Visual Merchandising Lead- Activation Development & New Product Launches

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4 Locations
In-Office or Remote
Food
The Role

Job Description:

The Visual Merchandising Lead- Activation Development & New Product Launches is responsible for planning & executing Visual Merchandising Strategy around seasonal activations, new product launches and collaborations.

Newark, NJ, Las Vegas, NV or London, UK

  • Primarily focused on planogram development & maintenance, VM creative development & versioning, fixture placement, sourcing and budget compliance. 

  • Responsible for creation of detailed VM communication and direction for POGs, VM assets and assemblage.

  • Responsible for monitoring and meeting calendar benchmarks and deadlines.

  • Ensures activation components and visual elements are created to spec consistently across the fleet.

  • Ensures the corporate visual standards are maintained through flawless execution, operational excellence in collaboration with merchandising and multiple cross-functional retail & marketing partners.

  • The role will guide the store teams in driving the overall vision and standards and provide them with the tools and direction needed for seamless execution of our merchandising strategy with the objective of driving top line sales/profits and commerciality.

What are we looking for?
  • Required: degree in visual merchandising, fashion merchandising, marketing, industrial design, graphic design or related field or equivalent business experience.

  • Extensive visual merchandising experience in a high paced retail store environment and corporate experience with multi store responsibility and project management required.

  • Comprehensive understanding of merchandising principles for apparel and hardlines, building planograms and category sales management.

  • Experience designing and producing complex visual merchandising displays, graphics, 2D/3D visual components and fixtures specifically for the retail environment as well as guide event marketing set design.

  • Deep knowledge of prop material specs and function within a retail environment.

  • Experience with planning floor set changes and solving for the domino effect.

  • Advanced computer skills required, including Microsoft Office and Adobe Creative Suite (illustrator, InDesign, and Photoshop). POG software knowledge, rendering skills in Google SketchUp or similar 3D modeling software program is required.

  • Knowledgeable about global fashion, hospitality, design and visual merchandising trends and experienced in interpreting/applying to an iconic brand.

  • Experience in project management in complex initiatives and launches, with critical deadlines & budgets in high pressure environments.

  • Experience leading store teams directly and effectively leading through influence.

  • Possesses a practical skillset (merchandising, fixturing and propping) in implementing VM initiatives in the store environment, can stand for daily shifts, climb ladders, lift boxes up to 25lbs, mannequins and props.

  • Portfolio of previous work required.

What will be your key responsibilities?
  • Plan and drive the workload forward against retail activation calendar, adhering to benchmarks and priorities, communicating to stores as well as monitoring and adjusting for updates.

  • Serve as a strong team partner to stores with solution-based approach to merchandising and navigating through the retail environment and anticipating next while ensuring a flawless customer experience and creative execution.

  • Collaborate on development of creative visual assets including fixtures and determine distribution of signage, graphics, fixtures, and merchandising that exemplify the best brand expression.

  • Participate in evaluating and analyzing the success of merchandising plans regarding sales and achieving KPIs, implementing changes as needed across the fleet.

  • Lead development of visual communications directives for seasonal activation execution and new product integration and disperse information through operational channels and directing store teams.

  • Develop floor layouts, fixture plans, and activations for featured merchandising strategies across the fleet.

  • Partner, coach, and develop store visual leads and store teams to understand corporate visual merchandising standards and provide regular, qualitative feedback and regular guidance to execute and maintain flawlessly.

  • Will liaise with store ops in field and HQ on launch dates and development milestones through our work processes, communication distribution and regular meeting cadence.

  • Actively seek creative visual excellence through competitive research, industry expertise, and unconventional sources of creative inspiration.

  • Bring forward opportunities for new and cutting-edge VM implementations aligned to and for the M&M’S Brand.

What can you expect from Mars?
  • Work with diverse and talented Associates, all guided by the Five Principles.

  • Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.

  • Best-in-class learning and development support from day one, including access to our in-house Mars University.

  • An industry competitive salary and benefits package, including company bonus.

#MarsSnacking2025

#LI-Hybrid

The base pay range for this position at commencement of employment is between the range listed below, however, base pay offered may vary depending on multiple individualized factors, including but not limited to job-related knowledge, skills, and experience. The total compensation package for this position will include variable pay, medical and dental benefits, participation in 401k plan, and paid time off benefits. Details of participation in these benefit plans will be provided if an applicant receives an offer of employment.

The pay range shown is applicable to all locations listed within the job posting:USD 76,917.00 - USD 105,763.00

Mars Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Mars and has not been reviewed or approved by Mars.

  • Healthcare Strength The benefits package is positioned as comprehensive, with broad medical coverage and additional protections like life insurance and short- and long-term disability. Mental health support is emphasized, including free mental health services and wellbeing programming under initiatives such as Mars Be Well.
  • Parental & Family Support Paid parental leave is highlighted as market-leading in the U.S., with an example of 18 weeks fully paid for both parents. Additional family-related leave types such as sick time for caregiving and bereavement leave are also described as part of the overall package.
  • Retirement Support Retirement offerings are described as strong, including 401(k) matching (with a 6% match cited) and pension plans in some cases. The broader package also references retirement savings options and contributions aligned to local market practice, supporting long-term financial security.

Mars Insights

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The Company
HQ: McLean, VA
41,866 Employees
Year Founded: 1911

What We Do

For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us. Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our pet health services AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, Pet Partners™, and VCA™. We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.

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