The Role
Manage video content strategy and production for social media, oversee budgets, collaborate cross-functionally, analyze performance, and maintain brand aesthetics.
Summary Generated by Built In
Who We Are:
Thrive Causemetics is Bigger Than Beauty™: We are an independent, female-owned beauty brand that creates high-performance vegan cosmetics and supports a community of giving. All of Thrive Causemetics' products are free of parabens and sulfates, in addition to being 100 percent cruelty-free. Through its Bigger Than Beauty™ program, every product purchased results in a donation to help communities thrive.
Thrive Causemetics is dedicated to fostering a collaborative and cross-functional workplace where everyone’s voice matters. We are committed to being pioneers in creating a culture of wellness. Together, we prioritize a strong work ethic while maintaining a positive, exciting environment where people are passionate about what they do.
Who We Are Looking For:
We are seeking a creative and strategic Video Content Manager to lead our video production and social content efforts. This role will play a crucial part in driving engagement and brand storytelling across social platforms by owning video content strategy and producing high-quality, compelling, and on-brand video content. The ideal candidate is a multi-channel creator with a strong understanding of beauty trends, short and long-form video production, and social media best practices.
What You Will Be Doing:
- End-to-end Production: Lead the production of high-quality content for paid and organic social, website, educational videos and brand videos.
- Create content aligned with brand initiatives, goals, product positioning, social trends, and community engagement strategies.
- Create a year-view video capture calendar schedule that aligns with NPD and re-animations.
- Capture and edit engaging video content, including tutorials, behind-the-scenes, user-generated content (UGC), and brand storytelling moments.
- Oversee on-set video shoots, including story/mood boarding, directing talent, styling, lighting, and filming to ensure brand consistency.
- Manage and track budgets for video production projects, ensuring expenditures stay within allocated resources
- Maintain a pulse on video content trends and emerging formats to keep Thrive Causemetics at the forefront of digital storytelling.
- Manage internal and offshore video editors
- Collaborate with cross-functional teams to develop platform-specific content strategies that drive brand awareness, engagement, and conversions.
- Approach video content with a strategic lens to create videos that align with marketing objectives, maintain cross-channel cohesion, and drive both brand awareness and growth.
- Partner with the Influencer and Community teams to amplify creator-led content and develop new content partnerships.
- Analyze performance metrics and leverage insights to refine content strategy and inform future creative direction.
- Uphold and evolve brand aesthetics and tone across all video formats—keeping the brand culturally relevant, inclusive, and aspirational.
- Work closely with Brand Marketing, Product Development, Education, Growth, and Creative teams to align content production with brand messaging and campaign objectives.
- Share content cross-functionally for assets to be used across all channels, including CRM, Paid Social, and more.
- Support product launches, brand moments, and mission-driven initiatives through compelling visual storytelling.
- Manage relationships with external videographers, editors, and production partners as needed to scale content creation efforts.
What Will Make You Stand Out:
- 6+ years of experience in social media content creation, video production, or digital marketing (preferably in the beauty, fashion, or lifestyle industries).
- Proven ability to create high-performing, multi-form video content across digital platforms.
- Proficiency in video editing software (Adobe Premiere Pro, Final Cut Pro, CapCut, etc.) and mobile content creation tools.
- Strong understanding of social media platforms, trends, and best practices, particularly TikTok, Instagram, and YouTube Shorts.
- Ability to work in a fast-paced, collaborative environment and manage multiple projects simultaneously.
- Passion for beauty, digital storytelling, and mission-driven brands.
Thrive Causemetics is an Equal Opportunity Employer. Applicants must be authorized to work for any employer in the U.S. without current or future sponsorship for an immigration-related work benefit. Thrive Causemetics does not hire H-1B, F-1 CPT, OPT, or STEM OPT candidates for this role.
The base pay range for this role is $95,000 - $115,000, with the following factors determining the base pay at offer: skills, qualifications, and experience. This range provides the opportunity to progress as you grow and develop within a role. Additionally, this role is also eligible for an annual discretionary bonus based on company and individual performance. Thrive Causemetics provides a competitive benefits package, including but not limited to: comprehensive medical, dental and vision plans, a 401(k) plan with employer matching, various paid time off programs, employee discount/perks, life insurance, disability insurance, and employee assistance programs.
Top Skills
Adobe Premiere Pro
Capcut
Final Cut Pro
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The Company
What We Do
We’re Changing the Beauty Industry for Good.
Thrive Causemetics was born out of a friendship. Makeup artist and product developer, Karissa Bodnar, lost her dear friend Kristy to cancer at just 24 years old. Kristy’s compassionate and vivacious spirit inspired Karissa to establish Thrive Causemetics, a beauty brand and philosophy that goes beyond skin deep by empowering women.
Thrive Causemetics is Bigger Than Beauty™️: For every product you purchase, we donate to help a woman thrive. We believe changing the world starts with a single ingredient, and that’s why we create vegan, 100% cruelty-free formulas containing proven ingredients without the use of parabens or sulfates. All of our high-performance cosmetics are developed at Thrive Causemetics Lab—we control every step of the product development process, and a large part of it involves you.
