This role is primarily focused on creating high-performing storyboards, with editing as a secondary skill used to execute or refine concepts.
ROLE & RESPONSIBILITIES
We're looking for a performance-driven Editor / Storyboard Writer who understands what makes ads convert. This is a primarily storyboard-focused role — you will define the visual and narrative structure of high-performing paid social ads — with editing as a secondary skill used to execute or refine your own concepts.
This role sits at the intersection of performance marketing and creative production. You think in hooks, pattern interrupts, and retention drivers, and you translate that instinct into clear, actionable storyboards that editors and actors can execute without guesswork.
What You’ll Do
Storyboard Creation
Create performance-driven storyboards for paid social ads — defining the full visual flow of each concept: talking head, B-roll, actions, hooks, and on-screen text.
Specify exactly what the actor is doing and showing in every moment — your storyboards should be executable without additional direction.
Provide clear guidance to editors on what to do: include stock footage, generate with AI, add motion graphics, etc.
Develop strong hooks, angles, and ad structures based on what's currently working across Meta and other platforms.
Creative Strategy
Think in scroll-stopping moments, pattern interrupts, and retention drivers — and build those into every concept.
Iterate concepts based on performance data and creative feedback.
Stay on top of trends, formats, and winning ad patterns across DTC and direct-response categories.
Collaborate closely with marketing, editors, and copywriters to improve results.
Editing
Edit ads when needed to execute or refine your own storyboard concepts.
Use Adobe Premiere Pro as the primary editing tool, with After Effects as needed.
Use AI tools (avatars, voice, generative video, etc.) to supplement and enhance creative output.
Proven experience creating storyboards for paid social or direct-response ads.
Strong understanding of performance marketing and direct-response principles — hooks, hold rate, retention, CTR.
Experience with DTC brands or UGC-style ad formats.
Strong instinct for what feels native to each platform — Meta, TikTok, YouTube.
Familiarity with current ad trends and winning formats.
Comfortable using AI creative tools — avatars, voice generation, generative video, and similar.
Solid video editing skills — Adobe Premiere Pro required; After Effects a plus.
Strong written English — clear, concise, and conversion-focused. Your storyboard copy needs to perform.
Ability to work fast, handle multiple concepts simultaneously, and iterate without losing quality.
WHY JOIN RYZE
This isn’t just an editing role, it’s an opportunity to become a stronger performance creative, understand what makes ads convert at scale, and grow within a fast-moving creative team
Learn directly from performance data - see which ads are winning, understand why they’re working, and use those insights to improve your own creative decisions.
Learn from top-performing creatives - join weekly creative and learning sessions where we break down winning ads, consumer psychology, performance marketing principles, trends, and new creative approaches.
Work with the latest AI creative tools - get access to leading AI video, image, voice, and generation platforms and learn how to integrate them into real-world performance creative.
Continuous learning & development - gain access to courses, internal resources, tutorials, workflows, and ongoing experimentation with new tools and techniques.
Performance-based bonuses - strong-performing creatives can earn additional bonuses when their ads reach key performance milestones.
Grow beyond the editor role - as RYZE’s creative team continues to expand, there are opportunities for strong performers to step into leadership, management, training, reviewing, and specialized creative roles. We believe in developing talent internally and giving people more ownership as they grow.
High creative ownership - contribute ideas, experiment with new formats and approaches, and help shape how RYZE approaches performance creative.
WHAT WE OFFERWhat We’re Looking For
Experience in storyboarding for ads
Experience with DTC brands or UGC formats
Strong understanding of performance marketing and direct-response principles
Understanding of core performance metrics (hook rate, hold rate, retention)
Strong instinct for what feels native to each platform
Familiarity with current trends and ad formats
Comfortable using AI tools (avatars, voice, generative video, etc.)
Solid editing skills (Premiere Pro / After Effects)
Strong written English (clear, concise, conversion-focused)
Ability to work fast, iterate, and handle multiple concepts simultaneously
Skills Required
- Proven experience creating storyboards for paid social or direct-response ads
- Strong understanding of performance marketing and direct-response principles
- Experience with DTC brands or UGC-style ad formats
- Strong understanding of paid social platforms including Meta, TikTok, and YouTube
- Familiarity with current advertising trends and winning formats
- Comfort using AI creative tools such as avatars, voice generation, and generative video
- Solid video editing skills with Adobe Premiere Pro
- Adobe After Effects experience
- Strong written English
- Ability to work quickly, manage multiple concepts, and iterate while maintaining quality
- Ability to understand and apply performance metrics such as hook rate, hold rate, retention, and CTR
What We Do
RYZE is redefining the way people start their days. We believe coffee should do more than just wake you up—it should nourish your body and mind. Our thoughtfully-crafted brew combines smooth, organic coffee with a propietary blend of six, USA-grown, organic mushrooms to provide energy, focus, and balance—without the jitters or crash. Beloved by millions of people across the country, RYZE is ready to help you feel awesome every single day. Your new ritual awaits. Come RYZE with us!
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