Video Strategy Senior Manager

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Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

The Video Strategy Manager will drive exceptional content performance, curate video content, and shape strategy with a primary focus on YouTube and secondary focus on video for other social channels (LinkedIn, X, Instagram, TikTok, etc.). This role will define the vision as it relates to video-on-demand and livestreaming , ensuring alignment with broader marketing and business objectives.

The ideal candidate will have expertise in managing a YouTube channel, developing content strategy, digital marketing, and audience development, with a strong emphasis on data-driven decision-making. This role requires exceptional communication, collaboration skills, and the ability to influence and inspire cross-functional teams.

Responsibilities:
 

Strategic Leadership & Vision:

• Develop and execute a comprehensive channel strategy for the Salesforce YouTube channel aligned with marketing and business objectives.

• Lead YouTube channel managers from across the company to align on a cohesive approach to the platform. 

• Identify opportunities for growth and innovation, and define the vision for Salesforce's YouTube presence.

• Identify and evaluate emerging trends and technologies in online video and social media, and integrate them into video and channel strategy.

• Channel Management & Optimization:

• Oversee the video publishing and channel programming calendar.

• Direct the optimization of video titles, descriptions, tags, and other elements for SEO.

• Lead the monitoring of channel performance, analyze metrics, and report on key performance indicators (KPIs).

• Oversee the creation of custom thumbnails and channel banner images.

• Stay up-to-date with algorithm changes, trends, and best practices.

• Manage and grow the subscriber base through strategic decision making and discoverability.

Product Marketing Alignment:

• Consult product marketing to develop video content that effectively communicates the value of Salesforce products to target audiences, driving product awareness, consideration, and adoption. 

• Work with product marketing to create compelling videos around key product launch moments.

• Gather and analyze data on video performance to assess the impact of video content on product marketing goals.

• Cross-Functional Collaboration & Influence:

• Act as the primary point of contact for channel governance, video strategy, and access across all Salesforce YouTube channels.

• Collaborate cross-functionally with product marketing, content, creative, campaigns, events, and other teams to enable and share video best practices.

• Build strong relationships with internal and external partners, including agencies and vendors.

• Qualifications:

• Proven track record of developing and executing a successful YouTube strategy that drove channel growth and viewership. 

• Expertise in SEO and digital marketing, with a deep understanding of the YouTube algorithm and best practices.

• Experience with YouTube Analytics and Google Analytics.

• Strong understanding of product marketing principles.

• Strong strategic thinking and problem-solving skills.

• Excellent communication and presentation skills.

• Proven ability to influence and collaborate with cross-functional teams.

• Ability to balance strategic thinking with day-to-day execution.

• Ability to influence without authority

• Adaptable self-starter with a solution-oriented mindset.

• Creative thinker with a passion for innovation.

Preferred Skills:

• Familiarity with other social media platforms and their integration with YouTube.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

For New York-based roles, the base salary hiring range for this position is $169,600 to $233,200.For Washington-based roles, the base salary hiring range for this position is $155,400 to $213,800.

For California-based roles, the base salary hiring range for this position is $169,600 to $233,200.

For Illinois based roles, the base salary hiring range for this position is $155,400 to $213,800.