Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.
ABOUT THE ROLE
Fanatics Betting and Gaming is hiring a VIP GTM Manager to serve as the connective tissue between VIP Ops and the broader business. Reporting to the Director, Loyalty Brand & GTM, this role sits at the intersection of promotions, events, loyalty, gifting and Fanatics ONE.
You will own the VIP GTM operating model, maintaining a complete view of upcoming initiatives across OSB, Casino and the Fanatics ecosystem, and translating them into repeatable GTM playbooks, Host communications and customer journeys. Working cross-functionally, you will ensure premium end-to-end customer journeys that are coordinated, clearly communicated and consistently delivered across the ecosystem.
This role drives alignment, not execution. You aggregate, clarify and operationalize what partner teams build, enabling Hosts to deliver a seamless VIP experience.
KEY RESPONSIBILITIES
VIP GTM Planning
- Own the promotional calendar across OSB and Casino, maintaining visibility into what is live, upcoming and in planning while contributing ideas for Fanatics ONE-integrated promotions.
- Serve as the primary VIP partner for Fanatics ONE benefits and cross-OpCo initiatives, maintaining visibility into what is coming and defining how each applies to VIP customers.
- Develop repeatable VIP GTM playbooks for key launches and tentpole moments, including launch calendars, messaging, customer eligibility, and engagement plans
Host Enablement
- Own the single source of truth for VIP launches across promotions, events, benefits and gifting, leveraging AI-enabled tools to aggregate cross-functional updates into a scalable knowledge base.
- Translate GTM plans into Host-ready resources, including messaging, customer journeys, FAQs and launch communications.
- Develop tools and playbooks that enable Hosts to proactively engage customers around promotions, Fanatics ONE benefits and premium experiences.
Events & Premium Experiences
- Maintain a consolidated forward-looking events calendar, including ownership, approval thresholds and Host guidance.
- Partner with Events and Gifting teams to prepare customer lists, event fact sheets, talking points and launch readiness while proactively identifying fulfillment or eligibility gaps.
- Develop flexible engagement frameworks that enable VIP events and gifting to quickly capitalize on cultural moments
Customer Feedback
- Own VIP customer feedback operations, including surveys, Host feedback and standing up the Host NPS programs
- Support the VIP Advisory Group by coordinating member communications, feedback collection and Voice of Customer reporting that informs future GTM strategies.
Qualifications
- 3 to 5 years in a GTM, product marketing, loyalty, or cross-functional strategy role, preferably in sports, gaming, or entertainment.
- Strong understanding of the sports industry, including promotions, reinvestment economics and VIP customer engagement.
- Strong operator who can manage a wide surface area without dropping threads. You track everything and nothing falls through the cracks.
- Highly organized operator who leverages AI-enabled tools to build scalable processes and support Hosts.
- Clear communicator who can synthesize complex inputs into a simple, actionable brief.
- Comfortable in ambiguity. You build structure where none exists.
- Proactive ideation instinct. You come with ideas, not just updates.
- Brand-savvy with an appreciation for how premium brand and customer experiences work together.
- High energy, low ego, no excuses.
Depending on the role, your interview and onboarding experience may include in-person components, such as onsite interviews or Launching into Better: LIVE—a multi-day cultural immersion in New York City for full-time, non-seasonal hires. These sessions are designed to build connection and bring our culture to life, though specific travel and participation requirements will be confirmed based on your role and location. Your recruiter will provide clear guidance at each stage of the process.
For information about our benefits, please visit https://benefitsatfanatics.com/
Ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. The range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual offer is confirmed. In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit https://benefitsatfanatics.com/
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Skills Required
- 3 to 5 years of experience in go-to-market, product marketing, loyalty, or cross-functional strategy
- Experience in sports, gaming, or entertainment
- Strong understanding of the sports industry, including promotions, reinvestment economics, and VIP customer engagement
- Ability to manage a broad range of initiatives while maintaining strong attention to detail
- Highly organized approach to building scalable processes and supporting Hosts with AI-enabled tools
- Ability to synthesize complex inputs into clear, actionable briefs
- Comfort working in ambiguous environments and creating structure
- Proactive ideation and ability to develop new engagement ideas
- Brand awareness and appreciation for premium brand and customer experiences
- High-energy, low-ego, accountable working style
Fanatics Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Fanatics and has not been reviewed or approved by Fanatics.
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Strong & Reliable Incentives — Incentives like annual bonuses and overtime opportunities are common, supporting higher total compensation especially in corporate roles. Seasonal premiums and performance bonuses are also cited across roles.
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Healthcare Strength — Multiple medical plan options, mental-health services, and wellness programs are highlighted as core offerings. Additional supports like HSAs/FSAs and condition management further strengthen the health package.
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Parental & Family Support — Paid maternity and paternity leave, fertility benefits, adoption assistance, and gender-affirmation coverage are explicitly included. Childcare support and backup care resources are also referenced.
Fanatics Insights
What We Do
Transforming the licensed sports industry through an innovative vertical e-commerce model that allows Fanatics to quickly design, manufacture and distribute high-quality fan gear across retail channels, better serving the real-time expectations of leagues, teams, fans and retailers in today’s mobile-first, on-demand culture.
Why Work With Us
You don't have to love sports to work here (though we love sports fanatics as well!). Fanatics is an industry leading, multi-billion dollar, international, privately held company with a casual, lofty space in the heart of Downtown Boulder. We have the advantages of a startup, without the pitfalls.
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