Company Introduction
Coupang is reimagining the shopping experience with the goal of wowing each customer from the instant they open the Coupang app to the moment an order is delivered to their door.
Our services in Taiwan include “Rocket Delivery” which offers next-day delivery for a wide selection of items at affordable prices, “Rocket Oversea” which offers free international delivery on millions of best-selling products from Korea, the U.S., and beyond.
We are looking for talents to help us lead Coupang’s expansion in Taiwan. This is an exceptional opportunity to become a part of Coupang’s growth in Taiwan and create a world where our customers wonder, “How did I ever live without Coupang?”
Role Overview
Manage the company's image in and out of the company by using various means of publicity, such as media, to enhance the company's image in and out, and to maintain friendly relations with major stakeholders in and out of the country, newspapers, broadcasting, magazines, etc.
What You Will Do
Visual Storytelling & Narrative Strategy
Lead end-to-end visual content strategy for Taiwan Corporate Communications, aligning creative concepts with broader e-commerce, logistics, corporate, and employer brand narratives.
Partner directly with cross-functional stakeholders—including PR, Marketing, Public Policy, Employer Branding, and Operations—to uncover compelling stories, define creative angles, and establish target messaging.
Write, edit, and finalize compelling scripts, storyboards, and visual treatments for internal and external audiences, ensuring tone and style align with Coupang’s brand standards.
Hands-On Technical Production & AI Integration
Execute hands-on video editing, color grading, motion graphics, sound design, and post-production workflows for multi-channel distribution (e.g., social media, internal town halls, corporate landing pages, press kits).
Integrate modern AI-assisted creation and editing tools (e.g., AI video generation, automated voice/subtitle generation, smart reframing, AI audio restoration) to optimize production speed and creative output.
Maintain technical quality control across video formats, resolutions, localization, and technical specifications for diverse digital platforms.
Agency Direction & Shoot Management
Direct production agencies, creative vendors, freelance crews, and sound/lighting technicians during on-site or studio shoots, ensuring vision execution, quality control, and schedule adherence.
Act as an on-set lead or hands-on camera/audio operator for smaller, agile internal video projects as needed.
Oversee agency scope-of-work (SOW), production budgets, vendor selection, rights management, and asset delivery schedules.
Stakeholder & Cross-Functional Collaboration
Work seamlessly with regional and global communications leadership to adapt global video assets for the Taiwan market and elevate Taiwan’s operational stories globally.
Brief, prepare, and direct corporate executives, operational employees, and external partners during interview shoots, ensuring authentic and engaging performances.
Archive, organize, and manage Coupang Taiwan’s digital video asset library for efficient team-wide access and reuse.
Basic Qualifications
0–15+ years of professional experience in video production, multimedia storytelling, or visual content creation, with a strong background working within corporate communications departments, media organizations, or creative agencies.
Hands-on mastery of professional non-linear editing software (e.g., Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, After Effects) and audio production tools.
Demonstrated experience with AI video editing tools and workflows, with a proven track record of using technology to accelerate output without sacrificing quality.
End-to-end production proficiency: Strong portfolio demonstrating expertise in storyboarding, scriptwriting, interviewing, post-production, and directing agency crews on set.
Full professional fluency (written and spoken) in both English and Mandarin, with the ability to write scripts, direct talent, and collaborate across international teams in both languages seamlessly.
Preferred Qualifications
Prior video storytelling experience within E-Commerce, Retail, Consumer Tech, Supply Chain, or fast-paced corporate environments.
Demonstrated ability to manage multiple production pipelines simultaneously under tight turnaround deadlines.
Experience operating in a matrixed multinational corporate setting, managing executive expectations with poise and professionalism.
Strategic & Hands-On: Ability to conceptualize high-level creative direction and immediately execute the tactical scriptwriting, editing, and technical production required to make it reality.
Customer & Narrative Obsessed: Driven by a passion for clear, authentic, and emotionally compelling storytelling that resonates with external stakeholders and internal employees alike.
- Agile & Tech-Forward: Eager to adopt emerging production technologies, AI tools, and dynamic workflows to keep content creation fast, modern, and high-impact.
Cross-Functional Orchestrator: Highly collaborative communicator who works effortlessly with C-suite leadership, agency directors, operational teams, and regional peers.
Recruitment Process and Others
Recruitment Process
- Application Review - Job Fit Interview - Focus Interview – Offer
- The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
- Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.
Details to Consider
- This job posting may be closed prior to the stated end date for application if all openings are filled.
- Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.
- Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws.
Privacy Notice
- Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below: https://www.coupang.jobs/privacy-policy/
Skills Required
- 0–15+ years of professional experience in video production, multimedia storytelling, or visual content creation
- Professional mastery of non-linear editing software such as Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, or After Effects, plus audio production tools
- Demonstrated experience with AI video editing tools and workflows
- End-to-end production experience including storyboarding, scriptwriting, interviewing, post-production, and directing agency crews on set
- Full professional fluency in written and spoken English and Mandarin
- Video storytelling experience in e-commerce, retail, consumer technology, supply chain, or fast-paced corporate environments
- Ability to manage multiple production pipelines under tight deadlines
- Experience in a matrixed multinational corporate environment
- Ability to develop strategic creative direction and execute scriptwriting, editing, and technical production
- Strong cross-functional communication with executives, agencies, operational teams, and regional stakeholders
Coupang Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Coupang and has not been reviewed or approved by Coupang.
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Healthcare Strength — Benefits are described as robust, including medical, dental, vision, disability, life, mental health, and transgender healthcare. Some locations also offer on-site or virtual health screenings that enhance preventive care access.
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Retirement Support — Financial programs include a 401(k) with company matching and an employee stock purchase plan alongside performance bonuses. Feedback suggests these elements provide a structured foundation for long-term savings and wealth building.
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Leave & Time Off Breadth — Paid time off is described as generous with accrual increasing with tenure, complemented by company-paid holidays and parental leave. Flexible work arrangements in some roles further support time away when needed.
Coupang Insights
What We Do
We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did we ever live without Coupang?” Born out of an obsession to make shopping, eating, and living easier than ever, we’re collectively disrupting the multi-billion-dollar e-commerce industry from the ground up. We are one of the fastest-growing e-commerce companies that established an unparalleled reputation for being a dominant and reliable force in South Korean commerce. We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. We are all entrepreneurial, surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day. Our mission to build the future of commerce is real. We push the boundaries of what’s possible to solve problems and break traditional tradeoffs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world.
Why Work With Us
We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact.
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