Job Description:
We’re looking for a hands-on activation leader to run day-to-day execution across Search, Social, Video, Programmatic, Local, and Commerce for a defined book of business. This role turns the agency’s craft standards and AI-enabled playbooks into results on real accounts – managing channel leads, owning QA and performance, and building the client relationships that keep those accounts growing. The VP partners with the EVP on standard-setting but owns execution.
This role sits at the intersection of modern media. The VP, Cross-Channel Activation will work in close partnership with agency stakeholder groups spanning Client Leadership, Marketplaces & Partnerships, and Decisioning to deliver end-to-end media solutions for their accounts. This position reports to the EVP, Head of Activation.
Key responsibilities:
CRAFT & CAPABILITY LEADERSHIP
Enforce cross-channel Activation craft standards across Search, Social, Video, Programmatic, Local, and Commerce for your book of business, holding channel leads accountable to agency benchmarks.
Roll out AI-enabled workflows, standardized playbooks, and governance models within your accounts; flag gaps back to the EVP for agency-wide fixes.
Serve as first-line escalation for Activation performance issues on your accounts.
INNOVATION & TRANSFORMATION
Pilot new AI, automation, and data tools within your accounts before wider rollout; report results back to the innovation agenda.
Surface platform and technology opportunities specific to your client roster; bring them to the EVP for joint evaluation.
Drive adoption of new operating models and tools across your teams. Be the on-the-ground change agent for transformation initiatives.
CROSS-FUNCTIONAL COLLABORATION & INTEGRATION
Build strong relationships with client leadership, analytics/decisioning, and creative teams assigned to your accounts.
Navigate the matrixed organization to unblock your teams, escalating structural issues to the EVP with proposed resolution and jointly work to across the network.
Partner with creative and analytics counterparts to deliver integrated media solutions for your clients.
THOUGHT LEADERSHIP & BUSINESS DEVELOPMENT
Represent Activation in client-facing narrative and pitch support for your accounts with the expectation of occasional participation, not a standing mandate.
Support Growth and Strategy on new business for your client vertical when called on.
Contribute case studies and results from your accounts to the agency’s broader thought leadership output.
Required experience:
10+ years’ experience in digital marketing (either at an agency or client brand)
6+ years’ experience in people management
Proven track record of converting media into business results
Working knowledge of the US media environment, including the AdTech required to execute digital media programs
Experience managing complex business processes across multiple internal teams
The annual base salary range for this position is $164,450-$200,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation.
Benefits available with this position include:
• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.
Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.
To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.
Location:
New YorkBrand:
Dentsu XTime Type:
Full timeContract Type:
PermanentDentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [email protected] by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.
Skills Required
- 10+ years' experience in digital marketing (agency or client brand)
- 6+ years' experience in people management
- Proven track record of converting media into business results
- Working knowledge of the US media environment, including AdTech to execute digital media programs
- Experience managing complex business processes across multiple internal teams
dentsu Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about dentsu and has not been reviewed or approved by dentsu.
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Parental & Family Support — Paid parental leave at full pay and caregiver supports (including backup care) are emphasized as standout elements. Feedback suggests family-oriented benefits are a strong part of the package.
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Leave & Time Off Breadth — Flexible or unlimited PTO, extensive paid holidays, and a year-end office closure are established components. Feedback suggests time-off policies are generous and add meaningful flexibility.
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Retirement Support — A large, established 401(k) plan with employer matching is clearly documented. Feedback suggests retirement benefits feel competitive and straightforward.
dentsu Insights
What We Do
We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next
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