What You Will Be Doing:
- End-to-end Production: Lead the production of high-quality content for paid and organic social, website, educational videos and brand videos.
- Create content aligned with brand initiatives, goals, product positioning, social trends, and community engagement strategies.
- Create a year-view video capture calendar schedule that aligns with NPD and re-animations.
- Capture and edit engaging video content, including tutorials, behind-the-scenes, user-generated content (UGC), and brand storytelling moments.
- Oversee on-set video shoots, including story/mood boarding, directing talent, styling, lighting, and filming to ensure brand consistency.
- Manage and track budgets for video production projects, ensuring expenditures stay within allocated resources
- Maintain a pulse on video content trends and emerging formats to keep Thrive Causemetics at the forefront of digital storytelling.
- Manage internal and offshore video editors
- Collaborate with cross-functional teams to develop platform-specific content strategies that drive brand awareness, engagement, and conversions.
- Approach video content with a strategic lens to create videos that align with marketing objectives, maintain cross-channel cohesion, and drive both brand awareness and growth.
- Partner with the Influencer and Community teams to amplify creator-led content and develop new content partnerships.
- Analyze performance metrics and leverage insights to refine content strategy and inform future creative direction.
- Uphold and evolve brand aesthetics and tone across all video formats—keeping the brand culturally relevant, inclusive, and aspirational.
- Work closely with Brand Marketing, Product Development, Education, Growth, and Creative teams to align content production with brand messaging and campaign objectives.
- Share content cross-functionally for assets to be used across all channels, including CRM, Paid Social, and more.
- Support product launches, brand moments, and mission-driven initiatives through compelling visual storytelling.
- Manage relationships with external videographers, editors, and production partners as needed to scale content creation efforts.
What Will Make You Stand Out:
- 6+ years of experience in social media content creation, video production, or digital marketing (preferably in the beauty, fashion, or lifestyle industries).
- Proven ability to create high-performing, multi-form video content across digital platforms.
- Proficiency in video editing software (Adobe Premiere Pro, Final Cut Pro, CapCut, etc.) and mobile content creation tools.
- Strong understanding of social media platforms, trends, and best practices, particularly TikTok, Instagram, and YouTube Shorts.
- Ability to work in a fast-paced, collaborative environment and manage multiple projects simultaneously.
- Passion for beauty, digital storytelling, and mission-driven brands.
Top Skills
What We Do
We’re Changing the Beauty Industry for Good.
Thrive Causemetics was born out of a friendship. Makeup artist and product developer, Karissa Bodnar, lost her dear friend Kristy to cancer at just 24 years old. Kristy’s compassionate and vivacious spirit inspired Karissa to establish Thrive Causemetics, a beauty brand and philosophy that goes beyond skin deep by empowering women.
Thrive Causemetics is Bigger Than Beauty™️: For every product you purchase, we donate to help a woman thrive. We believe changing the world starts with a single ingredient, and that’s why we create vegan, 100% cruelty-free formulas containing proven ingredients without the use of parabens or sulfates. All of our high-performance cosmetics are developed at Thrive Causemetics Lab—we control every step of the product development process, and a large part of it involves you.