrid and remote work situations. Candidates located within commutable distance to our New York Office will be tagged to that office and are not currently considered 100% remote.
VP, AD OPERATIONS
Summary:
As the VP of Ad Operations, you will be responsible for leading the Ad Operations team and be tasked with evolving and scaling operations to support our rapidly growing business. The team will be responsible for creating frictionless experiences for our advertiser-driven campaigns (direct and programmatic), content partners, viewers, and fuel retailer partners- including scheduling, optimizing, and reporting.
A successful candidate will work closely with cross-functional teams and be the voice of Ad Operations in initiatives throughout the company.
Responsibilities:
Responsibilities include, but are not limited to:
· Effectively manage a high performing team – oversee the day-to-day execution of their work by providing direction, guidance, and support with a relentless focus on customer satisfaction.
· Consistently implement maximizing your team’s efficiency and accuracy across all workstreams to drive scalable practices.
· Mentor, lead and grow a distributed team of specialists and managers with clearly defined outcomes tied to business objectives and career growth trajectory.
· Foster strong collaboration with sales, sales planning, marketing, retailer partnerships, technology and other departments to ensure optimal cross-functional workflow and communication.
· Oversee post-sale execution of our advertiser-driven campaigns while working closely with relevant teams to ensure successful trafficking, delivery and reporting requirements are met across all buy types.
· Execute scalable operational practices to support requirements of supply partners in partnership with our retailer partnerships team.
· Deliver a cohesive, connected and scalable advertiser campaign reporting process across all buy types with supporting documentation, and clear requirements in ensuring ad campaigns are pacing and optimization tactics are in use.
· Manage all facets of programmatic and digital extension operations, ensuring continuous process and systems improvements to drive scalability and accuracy.
· Ensure content segments and sponsored activations are accurately and efficiently managed through management of content models and partner delivery in partnership with Marketing.
· Ensure inventory and scheduling practices are built within team workflow to drive strategic use of our inventory – delivering a best-in-class experience for all key constituents.
· Work in tandem with Technology and the NOC to understand health of network, any outages or other variables that may be impacting the consumer experience and/or advertiser and fuel retailer campaigns.
· Develop and maintain relationships with internal owners of/or direct with relevant external partners to ensure we are leveraging platforms efficiently and cost effectively.
· Identify, implement and integrate systems and processes into the most optimal ad operation infrastructure to increase functionality, efficiency, and stability of campaign delivery requirements.
· Create and maintain process documentation and best practices for the team.
· Develop and execute against ad operations team OKRs and report on key metrics and trends.
· Draft and manage team budget for your department and related projects run by your team.
· Stay abreast of industry developments and demand for latest advertising capabilities and reporting requirements; translate them into POVs to share with product and business teams, devise ways to assimilate trends internally.
· Other duties as assigned.
Requirements:
You are
· Passionate leader able to motivate a team with a common vision to deliver excellent execution.
· Energetic self-starter with a positive “can-do” attitude that loves problem solving.
· Obsessed with customer satisfaction and puts our clients and consumers at the center of everything we do.
· Results-driven with an ability to absorb complex concepts and communicate them clearly.
· Respectful, likeable and relatable with a high level of accountability and integrity.
· Strong team player, willing to roll up your sleeves to get any job done.
· Continuous learner always having a pulse on the latest industry and ad ops trends.
· Operate with a sense of urgency and purpose.
· Resourceful and they have the ability to find solutions even when they are not obvious.
You have, ideally,
· Experience and knowledge with video ad serving data technologies, campaign reporting systems, business intelligence tools (i.e., DOMO) and programmatic platforms.
· Strong knowledge of campaign lifecycle management, ad sales process, trafficking, QA, performance analytics/ reporting.
· Intermediate level proficiency in MS Office, particularly in Excel (solid ability to create pivot tables, v-lookups, SUMIFS, etc.).
· Exceptional leadership, relationship management, and communication skills working in a client-oriented setting.
· Outstanding organizational skills with the ability to work well under pressure in a fast-paced changing environment.
· Experience with Salesforce and/or other CRM tools.
· OMS integration experience / SME level abilities.
The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and/or Experience:
Experience:
· Ideal candidate will have 10+ years of experience working within an ad operations organization at a media organization as well as 5+ years of experience leading a team.
Education:
- Bachelor’s Degree in applicable field of study.
Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at GSTV's discretion, or otherwise applicable with local law.
Note: The expected salary range for this position is based on a combination of experience and qualifications for the position, as well as geographic location to align with local market.
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The Company
What We Do
GSTV is a data-driven, national video network with tens of thousands of locations across the country. Reaching over 40% of American adults monthly, our broadcast engages viewers with full sight, sound, and motion video as they fuel their vehicles — an essential waypoint on their consumer journey.
We not only offer consumers everything they want to know on the go with engaging, uplifting content, we deliver measurable results for the world’s largest advertisers through immediate action and lasting brand impressions. Analysis of billions of consumer purchases demonstrates that GSTV viewers spend significantly more across retailers, services, consumer goods and other sectors, following a fuel transaction.
Our convenience and fuel partners include 7-Eleven, Arco, BP, Chevron, Gulf, Kwik Trip, Circle K, Speedway, ExxonMobil, Sunoco, Phillips 66, and Marathon.
Why Work With Us
GSTV is dedicated to building an inclusive team and culture that reflects the communities we serve. Being part of the GSTV team means that we are always encouraged and challenged to grow personally and professionally. More importantly, we are accountable for our actions towards one another as the foundation for a strong and accepting workplace.
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