The Role
Lead VIP user lifecycle operations across acquisition, activation, retention, engagement, referrals, and asset growth. Develop segmentation models, personalized campaigns, loyalty programs, and A/B tests to improve VIP conversion and long-term value. Use data to monitor behavior, identify opportunities, and optimize user journeys. Collaborate with Product, Marketing, Customer Service, Sales, Compliance, and Risk teams to improve VIP experiences and execute cross-functional initiatives.
Summary Generated by Built In
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Responsibilities
- Own VIP user lifecycle operations: Lead the strategy and execution of lifecycle operations for high-value and VIP users, covering acquisition, activation, retention, repeat engagement, asset retention, and long-term value growth.
- Build and optimize VIP user segmentation framework: Develop a comprehensive VIP user segmentation model based on asset size, trading behavior, activity level, and user preferences, and drive differentiated operational strategies for refined user management and optimal resource allocation.
- Improve VIP user retention and engagement: Enhance VIP user stickiness through membership benefits, exclusive campaigns, loyalty programs, gamification, targeted outreach, and personalized services, with the goal of improving retention, engagement, and repeat activity. Drive VIP conversion and asset growth; Identify growth paths for high-potential users and design mechanisms to improve VIP upgrade conversion, asset retention, product penetration, and overall user value contribution.
- Design and optimize VIP referral and advocacy programs: Explore referral, invitation, and word-of-mouth growth mechanisms tailored to high-value user segments, driving organic growth and network-based expansion among premium users.
- Lead A/B testing and refined operational strategies: Design and execute A/B tests, personalized engagement strategies, and lifecycle-based operational initiatives to continuously improve efficiency, conversion, and user experience.
- Drive cross-functional collaboration to enhance VIP experience: Work closely with Product, Marketing, Customer Service, Sales, Compliance, and Risk teams to ensure smooth execution of VIP-related strategies, campaigns, and service processes, while continuously improving user satisfaction.
- Leverage data to identify business opportunities: Apply strong analytical and logical thinking to build and optimize VIP user monitoring frameworks, uncover user insights, identify operational gaps, and develop data-driven solutions.
- Develop deep understanding of products and VIP user needs: Gain a strong understanding of product features, user journeys, and value propositions across business lines, and translate VIP user preferences and pain points into actionable operational improvements.
Requirements
- Proven track record in managing VIP, high-net-worth, or key user segments, with successful cases in retention, engagement, conversion, repeat activity, or asset growth.
- 5+ years of experience in the internet industry, with at least 3 years in senior user operations, VIP operations, or growth roles in e-commerce, fintech, trading platforms, wealth management, or related sectors preferred.
- Proven ability to independently lead VIP user operation initiatives and campaigns, with a structured methodology and strong execution skills.
- Strong command of user segmentation, A/B testing, funnel analysis, lifecycle management, and personalized operational strategies, with the ability to apply them effectively to business goals.
- Familiarity with marketing automation platforms, CRM systems, or user operation tools, and the ability to scale personalized and automated operations.
- Excellent analytical skills with the ability to build and improve user monitoring and analysis frameworks, identify issues through data, validate hypotheses, and drive actionable solutions.
- Familiarity with multi-line products and user journeys, with the ability to accurately identify VIP user preferences, needs, and pain points, and translate them into effective operational strategies.
- Strong ability to work across internal cross-functional teams and external stakeholders to drive complex initiatives forward.
- Fluent in both English and Mandarin, with the ability to collaborate effectively with global teams, overseas partners, and relevant stakeholders.
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
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Skills Required
- Proven experience managing VIP, high-net-worth, or key user segments with successful retention, engagement, conversion, repeat activity, or asset growth outcomes.
- 5+ years of experience in the internet industry.
- At least 3 years in senior user operations, VIP operations, or growth roles in e-commerce, fintech, trading platforms, wealth management, or related sectors.
- Ability to independently lead VIP user operation initiatives and campaigns using structured methodologies and strong execution skills.
- Strong command of user segmentation, A/B testing, funnel analysis, lifecycle management, and personalized operational strategies.
- Familiarity with marketing automation platforms, CRM systems, or user operation tools.
- Strong analytical skills, including building monitoring and analysis frameworks, identifying issues through data, validating hypotheses, and developing actionable solutions.
- Familiarity with multi-line products and user journeys, and ability to translate VIP preferences, needs, and pain points into operational strategies.
- Strong cross-functional collaboration skills with internal teams and external stakeholders.
- Fluency in English and Mandarin.
Binance Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Binance and has not been reviewed or approved by Binance.
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Career-Linked Recognition & Rewards — Performance-linked bonuses can be sizable in favorable crypto cycles, lifting total compensation. Attractive packages in engineering and specialized roles indicate strong rewards for in-demand skills.
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Flexible Benefits — Remote-first flexibility and work-from-anywhere options add meaningful value to the overall rewards package. Flexible schedules and location independence are presented as core perks.
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Retirement Support — Binance.US includes a 401(k) as part of its benefits. This provides a conventional retirement pillar alongside cash and bonus components.
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The Company
What We Do
Binance is the world’s leading blockchain and cryptocurrency infrastructure provider with a financial product suite that includes the largest digital asset exchange by volume. Trusted by millions worldwide, the Binance platform is dedicated to increasing the freedom of money for users, and features an unmatched portfolio of crypto products and offerings, including: trading and finance, education, data and research, social good, investment and incubation, decentralization and infrastructure solutions, and more. For more information, visit: https://www.binance.com
