Responsibilities
Own the end-to-end VIP user journey across App and Web, including VIP purchase, user center, benefits center, referral, notifications, swag/benefit application, and event participation.
Improve VIP product experience by identifying user pain points and enhancing benefit visibility, tier understanding, and overall usability for different VIP segments.
Design and execute growth and lifecycle initiatives to drive VIP acquisition, activation, engagement, retention, and user recall.
Plan and run VIP campaigns and operational activities, ensuring strong execution, QA, and post-campaign analysis.
Work closely with Product, Engineering, Design, Marketing, CRM, Sales, and Regional teams to deliver scalable solutions using existing platform capabilities.
Use data analysis to monitor funnel performance, user behavior, campaign ROI, and key VIP growth metrics, and turn insights into action plans.
Requirements
2+ years of experience in product operations, growth, lifecycle marketing, or product marketing, preferably in internet, fintech, crypto, or platform businesses.
Proven ability to combine product thinking with operational execution, especially for consumer-facing products or user growth scenarios.
Experience in campaign planning and lifecycle operations, including referral, notifications, reactivation, or engagement programs.
Strong product sense, with the ability to write requirements, define user flows, and work effectively with Product and Engineering teams.
Strong analytical skills, including funnel analysis, cohort analysis, and campaign performance evaluation.
High ownership, strong cross-functional communication, and the ability to manage multiple workstreams in a fast-paced environment.
Skills Required
- 2+ years experience in product operations, growth, lifecycle marketing, or product marketing (internet, fintech, crypto, or platform businesses)
- Ability to combine product thinking with operational execution for consumer-facing products and user growth
- Experience in campaign planning and lifecycle operations (referral, notifications, reactivation, engagement programs)
- Strong product sense; ability to write requirements, define user flows, and work with Product and Engineering teams
- Strong analytical skills including funnel analysis, cohort analysis, and campaign performance evaluation
- High ownership, strong cross-functional communication, and ability to manage multiple workstreams in a fast-paced environment
Binance Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Binance and has not been reviewed or approved by Binance.
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Career-Linked Recognition & Rewards — Performance-linked bonuses can be sizable in favorable crypto cycles, lifting total compensation. Attractive packages in engineering and specialized roles indicate strong rewards for in-demand skills.
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Flexible Benefits — Remote-first flexibility and work-from-anywhere options add meaningful value to the overall rewards package. Flexible schedules and location independence are presented as core perks.
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Retirement Support — Binance.US includes a 401(k) as part of its benefits. This provides a conventional retirement pillar alongside cash and bonus components.
Binance Insights
What We Do
Binance is the world’s leading blockchain and cryptocurrency infrastructure provider with a financial product suite that includes the largest digital asset exchange by volume. Trusted by millions worldwide, the Binance platform is dedicated to increasing the freedom of money for users, and features an unmatched portfolio of crypto products and offerings, including: trading and finance, education, data and research, social good, investment and incubation, decentralization and infrastructure solutions, and more. For more information, visit: https://www.binance.com
