Visual Media Manager

We are seeking a skilled and creative Visual Media Manager to join our multifaceted marketing team. In this role, you will be responsible for crafting compelling visual content that improves our consumer products' brand presence and drives engagement across various digital platforms. Reporting directly to the Director, CPG Brand Marketing, you will be responsible for crafting and supervising video and photography for primarily B2C products directly with our teams in North America, Europe, and Asia, as well as associated agencies and budget.  

As the team lead for video and photography direction, production and oversight, this role is critical in showcasing our products for impactful awareness, creative and positioning within the consumer market.  The ideal candidate is versed in managing video and photography projects from start to finish and is an adaptable professional who can lead the process, step in to help create, edit, and deliver video content for different platforms when needed. 

Role and Responsibilities: 

• Develop and execute visual media strategies to promote consumer products across digital channels, including websites, social media, email campaigns, and digital advertising in global markets. 

• Conceptualize, plan, and produce high-quality photo and video content that aligns with brand guidelines and resonates with target audiences. 

• Collaborate closely with the marketing team to understand campaign objectives and ensure visual media assets effectively communicate key messages and brand identity. 

• Manage the end-to-end production process, including planning shoots, locations, models, and production timelines coordinating with external vendors, advising and stylizing photo/video shoots, and overseeing post-production editing. 

• Stay current with industry trends and best practices in visual media production, design, and digital marketing to continuously improve content quality and efficiency. 

• Optimize visual content for various platforms and formats to maximize engagement and reach. 

• Monitor and analyze the performance of visual media campaigns, using data insights to iterate and improve future content strategies. 

• Hands on approach to creation, pre/postproduction, editing when needed 

• Ability to lead contractors and vendors to manage timelines, schedules and provide clear direction on project objectives. 

Education and Qualifications:  

• Bachelor’s degree or equivalent experience in Video Production, Marketing, Communications, Visual Arts, or a related field. 

• Proven experience 5-10 years in visual media production/producing, preferably within consumer products or related industries. 

• Strong portfolio demonstrating creative skills in photography, videography, and graphic design. 

• Proficiency with industry-standard software and tools for photo and video editing (e.g., Adobe Creative Suite, Final Cut Pro, etc.). 

• Excellent project management skills with the ability to manage multiple projects simultaneously and meet deadlines. 

• Strong interpersonal and communication skills with the ability to collaborate effectively across teams. 

• A strategic thinker with a creative mindset and a passion for storytelling through visual media. 

• Knowledge of digital marketing principles and best practices. 

• Ability to stylize/construct video/photo sets with brand direction and direct shoots from start to finish keeping to a set shot list. 

• Proficient in using Microsoft Office 360, including Word, Excel, PowerPoint, and Outlook, with the ability to create, edit, and manage documents, spreadsheets, presentations, and emails effectively.