Visual Content Specialist

Join a Team That Sticks Together!  

At Shurtape Technologies, we know how to make things stick. As a leading manufacturer and marketer of adhesive tape, we pride ourselves on creating innovative solutions for a variety of industries.  

We have facilities all around the world, including in the U.S., U.K., Germany, Mexico, China, and more.  

In addition to our specialty adhesive products, we offer well-known brands like Duck®, FrogTape®, Painter’s Mate®, Shurtape®, T-Rex®, Kip®, and Pro Tapes®.  

 Why Work with Us?  

We encourage curiosity and creativity, working together to solve challenges and innovate. Our commitment to health, safety, and environmental responsibility means we make a positive impact on our communities and the world.  

 What We Offer:  

• A company that truly values your contributions 

• A place where you can grow, make an impact, and be part of something meaningful 

• A focus on excellence and continuous improvement, ensuring we deliver top-quality, reliable solutions to our customers  

• An environment where employees are encouraged to bring their best ideas forward and adopt a growth mindset 

More Than Just Tapes...  

In addition to being obsessed with our customers, Shurtape is committed to being socially and environmentally responsible. We recognize that our actions today affect our world tomorrow, and we are committed to responsible manufacturing processes that protect the communities in which we operate. 

We Ask for the Best, and Offer the Best in Return  

We are looking for passionate, innovative individuals who thrive in a dynamic environment to join the Shurtape team. If you’re looking to be part of a forward-thinking, fast-paced, and supportive team, we’d love to hear from you! 

Our tapes may do the sticking, but it’s our people who hold it all together.  

SUMMARY OF POSITION

The Visual Content Specialist produces high-quality, on-brand visual assets for use across channels, including digital, social, retail, eCommerce and internal communications. This role is centered on hands-on creative execution and AI-powered production workflows that increase speed, scale and creative iteration while maintaining strong brand standards. This is a maker role: the person in this position will shoot, edit, design, version and deliver content while executing against established briefs, standards and production plans. The role is expected to use AI-enabled creative tools to accelerate production and versioning, while demonstrating sound judgment in selecting when to use AI versus traditional workflows and refining outputs through professional finishing, including retouching, compositing, editing and quality assurance.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

• Capture, composite, edit and deliver high-quality photography for campaigns, product storytelling, social content, retail, eCommerce and internal communications.
• Produce short- and mid-form video assets for social, web, product launches, internal communications and paid media, including shooting, editing and finishing content for final distribution.
• Use AI-enabled creative tools to accelerate ideation, mockups, storyboards, rough cuts, captions, color correction, audio cleanup, retouching, background replacement, generative extensions, object removal and visual variation.
• Refine AI-generated and traditionally produced assets through professional finishing, including retouching, compositing, editing, resizing, versioning and quality assurance to ensure production-ready, on-brand results.
• Create multiple content versions and cutdowns from core assets, including alternate layouts, retailer variations, translations and aspect ratios such as 9:16, 1:1, 4:5 and 16:9.
• Contribute to scalable image and video workflows through templates, presets, modular layouts and repeatable production practices.
• Partner with brand, integrated, product and MarCom teams to translate approved briefs into visual executions that align with brand and campaign standards, including clarifying asset needs, developing shot lists and storyboards, and preparing deliverables for channel-specific use.
• Manage assigned visual deliverables across multiple projects simultaneously, including timelines, shoot support, asset tracking and delivery schedules, while working within approved budgets and established production plans.
• Use AI responsibly and in alignment with brand, legal and compliance standards, applying strong judgment to determine when AI-assisted workflows versus traditional production methods are most appropriate.
• Contribute to shared prompt libraries, workflow documentation and production best practices that improve efficiency across the team.
• Organize and maintain visual assets and equipment, including DAM uploads, metadata, version control and internal asset support, in alignment with established governance and usage guidelines.
• Apply performance insights, creative trends and emerging tools to refine content execution and improve output quality.
• Support coordination with freelance and agency partners as needed to extend production capacity or provide specialized execution, under established direction.

QUALIFICATIONS 

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Very strong interpersonal skills, written and verbal, with ability to work under pressure
• Self-motivated, poised, resourceful, enthusiastic
• Strong in planning and organization with excellent attention to detail
• Effective in storytelling with a creative knack for developing and delivering eye-catching, memorable assets
• Forward-thinking with a passion for what’s new, on-trend and relevant for our brands and Company
• Ability to effectively organize, prioritize and manage multiple projects simultaneously

JOB REQUIREMENTS

• Bachelor’s degree or technical school equivalent with 3 or more years of professional experience in photo/video production, visual asset creation and editing
• Expert knowledge of photography, videography, editing, retouching/compositing, Adobe Creative Suite and the creative development process, with experience using AI-enabled creative tools to enhance production workflows
• Ability to independently shoot, edit and finish photo and video assets for a variety of channels and formats
• Ability to leverage AI tools to accelerate asset generation, versioning and creative exploration while maintaining brand standards and production quality

PHYSICAL DEMANDS 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

• Ability to work in front of computer for extended periods of time
• Occasional standing, sitting, walking and talking on the phone
• Hybrid work environment
• Schedule flexibility to include weekend and after hours workload
• Some travel required (20%)

WORK ENVIRONMENT

This is a fast-paced work environment with consistent pressure to complete duties as outlined above which requires ability to manage multiple projects at a detailed level and provide support to many internal departments in a fast-changing environment.  Many duties listed above are time-sensitive and have strict deadlines for completion.