VP, Ad Operations & Campaign Management

Posted 5 Days Ago
Be an Early Applicant
New York, IN, USA
Hybrid
140K-175K Annually
Expert/Leader
Information Technology
The Role
Leads ad operations and campaign management across digital, podcast, newsletter, social, and in-app inventory. Oversees media planning, campaign execution, ad technology, programmatic integrations, performance optimization, reporting, and client escalations. Manages a team, partners with Sales, Product, Engineering, and Programmatic teams, develops new ad products, improves delivery and retention, and drives inventory and revenue performance.
Summary Generated by Built In

About the Daily Beast

The Daily Beast delivers award-winning original reporting and sharp opinions from big personalities in the arenas of politics, pop culture, world news, and more. Fiercely independent and armed with irreverent intelligence, The Daily Beast now reaches more than 20 million readers per month.

Job Description

The Daily Beast is seeking a dynamic and dedicated VP, Ad Operations & Campaign Management to join our news team.

About the Role

We're hiring an analytical, hands-on and detail-oriented leader to run our ad business across our audience of nearly 50 million. You'll lead a small team, manage ad tech and inventory performance, and make sure every campaign delivers and every client comes back.

What You'll Do

  • Lead, coach and grow a small team across ad operations, media planning and campaign management, including full-time contractor resources
  • Partner with Sales and Marketing on RFPs, media plans and avails that win business and are built to deliver
  • Bring fresh thinking to how we manage and package our wide range of inventory, including web, in-app, podcasts, newsletters, social and more, and partner with Sales and Product to develop new ad products across these and emerging channels
  • Set the standard for flawless campaign execution, from launch, trafficking and QA through pacing, delivery and post-sale reporting, and turn results into renewals
  • Drive ad tech and performance across all inventory: viewability, fill, ad load, page speed and discrepancies
  • Lead the ad tech stack strategy and operations (GAM, header bidding, SSP integrations, ads.txt, CMP), plus verification and measurement vendors
  • Partner with EPD (Engineering, Product & Design) and Programmatic as a key stakeholder on all things ad product
  • Work with the Programmatic team on new partner integrations and A/B tests of new products and solutions, balancing revenue growth with page experience
  • Build the workflows and reporting that give leadership a clear view of campaign and delivery health
  • Serve as the senior escalation point for priority clients

What You Bring

  • 10+ years in digital ad operations or campaign management, ideally at a publisher; 5+ years leading teams
  • Expert in ad tech platforms (GAM, SSPs, OMS) and programmatic
  • Cross-channel campaign experience beyond web display
  • Full sales cycle experience: RFPs, media planning, execution, reporting and renewals
  • Hands-on with Boostr (or similar), DoubleVerify/IAS, Comscore and Google Analytics
  • Track record of improving delivery, efficiency and retention, with the numbers to show it
  • Analytical, detail-oriented and hands-on with data; calm and decisive in a fast-paced environment

Pay Range Salary

The pay range for this position is $140,000 - $175,000.

The base salary range represents the anticipated low and high ends of the salary range for this position. Actual salaries may vary and may be above or below the range based on various factors, including but not limited to work location, experience, performance, and other factors.

Additional Information

Don’t meet every single requirement listed here? If you’re interested in joining the Beast but your past experience doesn’t align perfectly with this job description, we encourage you to give it a shot all the same. It might turn out that you’re just the right candidate for this or other roles. See more about our commitment to diversity at https://www.thedailybeast.com/company/diversity

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status.

Skills Required

  • 10+ years of experience in digital ad operations or campaign management
  • 5+ years of experience leading teams
  • Expertise in ad technology platforms, including GAM, SSPs, OMS, and programmatic advertising
  • Cross-channel campaign experience beyond web display
  • Full sales cycle experience, including RFPs, media planning, execution, reporting, and renewals
  • Hands-on experience with Boostr or similar platforms
  • Experience with DoubleVerify or IAS
  • Experience with Comscore and Google Analytics
  • Track record of improving campaign delivery, efficiency, and retention with measurable results
  • Analytical, detail-oriented, hands-on approach to data, and ability to work calmly in a fast-paced environment
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The Company
HQ: New York, NY
7,007 Employees

What We Do

IAC builds companies. We are guided by curiosity, a questioning of the status quo, and a desire to invent or acquire new products and brands. From the single seed that started as IAC over two decades ago have emerged 11 public companies and generations of exceptional leaders. We will always evolve, but our basic principle of financially-disciplined opportunism will never change. IAC today operates Dotdash Meredith and Care.com, among many others, and also has majority ownership of Angi Inc, which includes HomeAdvisor Powered by Angi and Handy. The company is headquartered in New York City and has business operations and satellite offices worldwide. Learn more at www.iac.com.

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