Video Director (Performance Creative)

Job Title: Video Director (Performance Creative)

Location: Kennington, London

Employment Type: Full-time, Hybrid working in London.

Salary: £30,000 - £40,000 

Essentials:

• Experience creating "Social First Content" or Delivering authentic performances from Talent/Contributors

• Providing a Portfolio or Showreel of relevant directing work is essential for all applications.ork is essential for all applications.

About Us

We are Hambi Media, part of the Soar Group! We’re a dynamic paid ads marketing agency specialising in DTC brands, helping them scale through high-performing, conversion-driven video content. Our creative team thrives on authentic storytelling, performance-driven visuals, and innovative production techniques that drive real results.

Role Overview

We’re looking for a Video Director with Self-Shooting abilities who can take ownership of directing performance driven video ads. You’ll be responsible for directing, some shooting (along side DOP), and analysing edits for high-performing ad creatives tailored for paid media (Meta, TikTok, YouTube, etc.). You must be skilled in both narrative-driven and Authentic UGC-style content (e.g. podcasts, street interviews, testimonials & viral organic concepts) while also understanding performance marketing principles.

Key Responsibilities

• Directing – Lead and execute shoots, working closely with talent, crew, and working both in studio & on location environments to create highly authentic performances that are native to social.
• Creative Concepting – Collaborate with the strategy and media buying teams to elevate ad concepts that convert.
• Camera Operation – Be hands-on with filming when needed, ensuring appropriate visuals optimised for paid social platforms.
• Testing & Optimisation – Analyse ad performance data and iterate on creative based on results.
• Production Logistics – Assist with managing shoot schedules, locations, talent, and equipment to deliver high-quality assets efficiently.
• Trend Awareness – Stay updated on the latest video trends, platform algorithm changes, and ad formats to ensure content remains fresh and effective.
  

Required Skills & Experience

• 3+ years experience in video production, directing, and self-shooting for digital marketing campaigns.
• Proven track record of creating high-converting paid ad content ideally for DTC brands.
• Strong camera and lighting expertise, with proficiency in operating & Shooting with Sony FX3, iphone cameras.
• Solid understanding of direct response marketing principles and how to craft video content that drives conversions.
• Ability to work independently, manage multiple projects, and meet tight deadlines.
• Strong ability to direct authentic & natural performances.
• Experience in UGC-style, TikTok-native, and mobile-first content creation is a must.
  

Bonus Skills

• Proficiency in Adobe Premiere Pro, After Effects, and other relevant post-production tools.
• Experience working with influencers and content creators.
• Knowledge of ad platform best practices for Meta, TikTok, and YouTube Ads.

What We Offer

• You will be part of a world-class team, made up of high-performing, motivated individuals working with large D2C brands around the world.
• You will learn from an experienced team how brands succeed and grow revenue via Facebook, Instagram and Tiktok.
• Ability to work from any location when not on shoots - with flexible working hours.
• Extra holiday - take your birthday off.
• Ability to progress into leadership roles in a fast-growing agency.
• Company pension scheme.
• Structured training and development.
• Lots of team building activities.
• Annual salary reviews.
• Bonus incentives.
• Flexible & Hybrid working (remote/ in-office mixture)