Sr. Graphic Designer - AI Creative

Reposted Yesterday
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Irvine, CA, USA
In-Office
80K-100K Annually
Senior level
Hardware • Manufacturing
The Role
Lead end-to-end video and photo production for the brand: plan and execute shoots, direct a team of six, develop storyboards and scripts, maintain high visual standards, manage budgets and timelines, and step in hands-on to shoot or solve production problems to deliver polished, on-brand content on schedule.
Summary Generated by Built In

About Us:  

Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint. 

We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.   

Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.  

About the role:

Design excellence and visual taste are critical for this role. In this role, you’ll create compelling visual assets across product marketing, lifestyle campaigns, brand initiatives, social media, digital advertising, and ecommerce experiences.

We're looking for a designer with a strong traditional design foundation and exceptional creative judgment who also embraces AI as a core part of the modern creative workflow. You understand that great work starts with great design thinking, not software. Whether creating assets from scratch, directing AI-generated imagery, building campaigns, or developing brand systems, you'll know how to blend design expertise with cutting-edge AI tools to achieve outstanding results efficiently.

Our ideal candidate has a refined eye for composition, typography, color, photography, and storytelling, along with deep expertise using AI image generation tools to create both product-focused and human lifestyle content that feels premium, believable, and on-brand. You'll also help elevate the creative capabilities of the broader team, making your standards the team's standards.

What Success Looks Like

  • Consistently delivers visually exceptional work that elevates the brand.
  • Uses AI as a creative advantage, not a shortcut, producing assets that are indistinguishable from premium commercial photography and design.
  • Brings a sophisticated design perspective grounded in traditional creative principles.
  • Raises the overall quality of the creative team through mentorship, process improvement, and example.
  • Continuously identifies new opportunities to combine design excellence and AI innovation to create best-in-class brand experiences.

Requirements

Requirements

  • Bachelor's Degree, required.
  • 7+ years of professional graphic design experience with a portfolio demonstrating exceptional visual taste, brand thinking, and execution across multiple channels.
  • Strong traditional design background with expertise in typography, layout, composition, color, art direction, and visual storytelling.
  • A portfolio demonstrating both conceptual thinking and polished execution across brand, marketing, digital, and campaign work.
  • Strong experience creating high-quality AI-generated imagery for both product-focused and human lifestyle applications.
  • Advanced proficiency with leading AI creative tools such as Midjourney, Adobe Firefly, ChatGPT, Kling, Nano Banana, Grok or equivalent platforms.
  • Ability to create AI-generated visuals that feel authentic, premium, brand-consistent, and commercially viable.
  • Strong understanding of photography, lighting, composition, and art direction, enabling effective creation and manipulation of AI-generated content.
  • Experience combining traditional design workflows with AI-assisted content creation.
  • Proven ability to take projects from concept through final production independently.
  • Strong presentation, communication, and creative problem-solving skills.
  • A clear point of view on design excellence, emerging creative trends, and the evolving role of AI in visual communication.
  • Experience mentoring junior designers or contributing to the growth of creative teams.

Preferred Skills

  • Experience creating both consumer product imagery and human-centered lifestyle content using AI tools.
  • Strong knowledge of photo retouching, image compositing, and post-production workflows.
  • Experience building scalable creative systems, design libraries, and AI-assisted production processes.
  • Motion design, video editing, or AI video generation experience.
  • Familiarity with ecommerce, DTC, retail, or consumer brand environments.
  • Ability to art direct photography, AI-generated imagery, and hybrid creative productions.
  • Understanding of both studio-quality visual standards and fast-paced content production needs.

Benefits

Salary Range: $80,000 - $100,000

Benefits

  • Free snacks and drinks
  • Fully paid medical, dental, and vision insurance (partial coverage for dependents)
  • Contributions to 401k funds
  • Bi-annual reviews, and annual pay increases
  • Health and wellness benefits, including free gym membership
  • Quarterly team-building events

At TP-Link Systems Inc., we are continually searching for ambitious individuals who are passionate about their work. We believe that diversity fuels innovation, collaboration, and drives our entrepreneurial spirit. As a global company, we highly value diverse perspectives and are committed to cultivating an environment where all voices are heard, respected, and valued. We are dedicated to providing equal employment opportunities to all employees and applicants, and we prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Beyond compliance, we strive to create a supportive and growth-oriented workplace for everyone. If you share our passion and connection to this mission, we welcome you to apply and join us in building a vibrant and inclusive team at TP-Link Systems Inc.

Please, no third-party agency inquiries, and we are unable to offer visa sponsorships at this time.

Skills Required

  • Bachelor's degree
  • 7+ years of experience in video and photo production with portfolio
  • Proven ability to run end-to-end productions including shoot planning, on-set direction, and post-production oversight
  • High-end production and cinematography experience working with tight timelines and minimal budgets
  • Expert-level command of lighting, composition, visual tone, and environmental design
  • Experience leading and directing creative teams and providing actionable feedback
  • Hands-on production skills to shoot, direct, or run lean productions independently
  • Experience translating briefs into executable concepts, storyboards, and scripts
  • Proven track record managing budgets and timelines and delivering on schedule
  • Strong problem-solving skills and ability to drive projects forward with minimal reliance on external vendors
  • Comfort working in a fast-paced, execution-focused environment with high expectations for quality and ownership
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The Company
HQ: Shenzhen
95 Employees
Year Founded: 1996

What We Do

Ranked “Highest in Customer Satisfaction for Wireless Routers” by J.D. Power. TP-Link is an industry-leading provider of wireless networking products. With tens of millions of customers in more than 120 countries, TP-Link’s consumer and business products reflect the company’s substantial investment in research and development and meticulous in-house design, manufacturing and testing. TP-Link’s award-winning product line includes routers, range extenders, switches, network adapters, IP cameras, media converters, Powerline adapters and smart home products. TP-Link products are available from the world’s leading distributors, resellers and consumer tech retailers. TP-Link’s U.S. presence includes its headquarters in Brea, CA. For career-related inquiries, please contact [email protected].

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