The Role
Acquire and manage relationships with major institutional and VIP clients, expand existing accounts, and meet sales KPIs. Build customer service processes, track key-account activity, analyze user behavior, identify client needs, prepare customer reports, and coordinate cross-functional solutions and product feedback. The role involves regional collaboration, client acquisition events, autonomous work, and international communication within the digital-asset industry.
Summary Generated by Built In
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
About Binance VIP & Institutional Team
Built by the world's largest digital asset exchange by trading volume, Binance VIP and Institutional offers access to digital asset solutions for VIP clients and institutions. We work closely with a wide range of market participants, including individual traders, high-frequency trading (HFT) and proprietary trading firms, hedge funds, asset managers and family offices, market makers and brokers, investment banks, and more. Join us to be part of a team that provides top-tier services to the most influential players in the crypto industry.
Our team serves the most sophisticated trading users and participants in the trading and investment industry and we offer you an opportunity to build your portfolio of clients alongside Binance and amongst top colleagues. Work remotely in a global team that covers all parts of the world, where you will get to travel and meet and attract your clients at bespoke events. If you thrive in a fast paced and high pressure environment, we encourage you to apply in!
Responsibilities
- Acquiring and developing trust relationships with a portfolio of major clients (global institutional/VIP clients)
- Expanding the relationships with existing customers by sustained communication, understanding of their needs
- Building key customer service processes and systems, formulating management rules, and tracking the status of key customers
- Analysis of user behavior, finding hidden needs, writing key customer analysis reports, and communicating with various departments to provide optimal key customer service solutions and product feedback
Requirements
- Sales experience (customer acquisition/ origination), having had a clear sales KPI
- Familiar with the use of a CRM tool
- Worked autonomously within a sales team. Experience in working with regional sales teams and in attending and hosting events to acquire new customers.
- At least 3-5 years working experience in sales and client services function with international financial background in banking, investments, FX sales
- Client portfolio including institutional clients, HNW individuals, prop trading firms, private bank customers with brokers, futures institutions or commercial banks and etc
- Strong communication, ability to be flexible in a variety of situations, excellent relationship maintenance and sales skills, able to work under pressure
- Passionate about crypto. Industry experience would be of an advantage
- Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage.
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
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Skills Required
- Sales experience in customer acquisition or origination with clear sales KPIs
- Familiarity with CRM tools
- Ability to work autonomously within a sales team
- Experience working with regional sales teams
- Experience attending and hosting customer acquisition events
- At least 3–5 years of experience in sales and client services
- International financial background in banking, investments, or FX sales
- Client portfolio including institutional clients, high-net-worth individuals, proprietary trading firms, private bank customers, brokers, futures institutions, or commercial banks
- Strong communication, flexibility, relationship maintenance, and sales skills
- Ability to work under pressure
- Passion for cryptocurrency
- Fluency in English
- Additional language proficiency
- Digital-asset industry experience
Binance Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Binance and has not been reviewed or approved by Binance.
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Career-Linked Recognition & Rewards — Performance-linked bonuses can be sizable in favorable crypto cycles, lifting total compensation. Attractive packages in engineering and specialized roles indicate strong rewards for in-demand skills.
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Flexible Benefits — Remote-first flexibility and work-from-anywhere options add meaningful value to the overall rewards package. Flexible schedules and location independence are presented as core perks.
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Retirement Support — Binance.US includes a 401(k) as part of its benefits. This provides a conventional retirement pillar alongside cash and bonus components.
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The Company
What We Do
Binance is the world’s leading blockchain and cryptocurrency infrastructure provider with a financial product suite that includes the largest digital asset exchange by volume. Trusted by millions worldwide, the Binance platform is dedicated to increasing the freedom of money for users, and features an unmatched portfolio of crypto products and offerings, including: trading and finance, education, data and research, social good, investment and incubation, decentralization and infrastructure solutions, and more. For more information, visit: https://www.binance.com
